1. Porsche Panamera Opportunities
September 22, 2016

2. HOMEPAGE TAKEOVER
Instantly create awareness, excitement and engagement for Panamera in one impactful execution
Billboard, wallpaper and MREC surround the experience of our highest- traffic page
Take advantage of the large, interactive billboard space to tell Panamera’s most compelling stories
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. Homepage and other mainpage sponsorships for Luxury Full-Size Sedan advertiser lifted share of traffic vs. competitors
Homepage Sponsorship
New Car Sponsorship
Owners Sponsorship
Homepage Sponsorship
Luxury Full-Size Sedan Advertiser #1!
Source: Omniture

4. KBB.COM API SOLUTIONS
Move the needle on interest in Panamera by highlighting outstanding specs or ratings
KBB.com’s API dynamically pulls in select specs, pricing or Consumer/Expert Ratings
Creative is available in a variety of sizes, allowing flexibility to strategize and optimize
In-ad comparisons can also be made with competitive vehicles the user is currently shopping
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. COX AUTOMOTIVE AUDIENCE EXTENSION
Drive lower-funnel actions among the most qualified shoppers using Autotrader and KBB.com shopper data
Follow specific shoppers from our sites across social media, mobile, video and display
Optimizing by viewability available
Leverage 3rd party or look- alike audiences to reach more potential buyers
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. Cox Auto offers advertisers a unique audience of in-market shoppers when compared to Polk / DataLogix
New Car Audience
Audience Overlap: 18%
Audience
Overlap1
New Sedan shoppers
14%
New SUV Shoppers
16%
New Truck Shoppers
17%
New Luxury Shoppers
11%
29MM
Polk/
Datalogix
14MM
Cox Auto
1 Based on analysis between Cox Automotive new body style audiences and the comparable Polk/DataLogix Max In-Market new car shopping audience

7. Cox Auto Audiences Performance vs. Polk / Datalogix
Cox Auto In-Market Shopper Audiences (vs. Polk)
39% Higher CTR
175% Higher Conv. Rate
22% Lower Cost/Conv.*
Cox Auto In-Market Model Shopper Audiences (vs. Polk)
64% Higher CTR
497% Higher Conv. Rate
57% Lower Cost/Conv.*
Results based on national and regional Facebook campaigns comparing the performance
of Cox Auto in-market audiences to the Max In-Market Polk automotive audience
Smaller and tighter
* Includes Cox Auto data and management fees

8. Precision Cox Auto Targets & Facebook combining offers significant reach
Cox Auto audience targets include:
Intenders
Make & Model
Trade-In
Competitors
Can filter by new, used, and CPO shoppers
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping

9. Panamera gains interest from much of its competitive set, while its own shoppers look mainly at Tesla and other Germans

10. Thank You