1. The 10 Best Tips For Development
Janet Klotz
Executive Director
Chicagoland Lutheran Educational Foundation

2. 1. Budget Be part of the process Revenue sources -Tuition -Donors
-Businesses
-Corporations
Know where and what your expenses are
Keep your restricted and unrestricted money separate
Anticipate donors questions regarding use of funds

3. 2. Donations A. Monetary End of year appeal
    Back to school - sponsor a child
    Grants
    Yearly Fundraisers
    Bequests 

4. B. In-kind Donations
Review your expenses - types of donations that are equal to cash (example: office supplies)
What kind of items would you like to have that enhance your school environment or first impression? (example: landscaping, flowers, seasonal decorations)

5. 3. Fundraisers Know your families, community and church
-What will appeal?
-What is their financial comfort zone?
Sponsors
Time
Budget
Information on your organization 
Children 
Staff

6. 4. Be Respectful of NO -Not Afraid!
No is a request for more information at another time
Always say:
-“If this would work for you…” OR
-“How does the timing work for you?”
Close on a positive note!

7. 5. Know Your Donor Build Relationships Projects and Passion:
- Find links to both
Know a donor’s interests:
-Reading
-Gardening 
-Grandchildren 
-Birthday
Donor satisfaction is important!

8. 6. School Partnerships or Sponsorships
Build Relationships
Build a program
It must benefit both you and the business/corporation to work
Imperative you deliver what you promise

9. 7. Follow Up With Donors and Sponsors
Respect their wishes -Funds used as designated -Report on progress -Invite for a visit or tour -Notify of any changes Respect their donations -Thank them -Recognize them -Make sure they are happy with the progress -Ask for feedback

10. 8. Vision and Strategic Plan
Do you know your mission statement?
Does your staff?
Ask yourself: Does it follow your mission statement?
 Make decisions based on what is best for the child
Where does your organization want to be in 2-3 years?
What’s the vision?
-Donors want to give to vision, not deficits

11. 9. Recruitment, Retention and Referrals
Building relationships
Follow through
Everyone’s job
Customer Service
First impressions 
Visits/consultations vs tours
Story
Why should your child be here?
Host an evening at a current parent’s house 
Ask current families to invite their friends

12. 10. Marketing A mindset not just a job Building Relationships
-Internally
-Externally
Customer Service
-You only have one chance for a first impression
Power of word of mouth
 Differentiation
-What makes you unique, Christian education with academic excellence, test scores, what high school will your child be going to
Story branding
Digital marketing
Website

13. Community Outreach - Participating and Inviting
Events in the community
-Festivals 
-Christmas walks
-Library - children’s department 
-Parades
Events at your school
-Movie nights with pizza
-Farmer’s market
-Easter Egg Hunt with the Easter Bunny
-Saturday Morning Sitter Service