1. Building a Mature Web 1 Foundation to Finishing Touches: Building a Mature Web from the Ground Up Dan Charles & Julie Wilson Tyson Foods, Inc.

2. Building a Mature Web 2 About Tyson Foods Founded 1935 in Springdale, Arkansas, Worlds largest processor and marketer of beef, chicken and pork. 130,000+ people at 143 locations.

3. Building a Mature Web 3 Tyson Internet/Intranet www.Tyson.com less than 1% the size of the Tyson intranet. 80-90 sub webs 15,000+ unique visitors/month 250,000 hits per day

4. Building a Mature Web 4 Our Intranet Challenge Slow to publish, if published at all Rarely used Unprofessional Wasted time, resources in development Excessive support

5. Building a Mature Web 5 Whats Wrong? Whats Right? Old content High turnover Awkward navigation Unorganized Broken links Missing pages Unprofessional High maintenance Dynamic, up to date content Less turnover Easy navigation Organized Working links No missing pages Professional Low maintenance

6. Building a Mature Web 6 9 Steps to a Usable Web 1.Determine the purpose and audience. 2.Find a location for your web. 3.Gather and organize content. 4.Build the site structure. 5.Build the homepage and a template. 6.Build the content pages. 7.Test and debug the site. 8.Publish the site. 9.Maintain the site.

7. Building a Mature Web 7 Determine Purpose, Audience What about you? Be specific Be aware of common uses

8. Building a Mature Web 8 Determine Purpose, Audience Build for your audience Plan for your goals

9. Building a Mature Web 9 Tyson Audience 15,000+ team members Identify audiences within the primary audience Consistent PC environment Decision makers & approval process Development tools

10. Building a Mature Web 10 Audience Participation IMAGURU Who is the audience? How would you get that information? What will the web need to do?

11. Building a Mature Web 11 Find a Location ISP vs. Corporate Development, Staging, Production Servers Environments Basic/Home Industrial/Business High Grade/Development

12. Building a Mature Web 12 Find a Location Identify functional needs Accommodate dynamic content Determine publishing process Plan growth

13. Building a Mature Web 13 Tyson Location Request development environment via e-mail

14. Building a Mature Web 14 Gather Content What do you have? What do you need?

15. Building a Mature Web 15 Organize Content Set standards Create a style guide Test a model

16. Building a Mature Web 16 Tyson Standards File Naming Include files Style sheets

17. Building a Mature Web 17 Build the Site Structure Use folders to organize Focus on the web designer

18. Building a Mature Web 18 Build Homepage & Template Build them once! Set the stage Keep it to 3 clicks or fewer Add new content easily

19. Building a Mature Web 19 Tyson Homepage & Template Homepage Banner & left navigation based on include files Default.asp at root level Template Development only Like homepage Template.asp

20. Building a Mature Web 20 Build Content Pages The heart of your site Based on template.asp Use folders to group similar pages

21. Building a Mature Web 21 Tyson Content Pages Template.asp filename.asp Naming conventions Default.asp

22. Building a Mature Web 22 Test & Debug Functionality Content Audience Remember, testing requires fresh eyes

23. Building a Mature Web 23 Tyson Testing & Debugging Standard testing Always include customer

24. Building a Mature Web 24 Publish the Site Move to Production (Stage if applicable) Test again Market your site

25. Building a Mature Web 25 Tyson Publishing Process Copy production-ready files to stage Notify IS Web Services Stage Production Final Review Marketing

26. Building a Mature Web 26 Maintain the Site Keep it current Make new information visible Look for new uses Make is easier Listen to your audience Repeat the 9 steps as needed

27. Building a Mature Web 27 Conclusion Plan, Plan, Plan Define purpose and audience, organize content, then begin development Remember your audience Questions?