1. Unit 13 – Tour Operations
P3 M3 1

2. Connector
What do you think a tour operator would need to plan and book in order to organise a package holiday? 2

3. Big picture
You will be doing your own research into how tour operators plan, sell and administer package holidays.
Rather than using the internet you will be reading the text book to help you with this assignment.

4. Outcomes
ALL will be able to complete P3

5. P3
Outline how tour operators plan, sell, administer and operate a package holiday programme, identifying commercial considerations.

6. Plan Research Forecasting Product development Methods of contracting
Costing the package
Data input
Timescales

7. Sell Brochure production Pricing strategies
Distribution, e.g. travel agents, internet, direct sell
Promotions, e.g. advertising, sales promotions, sponsorship
Reservations
Commission
Late sales

8. Administer Confirmations Rooming lists Passenger manifests
Errata (Corrections made)
Cancellations
Amendments
Travel itineraries
Ticketing

9. Operations Consolidations Load factors Over bookings
Transport operations
Duty office
UK and overseas resort liaison
Health and safety
Emergency situations
Crisis management
Quality control
Customer service (pre, during and post-holiday)

10. Commercial considerations
Maximising profitability
Links to different planning, selling, administrative and operational functions

11. M3
Explain ways of maximising profitability during the different stages of planning, selling, administering and operating a package holiday

12. What to do
You must explain, with specific examples, ways in which profitability could be maximised.
Aspects such as methods of contracting, consolidations, currency exchange, cancellation charge and commission must now be explained to show how they could contribute to its profitability.