1. Web Design
Audience and Purpose

2. Lesson Objectives
To understand the importance of audience and purpose when designing a web product
All students will identify the audience and purpose of a website
Most students will explain how a website has been designed for the audience and purpose
Some students will be able to reason why some website may have more than one audience or purpose

3. Purpose
A website is always designed with a purpose in mind. In your Unit 1 exam you will be given a client brief, and you will have to design a website which suits their purpose and their audience
The purpose is WHY the website is being designed. It could be
To convey a message
To advertise a product
To inform or educate
To persuade
To entertain

4. Simple layout and colour scheme Video/Image to enhance the message
To Convey a Message
Clear message
Stoptober is a national campaign which conveys an anti-smoking message and encourages people to stop smoking for a month.
Simple layout and colour scheme
Video/Image to enhance the message
Concise information

5. To Attract Attention
Striking colour scheme
The Jorvik Viking Centre is a museum in York. This website advertises the museum and encourage people to visit
Provides useful information
Easy to use navigation
Relevant and interesting images

6. Simple and eye-catching layout
To Persuade
Displays the product
Bold key messages
The Nike website is designed to encourage people to buy their products
Inviting
Clear message
Simple and eye-catching layout

7. Filled with interesting content Includes animation and video
To Entertain
Filled with interesting content
Includes animation and video
The CBBC website is designed to entertain its visitors with its puzzles, games and videos
Bright colours
Lots of images

8. Lots of informative text Lots of links to other content
To Inform
Lots of informative text
Clear layout
The wikipedia website is designed to inform and educate its users
Lots of links to other content
Few images

9. Target Audience
Not only do you have to think about the purpose of the website, you must also think about WHO it is aimed at.
This could include
Children
Adults
People interested in a certain topic
People who have shared interest

10. Who will use the product?
What is their level of literacy/ language skills?
Age
Gender
Interests
Who will use the product?
Target Audience
What do they want from the product?
How much they know already?
What will get them to investigate further?
Are they beginners?
Are they experts?

11. Task 1: Complete the Audience/Purpose worksheet
Look at the websites and identify
WHY the website has been made (purpose)
WHO it has been made for (Audience)
Explain your answers