1. Viewing Trends Overview
January 2018
Viewing Trends Overview

2. Total Viewing-January 2018
Source: TAM Ireland Ltd / Nielsen TAM

3. Average Minutes viewed daily January 2018
Ads25-44 continue to have the highest time-shifted viewing % at 18%.
In comparison 88% of Ads viewing is to live TV with just 12% time-shifted
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
This ratio remains relatively stable year on year across all audiences. Ads remain the highest viewers of time-shifted content
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels

6. Commercial Impacts January 2018
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers January 2018
1: Sky
2: Procter & Gamble
3: Vodafone Ireland
4: Hyundai Ireland
05: Reckitt Benckiser
06: Toyota
07: Johnson & Johnson
08: Harvey Norman
09: Mars Ireland
10: Virgin Media
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

8. Top Programmes January 2018
The Late Late Show
Dancing With The Stars
RTE News: Nine O'clock
RTE News: Six One
Striking Out
Coronation Street
Emmerdale
Catchphrase
The Voice UK
Dancing on Ice
Live Premier League: Everton V Man Utd
Live Nissan Super Sunday: Liverpool V Man City
Modern Family
Live World Darts Final
Live League Cup: Arsenal V Chelsea
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National

9. Top Programmes January 2018
Derry Girls
Kiri
The Great Festive Bake Off
Film: Mrs Doubtfire
Kirstie and Phil’s Love it or List it
I am Frankie
The Thundermans
Henry Danger
Friends
Geordie Shore
GAA Beo 2017 – 2018 Clare V Tipperary
Rugbaí Beo Pro
Nuacht TG4
Val Doonican: An Fear a Shiúil go hArd
An Pháirc
Allianz National Hurling Dublin V Offaly
FA Cup
Darts 2018
Golf Central 2018
Golf Channel Academy
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National