1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (MULO+C data ending Apr 17, 2016)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
5.0%
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
3.2%
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
% Unit Growth
34.9%
15.6%
12.4%
11.3%
6.7%
13.6%
4.4%
(1.8%)
4.3%
(35.3%)
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
% Unit Growth
21.9%
14.0%
4.3%
10.9%
13.9%
4.6%
11.3%
2.4%
1.0%
(43.8%)
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US MULO+C, Data Ending Apr 17, 2016

7. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US MULO+C, Data Ending Apr 17, 2016
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, MULO+C)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, MULO+C)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Apr 17, 2016

9. Voss ACV Weighted Distribution (%) by Region (L-4, MULO+C)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, MULO+C)
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016

10. Voss PDI & Dollar Share by Region (L-4, MULO+C)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, MULO+C)
West
Plains
Great Lakes
Northeast
TTL Premium:
111.4
Unsweetened Sparkling:
102.8
TTL Voss:
139.7
Voss Share of Premium:
3.1%
TTL Premium:
73.5
Unsweetened Sparkling:
132.1
TTL Voss:
68.2
Voss Share of Premium:
2.2%
TTL Premium:
77.1
Unsweetened Sparkling:
95.6
TTL Voss:
106.5
Voss Share of Premium:
3.7%
TTL Premium:
84.2
Unsweetened Sparkling:
110.7
TTL Voss:
98.0
Voss Share of Premium:
2.9%
California
South Central
Southeast
Mid South
TTL Premium:
88.5
Unsweetened Sparkling:
70.6
TTL Voss:
113.4
Voss Share of Premium:
3.2%
TTL Premium:
126.5
Unsweetened Sparkling:
97.5
TTL Voss:
124.4
Voss Share of Premium:
2.5%
TTL Premium:
95.5
Unsweetened Sparkling:
64.8
TTL Voss:
56.1
Voss Share of Premium:
1.3%
TTL Premium:
140.4
Unsweetened Sparkling:
133.6
TTL Voss:
84.6
Voss Share of Premium:
1.5%
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Apr 17, 2016
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, MULO+C)
Strictly Confidential
Premium Water v. Voss: Base Sales Diagnostics (L-52, MULO+C)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$2,115.5M
12.0%
+$226.3M
12.6%
+$218.9M
21.1
$1,961.7M
+2.0
+$0.02
$1.12
99.5
+0.1
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$50.9M
39.9%
+$14.5M
38.6%
+$13.1M
1.8
$46.9M
+0.1
+$0.03
$1.77
46.3
+6.8
99.6
+0.1
48.1
+5.6
99.6
+0.1
47.6
+4.1 11
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, MULO+C)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, MULO+C)
Total PREMIUM Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$2,115.5M
12.0%
+$226.3M
5.1%
+$7.4M
$153.8M 41
+0.9
40.3
(-5.0)
$1.03
(-$0.01)
61.3
22.4
(-1.1)
(-6.3)
72.8
(-20.4)
50.6
(-5.3)
Promo Price Per Vol
Lifts
Total VOSS Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$50.9M
39.9%
+$14.5M
57.9%
+$1.5M
$4.0M 7
+3.4
63.4
(-13.0)
$1.67
+$0.04
91.3
51.1
(-10.5)
(-14.8)
68.8
(-43.7)
66.0
(-12.5)
Promo Price Per Vol
Lifts 12
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016

13. Voss Dollar Sales per Point of Distribution (L-12, MULO+C)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, MULO+C)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$61,509
$18,295
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

14. Voss Average Price per Unit (MULO+C)
Strictly Confidential
Voss Average Price per Unit (MULO+C)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
208
177
176
174
167
162
144
148
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

16. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, MULO+C)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glaceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
-$0.04
$0.03
-$0.01
-$0.13
$0.01
-$0.05
Promo Price/Vol
$0.04
-$0.06
-$0.16
-$0.02
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

17. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, MULO+C)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glaceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.01
$0.00
-$0.03
$0.02
$0.04
-$0.01
-$0.10
-$0.08
Promo Price/Vol
-$0.00
$0.05
-$0.06
$0.03
-$0.23
-$0.05
$0.07
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

18. Volume by Price Threshold: Premium Brands (L-52, MULO+C)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, MULO+C)
$1.17/500ml or $8.85/128oz*
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 18
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (MULO+C)
Strictly Confidential
Voss Retail Dollar Sales by SKU (MULO+C)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$353,343
12.0%
$132,387
7.1%
$77,935
13.2%
$31,180
-1.7%
500ml
$22,029,502
27.5%
$8,946,775
19.5%
$5,099,302
17.7%
$1,799,949
4.9%
850ml
$14,366,156
74.4%
$6,001,210
56.4%
$3,270,137
35.3%
$1,161,982
23.9% 12
$8,583
-97.1%
$1,055
-98.5%
$218
-60.4%
$68
-80.5% 24
$6,362
167.9%
$3,360
51.4%
$1,796
-2.2%
$370
-66.2%
VOSS STILL – Plastic 6
$2,174,370
99.7%
$1,218,266
128.4%
$673,853
126.4%
$229,413
125.3%
Still - Glass
VOSS STILL - Glass
375ml
$1,037,390
29.1%
$396,118
9.5%
$202,064
2.5%
$65,747
-15.9% 4
$469,567
6.1%
$225,973
7.6%
$125,317
$45,472
22.1%
$549,883
936.9%
$142,969
169.6%
$35,991
-32.1%
$7,951
-85.0%
800ml
$6,142,177
35.4%
$2,752,510
31.7%
$1,475,115
22.9%
$501,108
15.1% 2
$42,804
-32.6%
$10,346
-79.9%
$3,410
-86.3%
$802
-88.9%
$122,637
-69.4%
$60
-100.0%
$51 $0
Voss Still Total
$47,302,772
41.1%
$19,831,029
30.4%
$10,965,188
23.5%
$3,844,039
10.6%
Sparkling
VOSS SPARKLING - Glass
$669,833
55.7%
$327,323
67.4%
$181,788
79.2%
$73,630
75.9%
$242,525
6.4%
$118,604
$71,749
28.2%
$24,988
43.4%
$2,637,592
23.7%
$1,138,850
10.5%
$625,860
8.5%
$217,708
7.8%
$25,162
-50.6%
$8,092
-80.4%
$2,295
-86.8%
$554
-87.5%
Voss Sparkling Total
$3,575,111
25.9%
$1,592,869
15.9%
$881,691
17.3%
$316,881
19.3%
Total Voss
$50,877,884
39.9%
$21,423,899
29.2%
$11,846,880
23.1%
$4,160,920
11.2%
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

21. Voss Retail Volume Sales by SKU (MULO+C)
Strictly Confidential
Voss Retail Volume Sales by SKU (MULO+C)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
162,631
16.5%
52,703
-6.9%
30,828
-5.4%
11,831
-26.3%
500ml
12,975,073
26.0%
5,271,686
19.5%
3,037,905
18.3%
1,072,634
6.1%
850ml
8,623,526
65.6%
3,608,774
50.5%
1,952,861
31.1%
688,683
21.8% 12
5,708
-97.8%
576
-99.2% 92
-90.1% 48
-87.8% 24
14,386
152.3%
5,505
56.5%
3,723
23.8%
253
-89.5%
VOSS STILL – Plastic 6
1,482,106
110.8%
840,471
145.2%
474,903
149.6%
165,034
157.1%
Still - Glass
VOSS STILL - Glass
375ml
351,388
25.1%
132,444
5.8%
66,572
-3.1%
21,531
-19.4% 4
216,106
4.0%
104,050
7.6%
58,925
8.3%
21,399
18.2%
351,998
1004.2%
93,005
191.7%
27,865
-12.6%
5,373
-83.1%
800ml
3,484,896
36.5%
1,593,053
32.4%
838,193
22.6%
282,380
12.3% 2
29,383
-30.8%
6,322
-82.3%
1,915
456
-91.2%
125,776
-59.3%
435
-99.9%
262
-99.8%
-100.0%
Voss Still Total
27,822,977
38.9%
11,709,023
29.0%
6,494,041
23.3%
2,269,621
10.7%
Sparkling
VOSS SPARKLING - Glass
225,032
50.0%
110,532
62.6%
62,028
74.1%
24,710
73.5%
118,486
2.9%
58,532
6.6%
34,622
24.1%
11,736
33.6%
1,496,928
25.9%
662,366
14.1%
364,133
11.9%
121,609
7.3%
14,908
-54.6%
4,868
-82.2%
1,283
-88.2%
301
Voss Sparkling Total
1,855,355
24.8%
836,299
14.5%
462,066
15.6%
158,357
14.0%
Total Voss
29,678,331
37.9%
12,545,321
28.0%
6,956,107
22.7%
2,427,978
10.9%
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016

22. Voss Glass SKUs v. Competitor SKUs (L-12, MULO+C)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, MULO+C)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$51
262 14
$0.20
$3.77
0.01
$20,302
375 ml 1
$202,064
66,572
88,641
$3.04
$2.28
2.12
$38,858 4
$125,317
58,925
19,610
$2.13
$6.39
1.96
$10,362
San Pellegrino
750 ml
$155,750
225,256
12,544
$0.69
$12.42
0.06
$7,002
800 ml 2
$3,410
1,915
599
$1.78
$5.69
0.13
$4,704
$1,475,115
838,193
522,973
$1.76
$2.82
27.78
$37,584
Sparkling - Glass
Perrier
200 ml 6
$139,837
62,768
26,203
$2.23
$5.34
1.16
$24,340
*Can
250 ml 10
$4,182,036
3,690,971
738,451
$1.13
$5.66
50.85
$18,080
$3,926,984
3,390,985
678,433
$1.16
$5.79
37.53
$16,566
$71,580
42,090
84,234
$1.70
$0.85
3.92
$22,475
$2,704,654
1,694,559
565,078
$1.60
$4.79
40.01
$24,472
$559,737
441,521
167,390
$1.27
$3.34
10.49
$9,489
$728,981
354,666
537,845
$2.06
$1.36
5.69
$28,000 24
$3,556,069
3,854,608
243,537
$0.92
$14.60
4.44
$2,955
$1,536,226
1,177,701
446,492
$1.30
$3.44
20.89
$27,205
$181,788
62,028
82,592
$2.93
$2.20
2.64
$13,011
$71,749
34,622
11,522
$2.07
$6.23
1.56
$7,963
$1,563,163
1,339,586
894,995
$1.17
$1.75
25.49
$34,415
$2,255,114
1,985,119
1,326,284
$1.14
43.71
$45,101
$617,022
472,059
178,968
$1.31
$3.45
12.12
$10,483
$4,059,505
3,297,767
2,203,281
$1.23
$1.84
53.02
$68,884
$6,117,288
5,406,816
3,612,364
$1.69
55.11
$53,144
$1,518,067
1,868,528
104,054
$0.81
$14.59
5.92
$21,164 15
$1,219,231
1,587,106
70,708
$0.77
$17.24
2.56
$40,708
$2,295
1,283
402
$1.79
$5.72
0.12
$3,130
$625,860
364,133
227,194
$1.72
$2.75
22.78
$36,262
1000 ml
$218,830
184,612
92,331
$1.19
$2.37
2.59
$22,170
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, MULO+C)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, MULO+C)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$122,637
125,776
6,539
$0.98
$18.75
0.83
$20,305
375 ml 1
$1,037,390
351,388
467,878
$2.95
$2.22
2.88
$117,686 4
$469,567
216,106
71,919
$2.17
$6.53
2.57
$40,595
San Pellegrino
750 ml
$1,421,153
2,060,594
114,750
$0.69
$12.38
0.22
$18,620
800 ml 2
$42,804
29,383
9,199
$1.46
$4.65
0.58
$12,407
$6,142,177
3,484,896
2,174,330
$1.76
$2.82
31.67
$99,201
Sparkling - Glass
Perrier
200 ml 6
$539,775
244,662
102,138
$2.21
$5.28
1.42
$81,277
*Can
250 ml 10
$17,458,320
15,527,444
3,106,569
$1.12
$5.62
52.92
$73,197
$15,808,464
13,748,051
2,750,567
$1.15
$5.75
39.02
$64,457
$369,706
221,873
444,034
$1.67
$0.83
23.52
$59,183
$11,250,199
6,971,616
2,324,798
$1.61
$4.84
42.17
$90,142
$2,297,035
1,801,968
683,165
$1.27
$3.36
10.96
$36,194
$3,960,438
1,916,375
2,906,155
$2.07
$1.36
7.96
$114,066 24
$14,812,107
16,732,662
1,057,184
$0.89
$14.01
4.52
$13,321
$7,030,897
5,404,570
2,048,989
$1.30
$3.43
24.92
$95,898
$669,833
225,032
299,641
$2.98
$2.24
2.94
$46,803
$242,525
118,486
39,432
$2.05
$6.15
1.90
$21,304
$6,850,440
6,030,811
4,029,263
$1.14
$1.70
26.00
$126,134
$9,714,777
8,675,003
5,795,882
$1.68
45.42
$204,080
$2,561,305
1,962,264
743,936
$1.31
$3.44
12.40
$38,441
$18,636,413
15,637,002
10,447,284
$1.19
$1.78
54.22
$300,429
$27,841,807
24,784,987
16,559,171
56.40
$252,472
$10,515,132
13,686,395
762,166
$0.77
$13.80
7.91
$82,513 15
$1,991,527
2,569,218
114,462
$0.78
$17.40
3.49
$91,923
$25,162
14,908
4,667
$1.69
$5.39
0.56
$7,102
$2,637,592
1,496,928
933,978
25.93
$75,316
1000 ml
$969,204
816,114
408,168
$2.37
3.18
$73,401
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, MULO+C)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, MULO+C)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$966,337
719,204
180,946
$1.34
$5.34
8.15
$19,475
Fiji 1
$184,579
106,016
160,587
$1.74
$1.15
3.12
$13,554
$3,055,992
2,157,705
545,250
$1.42
$5.60
29.63
$24,197
Voss
$77,935
30,828
46,750
$2.53
$1.67
0.62
$21,674
$673,853
474,903
119,482
$5.64
7.97
$20,922 12
$218 92
$2.38
$18.87
0.02
$552
500 ml
$2,041,497
1,300,485
1,301,332
$1.57
21.19
$18,131
$2,654,386
2,592,223
432,209
$1.02
$6.14
29.76
$17,392 24
$24,125
30,214
1,259
$0.80
$19.16
0.31
$26,213
$15,909,853
10,182,363
10,188,992
$1.56
52.61
$45,331
$1,875,370
2,260,193
94,212
$0.83
$19.91
3.13
$52,833
$10,292,736
9,801,539
1,634,241
$1.05
$6.30
60.42
$41,147
$5,099,302
3,037,905
3,039,883
$1.68
25.86
$35,825
$1,796
3,723
155
$0.48
$11.57
$12,555
750 ml
$461,077
397,976
265,893
$1.16
$1.73
10.18
$12,880
850 ml
$3,270,137
1,952,861
1,150,515
$2.84
22.54
$36,157
1000 ml
$8,087,927
7,352,274
3,677,137
$1.10
$2.20
58.15
$45,550
$6,350,569
7,810,420
651,128
$0.81
$9.75
47.30
$31,671
$1,532,704
2,618,664
109,154
$0.59
$14.04
5.51
$11,577
$219,204
183,481
15,296
$1.19
$14.33
0.92
$135,084
$34,766,756
27,880,514
13,944,051
$1.25
$2.49
77.40
$89,541
$4,489,743
4,713,548
392,952
$0.95
$11.43
32.38
$33,878
1500 ml
$1,880,512
2,409,719
803,560
$0.78
$2.34
19.45
$36,030
$9,117,557
10,600,298
3,534,840
$0.86
$2.58
55.67
$65,767
Sparkling - Plastic
Perrier
$7,561,367
4,901,762
4,904,953
$1.54
39.48
$31,574
$4,469,737
5,108,502
851,756
$0.87
$5.25
48.84
$20,727 $0
$0.00
0.00
$1,294,005
798,180
798,700
$1.62
4.12
$17,664
$1,316,304
1,802,303
75,126
$0.73
$17.52
3.54
$46,513
San Pellegrino
$53,531
60,128
5,013
$0.89
$10.68
2.58
$42
$1,625,413
1,011,241
1,011,899
$1.61
12.32
$23,389
$4,575,213
4,958,929
413,409
$0.92
$11.07
28.43
$34,746
$2,370,456
3,118,993
130,010
$0.76
$18.23
8.41
$59,351
$2,049,568
2,379,119
1,189,883
$1.72
32.09
$15,672
$6,250,518
7,259,128
3,630,552
39.23
$71,950
*Units = Actual packages scanned
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, MULO+C)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, MULO+C)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$3,129,352
2,223,449
559,403
$1.41
$5.59
9.83
$52,117
Fiji 1
$879,734
520,398
788,271
$1.69
$1.12
6.96
$38,859
$12,930,976
9,262,941
2,340,739
$1.40
$5.52
36.35
$79,992
Voss
$353,343
162,631
246,628
$2.17
$1.43
0.90
$77,033
$2,174,370
1,482,106
372,886
$1.47
$5.83
8.69
$63,918 12
$8,583
5,708
720
$1.50
$11.92
0.12
$11,139
500 ml
$9,753,107
6,398,595
6,402,761
$1.52
25.70
$69,059
$10,189,426
9,652,256
1,609,350
$1.06
$6.33
31.23
$63,364 24
$628,098
759,043
31,639
$0.83
$19.85
1.36
$49,887
$70,406,935
44,913,264
44,942,504
$1.57
65.39
$183,093
$5,690,428
6,692,060
278,947
$0.85
$20.40
3.69
$207,772
$39,396,018
37,358,641
6,228,921
$1.05
$6.32
62.65
$157,337
$22,029,502
12,975,073
12,983,521
$1.70
27.68
$141,689
$6,362
14,386
600
$0.44
$10.61
0.08
$21,177
750 ml
$2,203,680
2,133,393
1,425,348
$1.03
$1.55
10.92
$51,695
850 ml
$14,366,156
8,623,526
5,080,493
$1.67
$2.83
23.94
$146,556
1000 ml
$38,210,280
34,183,184
17,096,244
$2.24
62.30
$198,074
$25,737,426
32,510,361
2,710,276
$0.79
$9.50
50.57
$123,563
$3,707,573
6,409,740
267,179
$0.58
$13.88
6.00
$16,632
$503,683
445,142
37,110
$1.13
$13.57
1.76
$301,775
$137,749,012
111,160,382
55,595,317
$1.24
$2.48
79.36
$353,971
$17,197,225
18,121,395
1,510,718
$0.95
$11.38
38.45
$101,553
1500 ml
$8,470,837
10,561,819
3,522,009
$0.80
$2.41
22.39
$130,940
$34,792,477
39,867,692
13,294,525
$0.87
$2.62
57.78
$245,895
Sparkling - Plastic
Perrier
$35,510,152
23,157,107
23,172,183
$1.53
44.18
$140,785
$17,774,670
21,084,185
3,515,431
$0.84
$5.06
49.76
$80,534 $0
$0.00
0.00
$5,765,990
3,589,501
3,591,837
$1.61
4.86
$63,740
$6,957,601
9,565,108
398,705
$0.73
$17.45
4.23
$145,667
San Pellegrino
$279,411
316,985
26,426
$0.88
$10.57
3.70
$157
$7,045,720
4,417,793
4,420,669
$1.59
17.20
$88,824
$19,790,759
21,191,505
1,766,662
$0.93
$11.20
31.24
$139,715
$7,607,413
9,863,755
411,154
$0.77
$18.50
9.13
$137,600
$8,609,131
9,817,433
4,910,052
$1.75
33.31
$59,983
$51 68 34
$0.75
$72
$27,932,914
32,249,481
16,129,129
$1.73
39.69
$278,710
*Units = Actual packages scanned
Source: IRI Infoscan, Total US MULO+C Data Ending Apr 17, 2016
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, MULO+C)
Strictly Confidential
Voss Competitor Summary (L-52, MULO+C)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$821,951,301
16.3%
$337,785,005
$185,743,159
13.9%
$66,706,323
9.6%
Fiji
$326,782,277
16.4%
$147,999,775
20.7%
$83,871,578
20.2%
$30,761,440
17.2%
Perrier
$201,678,031
9.9%
$88,950,012
11.8%
$46,246,487
9.7%
$16,181,405
8.7%
San Pellegrino
$117,564,213
7.7%
$54,198,884
7.0%
$27,002,334
7.9%
$9,273,943
2.6%
Evian
$102,859,403
$44,940,618
8.3%
$24,466,393
16.8%
$8,329,199
20.0%
Voss
$50,882,933
39.9%
$21,424,424
29.2%
$11,847,238
23.1%
$4,160,980
11.2%
Essentia
$20,749,903
132.8%
$10,334,372
128.7%
$5,872,063
130.6%
$2,074,977
116.9%
Aqua Hydrate
$13,105,535
40.0%
$5,496,687
39.8%
$3,200,598
49.0%
$1,124,129
44.0%
Resource
$12,746,374
(38.9%)
$4,899,612
(45.9%)
$2,286,916
(50.6%)
$767,736
(36.7%)
Eternal
$11,091,753
43.6%
$5,317,115
41.4%
$2,855,053
34.9%
$1,042,429
31.5%
Acqua Panna
$5,323,264
12.1%
$2,546,366
$1,239,997
11.7%
$412,501
3.0%
Icelandic Glacial
$5,139,522
8.9%
$2,137,497
7.5%
$1,168,977
6.4%
$412,355
(0.9%)
Gerolsteiner
$4,181,804
$1,958,037
19.1%
$995,340
19.8%
$331,302
12.9%
Volvic
$2,470,250
(1.0%)
$1,141,685
$623,448
13.0%
$227,063
16.9%
Metromint
$2,174,724
(16.6%)
$884,080
(4.9%)
$479,641
(3.6%)
$157,127
(6.5%)
Penta
$1,590,546
13.3%
$733,025
15.2%
$391,956
15.7%
$134,518
12.7%
Saratoga
$1,234,940
1.2%
$510,264
4.9%
$261,011
$94,729
12.8%
Mountain Valley Spring Water
$1,216,965
27.5%
$550,512
40.5%
$292,038
37.0%
$106,586
Jana
$614,245
(20.2%)
$243,438
(27.8%)
$125,975
(28.1%)
$43,094
(18.9%)
Ferrarelle
$141,435
51.3%
$57,773
(0.6%)
$26,908
(22.2%)
$8,695
(30.5%)
Kiwaii
$114,470
(41.7%)
$31,531
(43.3%)
$7,070
(79.3%)
$3,194
(77.6%)
Appolinaris
$49,454
(92.3%)
$9,209
(92.5%)
$3,144
(91.9%)
$745
(94.8%)
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016

27. Voss Competitor Summary (L-52, MULO+C)
Strictly Confidential
Voss Competitor Summary (L-52, MULO+C)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
849,561,346
14.6%
349,720,194
15.3%
192,702,638
13.5%
69,316,976
10.2%
Fiji
274,076,134
14.0%
124,825,353
17.8%
70,674,415
16.4%
25,511,180
13.8%
Perrier
173,882,188
8.0%
77,114,227
9.6%
39,669,190
7.7%
13,623,629
6.9%
San Pellegrino
119,631,714
8.5%
56,034,788
8.3%
27,513,774
8.6%
9,554,984
0.7%
Evian
105,302,901
13.0%
46,678,409
11.3%
25,617,443
20.1%
8,902,686
23.5%
Voss
29,680,856
37.9%
12,545,624
28.0%
6,956,318
22.7%
2,428,017
10.9%
Essentia
23,790,853
111.2%
11,761,343
111.0%
6,639,129
114.0%
2,302,800
97.1%
Eternal
17,863,937
53.0%
8,663,234
51.6%
4,309,499
32.7%
1,609,742
30.1%
Resource
15,463,310
(35.4%)
5,904,023
(41.2%)
2,818,641
(45.6%)
951,404
(34.5%)
Aqua Hydrate
12,451,573
41.2%
5,236,501
41.0%
3,048,079
49.9%
1,066,858
42.1%
Acqua Panna
5,176,465
13.7%
2,539,632
23.0%
1,224,095
15.0%
384,085
(4.1%)
Icelandic Glacial
4,843,814
7.0%
1,993,146
4.7%
1,087,433
4.4%
380,927
Gerolsteiner
3,839,796
15.6%
1,776,747
14.1%
891,338
15.7%
292,153
5.3%
Volvic
2,658,390
(0.8%)
1,226,823
6.2%
656,867
9.1%
229,763
Metromint
1,469,299
(19.8%)
556,782
(10.0%)
300,874
(8.7%)
95,902
(12.9%)
Saratoga
1,349,399
(1.8%)
554,047
4.1%
290,532
107,235
15.9%
Mountain Valley Spring Water
1,342,472
21.6%
581,815
26.7%
305,803
22.1%
113,152
20.7%
Penta
1,281,098
14.2%
584,975
319,348
13.2%
113,305
Jana
896,256
(16.7%)
364,616
(26.1%)
190,091
(28.7%)
65,981
(18.5%)
Ferrarelle
128,709
63.2%
53,116
7.1%
23,373
(19.9%)
7,430
(28.0%)
Kiwaii
109,206
(44.5%)
28,434
(43.0%)
5,930
(80.5%)
2,899
(78.5%)
Appolinaris
35,234
(93.2%)
6,453
(93.3%)
2,234
(92.4%)
494
(95.3%)
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US MULO+C , Data Ending Apr 17, 2016