1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (TOTAL US CONV data ending Apr 17,2016)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
2.7%
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
0.6%
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
51.9%
52.6%
23.3%
18.1%
17.0%
12.3%
13.9%
8.0%
(26.6%)
(39.4%)
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
147.2%
32.8%
35.4%
19.9%
27.1%
16.9%
10.5%
(16.1%)
(44.0%)
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US CONV, Data Ending Apr 17,2016

7. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US CONV, Data Ending Apr 17,2016
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV)
Latest 12 Weeks
Latest 52 Weeks
Values are in Millions
Dollar Sales
Dollar Sales % Chg YA
Source: IRI Infoscan, Data Ending Apr 17,2016

9. Voss ACV Weighted Distribution (%) by Region (L-4, CONV)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, CONV)
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016

10. Voss PDI & Dollar Share by Region (L-4, CONV)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, CONV)
West
Plains
Great Lakes
Northeast
TTL Premium:
111.9
Unsweetened Sparkling:
43.4
TTL Voss:
133.7
Voss Share of Premium:
3.0%
TTL Premium:
90.6
Unsweetened Sparkling:
127.9
TTL Voss:
79.9
Voss Share of Premium:
2.1%
TTL Premium:
79.4
Unsweetened Sparkling:
17.0
TTL Voss:
145.2
Voss Share of Premium:
4.8%
TTL Premium:
66.5
Unsweetened Sparkling:
348.8
TTL Voss:
112.5
Voss Share of Premium:
4.1%
California
South Central
Southeast
Mid South
TTL Premium:
85.9
Unsweetened Sparkling:
29.6
TTL Voss:
149.4
Voss Share of Premium:
4.2%
TTL Premium:
125.7
Unsweetened Sparkling:
84.3
TTL Voss:
84.5
Voss Share of Premium:
1.9%
TTL Premium:
103.1
Unsweetened Sparkling:
19.3
TTL Voss:
5.5
Voss Share of Premium:
0.1%
TTL Premium:
148.2
Unsweetened Sparkling:
47.9
TTL Voss:
71.4
Voss Share of Premium:
1.4%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Apr 17,2016
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV)
Strictly Confidential
Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$1,094.1M
10.9%
+$108.0M
11.7%
+$109.7M
9.8
$1,043.7M
+0.4
+$0.03
$1.26
99.4
+0.5
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$26.7M
58.0%
+$9.8M
54.0%
+$8.9M
1.5
$25.3M
+0.1
+$0.02
$1.90
21.1
+6.4
Use Voss Custom Volume for Pricing
Add in L 52/12/4 for Avg Weekly ACV Wtg Dist
23.7
+7.3
23.8
+6.0 11
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV)
Total PREMIUM Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$1,094.1M
10.9%
+$108.0M
-3.4%
(-$1.8M)
$50.4M 29
(-0.7)
23.1
(-4.7)
$1.20
+$0.01
21.6
14.3
(-2.5)
+12.4
28.1
+9.3
42.8
(-9.2)
Promo Price Per Vol
Lifts
Total VOSS Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$26.7M
58.0%
+$9.8M
194.5%
+$0.9M
$1.4M 2
+1.1
72.5
+2.8
$1.83
+$0.02
63.9
47.9
+6.8
+28.0
45.7
+9.6
88.2
(-2.4)
Promo Price Per Vol
Lifts
Use Voss Custom Volume for Pricing
Add in L 52/12/4 for Avg Weekly ACV Wtg Dist 12
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016

13. Voss Dollar Sales per Point of Distribution (L-12, CONV)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, CONV)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$212,379
$45,211
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands 13
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016

14. Voss Average Price per Unit (MULO+C)
Strictly Confidential
Voss Average Price per Unit (MULO+C)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17,2016

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
189
157
139
116
129
164
136
116
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016

16. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, CONV)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.03
$0.00
$0.05
$0.02
-$0.02
$0.11
-$0.01
-$0.04
Promo Price/Vol
$0.01
$0.04
$0.10
-$0.00
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016

17. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, CONV)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
-$0.02
$0.05
$0.01
$0.04
-$0.78
-$0.06
Promo Price/Vol
-$0.00
-$0.07
$0.07
$0.08
$0.13
$0.00
-$0.05
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016

18. Volume by Price Threshold: Premium Brands (L-52, CONV)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, CONV)
$1.17/500ml or $8.85/128oz*
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 18
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (CONV)
Strictly Confidential
Voss Retail Dollar Sales by SKU (CONV)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$215,853
-10.9%
$101,055
19.9%
$59,124
41.6%
$23,956
47.0%
500ml
$14,608,752
40.8%
$5,742,442
23.6%
$3,287,246
22.1%
$1,192,143
6.6%
850ml
$10,304,409
104.1%
$4,179,959
79.4%
$2,280,502
47.8%
$819,287
29.0% 12
$43
0.0% $0 24
$112
$55 6
$23,264
927.7%
$9,840
1661.7%
$5,557
1691.4%
$2,963
1299.4%
Still - Glass
VOSS STILL - Glass
375ml
$538,987
30.1%
$209,004
10.0%
$106,831
5.8%
$36,875
-18.0% 4
$72
-88.1%
-100.0%
800ml
$508,329
-2.8%
$212,247
30.9%
$121,608
6.2%
$48,454
8.1% 2
$50
Voss Still Total
$26,199,871
57.8%
$10,454,653
41.0%
$5,860,919
30.4%
$2,123,678
14.2%
Sparkling
VOSS SPARKLING - Glass
$375,391
72.4%
$196,215
101.9%
$109,664
133.4%
$50,278
133.3%
$13
-46.9%
$154,721
69.9%
$64,819
132.3%
$35,733
110.4%
$12,085
56.6%
Voss Sparkling Total
$530,124
72.5%
$261,046
108.8%
$145,409
127.5%
$62,376
113.1%
Total Voss
$26,729,996
58.0%
$10,715,699
42.1%
$6,006,328
31.8%
$2,186,054
15.7%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016

21. Voss Retail Volume Sales by SKU (CONV)
Strictly Confidential
Voss Retail Volume Sales by SKU (CONV)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
Volume
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
85616
-15.0%
37662
6.2%
21695
23.8%
8344
21.1%
500ml
42.5%
27.0%
26.5%
663002
10.8%
850ml
94.9%
75.6%
45.1%
451333
26.0% 12 22
0.0% 24
1389
696 6
15366
1171.9%
6574
1969.9%
3729
2014.3%
2026
1582.9%
Still - Glass
VOSS STILL - Glass
375ml
157379
22.2%
60113
3.4%
30569
-0.5%
10511
-21.3% 4 87
-82.7%
-100.0%
800ml
232215
-8.7%
94974
22.1%
54273
-2.8%
21446
-4.1% 2
243
Voss Still Total
57.5%
42.9%
32.4%
15.7%
Sparkling
VOSS SPARKLING - Glass
113294
70.5%
60150
104.6%
34522
144.0%
15834
145.5% 17
46.8%
68596
65.2%
28168
119.0%
15445
96.5%
5197
42.4%
Voss Sparkling Total
181907
69.6%
88335
109.1%
49985
127.4%
21048
108.4%
Total Voss
57.7%
43.6%
33.2%
16.7%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016

22. Voss Glass SKUs v. Competitor SKUs (L-12, CONV)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, CONV)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$50
243 13
$0.21
$3.99
0.00
$112,328
375 ml 1
$106,831
30,569
40,702
$3.49
$2.62
0.69
$154,423 4 $0
$0.00
San Pellegrino
750 ml
800 ml 2
$121,608
54,273
33,863
$2.24
$3.59
0.94
$129,729
Sparkling - Glass
Perrier
200 ml 6
*Can
250 ml 10
$33 17 3
$1.98
$9.90
0.02
$2,051
$22,831
7,768
15,547
$2.94
$1.47
0.21
$107,228
$4,006
1,651
551
$2.43
$7.27
0.10
$41,997
$631,823
293,479
445,057
$2.15
$1.42
4.71
$134,105 24
$14,131
10,568
4,007
$1.34
$3.53
0.18
$80,324
$109,664
34,522
45,967
$3.18
$2.39
2.96
$37,063
$13
$0.73
$2.19
$3,557
$199,630
124,168
82,958
$1.61
$2.41
1.45
$137,903
$303,594
192,045
128,308
$1.58
$2.37
1.65
$184,203
$21
$1.80
$4.76
0.01
$2,157
$1,354,866
833,779
557,059
$1.62
4.46
$303,721
$213,293
126,378
84,435
$1.69
$2.53
1.55
$137,644 15
$35,733
15,445
9,637
$2.31
$3.71
0.23
$157,980
1000 ml
$18,007
13,015
6,509
$1.38
$2.77
0.37
$48,867
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, CONV)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, CONV)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$50
243 13
$0.21
$3.99
0.00
$107,137
375 ml 1
$538,987
157,379
209,552
$3.42
$2.57
1.34
$401,044 4
$72 87 29
$0.83
$2.49
$60,507
San Pellegrino
750 ml $0
$0.00
800 ml 2
$508,329
232,215
144,886
$2.19
$3.51
1.91
$266,813
Sparkling - Glass
Perrier
200 ml 6
$1,173
386
161
$3.04
$7.29
0.02
$71,419
*Can
250 ml 10
$617
342 68
$1.81
$9.03
0.06
$11,139
$141,105
56,106
112,285
$2.51
$1.26
0.49
$285,683
$20,918
9,306
3,103
$2.25
$6.74
0.18
$117,097
$3,532,086
1,637,944
2,483,920
$2.16
$1.42
6.41
$551,304 24 $7 20
$0.35
$5.49
$4,622
$77,412
49,281
18,683
$1.57
$4.14
0.29
$264,219
$375,391
113,294
150,853
$3.31
2.98
$125,901
$13 17
$0.73
$3,763
$778,813
483,638
323,125
$1.61
$2.41
1.68
$464,370
$1,358,608
861,335
575,469
$1.58
$2.36
1.62
$837,547
$21
$1.80
$4.76
0.01
$2,402
$6,215,652
3,837,251
2,563,717
$1.62
$2.42
4.83
$1,287,052
$1,244,714
747,774
499,598
$1.66
1.80
$690,135 15
$154,721
68,596
42,799
$2.26
$3.62
0.56
$276,681
1000 ml
$103,879
73,573
36,797
$1.41
$2.82
0.72
$144,689
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, CONV)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, CONV)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6 $0
$0.00
0.00
Fiji 1
$66,640
32,038
48,529
$2.08
$1.37
1.43
$46,442
$8,595
6,036
1,525
$1.42
$5.63
0.35
$24,638
Voss
$59,124
21,695
32,901
$2.73
$1.80
0.74
$80,296
$5,557
3,729
938
$1.49
$5.92
0.14
$40,122 12
500 ml
$965,827
598,982
599,372
$1.61
11.01
$87,724
$11 7
$1.59
$9.54
$9,965 24
$560
301 13
$1.86
$44.64
0.01
$57,668
$11,925,197
7,145,806
7,150,458
$1.67
66.97
$178,064
$5,530
17,753
740
$0.31
$7.47
$40,328
$12,191
10,547
1,759
$1.16
$6.93
0.50
$24,623
$3,287,246
1,808,380
1,809,557
$1.82
24.97
$131,636
750 ml
$159,368
108,087
72,214
$1.47
$2.21
3.87
$41,198
850 ml
$2,280,502
1,271,147
748,888
$1.79
$3.05
15.11
$150,964
1000 ml
$3,823,526
2,912,956
1,456,874
$1.31
$2.62
20.01
$191,127
$2,103
1,699 71
$1.24
$29.70
0.04
$49,281
$26,462,874
19,960,697
9,983,065
$1.33
$2.65
69.57
$380,401
$502
392 33
$1.28
$15.37
0.02
$32,664
1500 ml
$197,108
186,530
62,201
$1.06
$3.17
1.65
$119,740
$3,158,651
3,020,358
1,007,187
$1.05
$3.14
13.33
$237,009
Sparkling - Plastic
Perrier
$6,303,808
4,009,491
4,012,102
$1.57
42.09
$149,755
$980,026
613,805
614,204
$1.60
10.68
$91,726
$1,808
1,929 80
$0.94
$22.48
$150,056
San Pellegrino
$873,867
532,104
532,451
$1.64
8.64
$101,125
$444
251 10
$1.77
$42.36
$149,592
$724
493
246
$2.94
$31,867
$157,006
120,225
60,129
$2.61
0.62
$251,780
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, CONV)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, CONV)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6 $0
$0.00
0.00
Fiji 1
$296,898
147,524
223,462
$2.01
$1.33
2.21
$134,210
$40,017
29,474
7,448
$1.36
$5.37
0.75
$53,512
Voss
$215,853
85,616
129,836
$2.52
$1.66
1.16
$186,598
$23,264
15,366
3,866
$1.51
$6.02
0.19
$125,340 12
$43 22 3
$2.02
$15.99
$38,599
500 ml
$4,649,133
2,921,311
2,923,213
$1.59
14.37
$323,478
$839
644
107
$1.30
$7.81
0.02
$36,623 24
$2,007
1,067 44
$1.88
$45.13
0.03
$67,793
$54,539,304
33,104,481
33,126,033
$1.65
70.06
$778,426
$83,489
109,343
4,558
$0.76
$18.32
0.15
$565,355
$68,850
60,008
10,005
$1.15
$6.88
0.74
$93,137
$14,608,752
7,909,393
7,914,543
$1.85
26.47
$551,970
$112
1,389 58
$0.08
$1.94
$42,554
750 ml
$568,925
405,235
270,743
$1.40
$2.10
4.19
$135,673
850 ml
$10,304,409
5,792,187
3,412,428
$1.78
$3.02
16.79
$613,553
1000 ml
$19,815,020
15,086,064
7,545,085
$1.31
$2.63
23.78
$833,199
$14,303
12,908
538
$1.11
$26.58
0.29
$49,621
$105,301,401
80,325,875
40,173,868
$2.62
70.38
$1,496,150
$9,374
8,236
687
$1.14
$13.65
0.27
$35,164
1500 ml
$1,045,487
1,005,537
335,313
$1.04
$3.12
2.55
$410,548
$13,294,803
12,900,060
4,301,733
$1.03
$3.09
14.82
$897,074
Sparkling - Plastic
Perrier
$29,735,440
19,089,858
19,102,286
$1.56
44.95
$661,481
$4,439,634
2,812,803
2,814,634
$1.58
13.76
$322,749
$14,389
15,357
640
$0.94
$22.48
0.04
$356,227
San Pellegrino
$3,681,419
2,273,887
2,275,367
$1.62
9.35
$393,870
$866
486 20
$42.79
0.01
$105,214
$10,030
7,179
3,590
$2.79
0.09
$107,901
$759,623
582,504
291,331
$2.61
0.87
$875,269
*Units = Actual packages scanned
Source: IRI Infoscan, Total US CONV Data Ending Apr 17,2016
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, CONV)
Strictly Confidential
Voss Competitor Summary (L-52, CONV)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$521,721,260
14.8%
$205,777,826
14.6%
$113,336,651
11.5%
$41,153,897
6.1%
Fiji
$177,594,138
18.7%
$77,151,958
23.6%
$44,186,345
22.8%
$17,043,683
18.4%
Perrier
$63,380,614
19.8%
$26,012,711
20.6%
$13,616,074
18.6%
$4,953,757
15.7%
Voss
$26,733,974
58.0%
$10,715,811
42.1%
$6,006,440
31.8%
$2,186,054
Evian
$26,225,878
(23.5%)
$9,351,182
(30.7%)
$5,182,741
(15.2%)
$1,600,951
(0.6%)
Resource
$9,446,899
(41.5%)
$3,650,039
(49.5%)
$1,638,260
(55.4%)
$548,086
(38.8%)
Aqua Hydrate
$8,511,641
46.7%
$3,403,088
48.8%
$2,028,726
63.5%
$721,017
59.8%
San Pellegrino
$6,208,768
11.2%
$2,419,857
10.4%
$1,348,996
16.7%
$513,116
19.9%
Essentia
$3,934,191
1,087.2%
$2,130,459
688.2%
$1,360,812
653.8%
$578,730
552.6%
Icelandic Glacial
$2,309,439
24.2%
$952,763
21.5%
$527,688
14.9%
$182,552
2.2%
Saratoga
$449,724
$170,915
33.3%
$89,422
34.9%
$34,965
41.4%
Mountain Valley Spring Water
$164,231
(13.2%)
$44,485
(38.6%)
$22,414
(48.0%)
$9,021
(47.4%)
Volvic
$88,779
377.2%
$84,690
3,767.6%
$83,351
7,679.7%
$49,374
10,935.9%
Eternal
$87,687
(22.6%)
$30,419
(35.5%)
$16,510
(35.1%)
$5,730
(34.7%)
Acqua Panna
$79,063
47.7%
$32,088
160.9%
$20,318
162.2%
$11,078
233.0%
Penta
$26,102
(30.2%)
$4,317
(16.4%)
$1,021
0.0% $0
Kiwaii
$11,340
85.0%
$5,506
126.3%
$92
(90.8%)
$69
(93.1%)
Metromint
$4,527
(61.0%)
$961
(76.9%)
$77
(96.1%)
(100.0%)
Gerolsteiner
$1,437
(94.0%)
$988
(78.9%)
$365
(8.5%)
Jana
$150
(98.7%)
Appolinaris
Ferrarelle
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016

27. Voss Competitor Summary (L-52, CONV)
Strictly Confidential
Voss Competitor Summary (L-52, CONV)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
441,741,919
12.4%
172,842,711
12.9%
95,248,934
10.4%
34,583,181
5.2%
Fiji
129,464,249
16.5%
55,650,488
20.7%
31,814,123
19.3%
12,140,372
14.4%
Perrier
39,536,475
18.4%
16,160,654
19.8%
8,432,772
17.9%
3,088,064
15.6%
Evian
19,536,567
(26.4%)
6,912,878
(32.3%)
3,837,640
(18.2%)
1,212,858
(5.0%)
Voss
14,377,696
57.7%
5,748,125
43.6%
3,240,077
33.2%
1,177,710
16.7%
Resource
9,622,875
(40.6%)
3,720,287
(46.7%)
1,667,665
(52.8%)
556,424
(37.3%)
Aqua Hydrate
7,533,385
46.0%
2,972,686
46.6%
1,765,924
60.8%
622,932
54.2%
San Pellegrino
3,876,449
12.3%
1,502,342
11.6%
832,669
16.2%
315,338
18.3%
Essentia
3,288,806
974.3%
1,789,760
622.5%
1,145,079
604.5%
484,716
512.0%
Icelandic Glacial
2,041,910
28.9%
852,086
23.5%
468,334
156,643
1.2%
Saratoga
478,003
22.8%
182,358
31.8%
96,862
34.4%
38,920
45.7%
Mountain Valley Spring Water
214,966
(11.3%)
55,946
(39.3%)
28,413
(47.4%)
11,686
Eternal
81,547
(25.3%)
27,188
(42.8%)
14,761
(40.9%)
4,985
(41.9%)
Volvic
80,072
347.4%
76,525
3,854.2%
75,370
7,732.7%
43,913
11,014.9%
Acqua Panna
55,014
47.9%
23,496
133.7%
14,971
127.1%
8,565
219.2%
Penta
13,082
(30.2%)
2,165
(16.4%)
513
0.0%
Kiwaii
8,367
71.3%
3,738
92.2% 71
(91.1%) 53
(93.4%)
Metromint
2,632
(49.4%)
814
(55.4%) 40
(95.5%)
(100.0%)
Gerolsteiner
806
(94.0%)
550
(79.1%)
203
(11.9%)
Jana
197
(98.7%)
Appolinaris
Ferrarelle
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV , Data Ending Apr 17,2016