1. Talking about modern agriculture and why it matters.

2. Tell Me More
Offers employees and allies of the crop protection and agricultural industry educational materials and talking points to enhance their knowledge and improve their comfort in discussing issues related to modern agriculture;
Provides easy access to materials that supplement your knowledge and can be shared with others.
tellmemore.croplifeamerica.org

3. Be a Spokesperson for Agriculture
Past surveys show that approximately half of employees in the crop protection industry feel comfortable speaking about their industry outside of the workplace;
Many employees indicated they do not always acknowledge working in the pesticide industry;
Fewer Americans today experience a connection with local farms and farmers…where can they turn for information?
tellmemore.croplifeamerica.org

4. With all the negative media surrounding modern agriculture, it’s important that the industry unites its voice and communicates positive, factual messages!
Headlines can spread misinformation and have the effect of scaring consumers. Modern agriculture spokespeople can help correct sensational media coverage by offering their own viewpoints.
tellmemore.croplifeamerica.org

5. Resources
tellmemore.croplifeamerica.org

6. Monthly Newsletters
Each newsletter highlights an issue that is relevant to readers and the work they do, and typically includes a conversation starter, benefits study and other resources;
Recent newsletter topics include:
Seed treatment technology;
Agricultural smartphone apps;
Conservation practices; and
Precision agriculture.
You can sign up to receive the Tell Me More newsletter through the website (tellmemore.croplifeamerica.org) or by contacting a staff member in the CLA Communications department.
tellmemore.croplifeamerica.org

7. Blog
Features testimonials as well as articles on current events and trends.
In 2013,
the blog also featured
“80 Things You Need to Know about
Agriculture.”
The blog is updated on a weekly to bi-weekly basis. Guest authors are welcome to submit article ideas to CLA Communications staff.
tellmemore.croplifeamerica.org

8. Infographics
Downloadable graphic visualizations of relevant modern ag info;
Easy-to-share on social media channels;
Current CLA infographics include: precision agriculture and conservation.
tellmemore.croplifeamerica.org

9. Posters
Showcase modern agriculture advancements and individuals or groups that exemplify modern agriculture through their work and advocacy.
Posters are one of the most popular downloadable resources found on the Tell Me More site. Many members print and display them in common areas around their offices.
tellmemore.croplifeamerica.org

10. Presentations
Provide information on the benefits of crop protection products and advancements in modern agriculture towards improved innovation, safety and stewardship.
tellmemore.croplifeamerica.org

11. Publications “From Lab to Label”
EPA’s pesticide registration and review process
“Modern Agriculture, Sustainable Solutions”
Contributions to biodiversity and environmental stewardship
“The Contribution of Crop Protection Products to the United States Economy”
Economic benefits of crop protection products
tellmemore.croplifeamerica.org

12. Masters in Modern Agriculture (MMA)
Program geared to grow new spokespeople for modern agriculture;
Participants complete online quizzes that address:
Sustainability;
Safety and regulation;
Everyday facts and figures from the Tell Me More posters;
News articles.
Participants submit an essay that is published on the Tell Me More blog.
The MMA program is open to anyone who has a passion for agriculture and would like to share their story. To begin the program, just visit the Tell Me More website (tellmemore.croplifeamerica.org) and click on “Contests.”
tellmemore.croplifeamerica.org

13. Your involvement is key
Your involvement is key! Who better to tell the story of modern agriculture than the people who are advancing it every day?
tellmemore.croplifeamerica.org

14. “I believe it should be a passion for everyone in agriculture to tell their story and bring people as close to the farm as possible, whether it is through a story or an actual visit.” –John, MMA recipient from San Angelo, TX
tellmemore.croplifeamerica.org

15. Engage with CLA Online Website Twitter Facebook YouTube Flickr
LinkedIn
Social media sites serve as helpful platforms for people to start conversations, share resources and influence others.
tellmemore.croplifeamerica.org

16. Contact CLA Sarah Macedo Mary Emma Young Terricka Johnson
Director of Communications & Marketing
Amanda Griesser
Communications Coordinator
Sarah Macedo
Manager, New Media Content
Terricka Johnson
Web & Video Production Coordinator
tellmemore.croplifeamerica.org