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Building the Action Network
October 18, 2017
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Why are we talking about ancient Egypt in 2017?
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What Influences Congress?
We need to get out of the gates strong and continue to build on it through the rest of the year. Meeting with members of Congress is the most influential thing we can do
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Building the Pyramid Grasstops: community leaders with political clout and/or connections Local RESULTS Group: mobilizes members, action network, grasstops to create political will RESULTS Local Action Network: Group of people the local RESULTS group can mobilize to take actions like write letters, make phone calls, attend townhalls, or meet with members of Congress and staff. They can be individuals, or other organizations
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Top 3 Most Influential Tactics
In person visit from constituents (Group & Action Network) Contact from constituent representatives (Grasstops) Personal letters & s (Action Network & Group) 7. Phone calls (Group & Action Network) September 2016 RESULTS National Conference Call/Webinar Slides
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What is the “Action Network?"
People committed to taking action regularly with us on our issues Represent broader constituency, could be statewide The people we inform regularly about our challenges, actions needed, successes
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Why is the Action Network Valuable?
Shows wider community support Feeder into group members Potential donors
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How do we bring people into the action network?
Personal requests Going out into the community to train and put people in action Table at events Monthly Education & Action Meetings Recruit through traditional and social media
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How do ask people to be part of the action network?
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Inviting people into the action network
Engage: I’ve told you how I’m working on global poverty, right? Well, we need more people in the community taking regular actions on this. Problem: So few people are taking effective actions, but this is what is needed for our decision makers to represent us. Inform: The good news is that when we do take regular and effective action, they listen. It makes a big difference. Call to Action: Our RESULTS group is looking for people to join our Action Network and take simple actions twice per month to show broader community support. Would you be willing to do that?
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Inviting people into the action network
Call to Action: You’ve been on our mailing list for some time and have expressed interest in our issues. Our RESULTS group is looking for people take simple actions twice per month to show broader community support. Would you be willing to do that?
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How do we keep the action network engaged?
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How do we keep the action network engaged?
Lead with action, action inspires Make the commitment clear Track them and their actions well Communicate regularly, their way Create a feedback loop & celebrations Invite them into the group Let RESULTS help you
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Communication Sign them up for the RESULTS National Action Network. We’ll send them 2 actions monthly, newsletter, feedback loop on actions. They will be associated with your group in the database. Communicate with them locally using MailChimp, Facebook, Listserve. You can build on RESULTS communications, closing the loop with local information about who took action (we will get that info from your RCs).
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5 Q&A
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Thank you for being on today’s Webinar!
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