1. B the Change Joel Cranshaw Introduction - About me
-University of Otago
-President of the law students society in my final year. Hosted law firms graduate recruitment fairs.
- Travelled overseas, California ended up in London, EY Fraud investigation group
- Worked predominately in-house, 2 years in private practice, roles with technology based businesses, last role in Japanese Investment Bank – Vice President – General Commercial Counsel.
Joel Cranshaw

2. THE FIRM Started in London in 2006.
Simple idea. In-house counsel to a number of small finance companies bring the in-house service to smaller companies.
Mixture of retainer and pre-purchased hours.
Returned to Australia in 2011
Clearpoint Counsel 2012.
4th year – retainers and fixed fees. Consultative not transactional law

3. The short, unhappy history of how lawyers bill their clients
THE HOURS
The short, unhappy history of how lawyers bill their clients
Setting up Clearpoint in 2012
Niki Kuckes Article
Fixed Fees journey – Encourages innovation, not easy no incentive for client to be efficient.
Retainers, relationships and continuous communication.
Moving away from the transactional – retainer focus – education – one to many.
Niki Kuckes
Partner at Baker Botts LLP in Washington, D.C., and serving as a Distinguished Practitioner in Residence at Cornell Law School at the time the aricle was published.

4. Q: What do you think of Lawyers?
“Greedy”
“Money”
“Tiresome”
“Cautious”
“Overcomplicated”
“Pretentious”
“Unfree”
“Uncomfortable”
“Conflicted”
“Powerful”
“Scary”
“Overpriced”
“Weasel words” “...Environmental & Human Rights lawyers are heroes...”
“...the kind of people you have contact with when there is the likelihood of conflict...”
2014, we initiated a one second survey, asking that simple question: "what do you think of lawyers... in one word. 
1 – 3 Australian Lawyers suffer from depression, anxiety or another form of mental illness.
Young lawyers are increasingly rejecting the long hours culture and profit above purpose culture.
Work Life Balance?

5. Clearpoint Counsel is the first certified
B THE CHANGE
Clearpoint Counsel is the first certified
‘B corporation’ law firm in Australia.
What does this mean?
- There are over 1,203 companies, 38 Countries, 121 industries with unifying goal
B Corps are a global movement of businesses seeking to redefine success in business
B Corps are profit for purpose companies that seek formally take into account stakeholder interests as well as shareholder interests in their decision-making
Started in US AND 1 – maximizing shareholder value.
- Co-working at the Hub – social enterprise or what some people prefer to call impact business.
- B – Corp certification process - Governance, Workers, Community and Environment.
- For profit or not for profit – this is actually not the question. Legal Regulation and maximising shareholder value? Making profit from products.
- Alternatives - Community Interest Company’s.

8. 45%
50%
55%
Mainstream
Ethical
50% of the global workforce seek work that is personally fulfilling and connected to a larger purpose**
On average top Australian ethical investment funds (eg Perpetual Wholesale Ethical) are outperforming mainstream counterparts by up to 45% ***
55% of consumers globally will pay more for products and services that advance social or environmental issues
Delloite Millennial Surveys
52% think Business will achieve the greatest impact on solving societies biggest problems only 35% of business leaders do
92% of Millenials think that business success should be measured by more than profit and 72% of business leaders do
86% of those surveyed think that business has as much potential as government to help meet societies’ challenges. 50% think it has more potential
10% Estimated consumer shift toward ethical purchasing in 2015*
* Doing Well By Doing Good, Nielson Report 17 June 2014
** Harvard Business Review, New MBAs Would Sacrifice Pay for Ethics, The Daily Stat (May 17, 2011),available at 
*** Morningstar report, “Big Returns and Sustainability”, 6 Dec 2013

9. DISCUSSION
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”
Charles Darwin
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