1. QR Codes What , Why, How, Where ? FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

2. WHAT ? (are QR Code)
A QR code is a 2-D barcode, that can be scanned by a Smartphone camera, and transfer information.
Standard Bar Codes store about 20 digits, QR Codes store up to a max of characters
The information encoded can be
Contact information
address
Geo location
Phone number
Text
URL
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

3. Exercise On your smart phones enter this URL
FAS-OCIO-ATM Division
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9/18/2018

4. Or scan this…. FAS-OCIO-ATM Division
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9/18/2018

5. WHY ? ( use them )
The Customer is changing, not only in the way they interact with the web, but also in their expectations of user experience, ease of use, and availability of information.
The Customer Focus is fast changing towards mobility and mobile solutions.
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

6. HOW ? ( will they help )
A convenient way to serve up content to people on the go.
Simplified Data Entry, Ease of use.
(Easier to scan an URL, than have to type it on your Smartphone keyboard)
Allows a mobile user to link to digital content on the web, , IM, or get more info about an item.
Satisfies the “I need it now” urge of our customers.
Add to the User Experience. Adds value.
Allows users to Bookmark to a page and review them later.
( In GSA Auctions, a user could scan the QR code for an Auction Item, and then be able to follow that auction via the Saved l ink. )
Improve Traffic to our websites.
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

7. WHERE ? ( can we use them) Websites Advertisements
Pamphlets/Magazines/Billboards
Buildings/Offices/Cubicles
Expo Booths
Training Materials
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

8. Suggested Usage Scenarios...
FAS-OCIO-ATM Division
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9/18/2018

9. GSA Expo 2012 See you at Location FAS-OCIO-ATM Division
(Henry B. Gonzales Convention Center, San Antonio, Texas)
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

10. GSA Expo 2012
See you all at
How successful was our new QR Code Marketing Strategy…
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

11. FAS-OCIO-ATM Division
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9/18/2018

12. FAS-OCIO-ATM Division
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9/18/2018

13. FAS-OCIO-ATM Division
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9/18/2018

14. FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

15. Key Considerations Mobile Friendly Landing Page.
QR Code Tracking and Reporting to measure its efficiency and usage.
 Put instructions on how to use the code right next to the QR code itself. 
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

16. Current Usage within GSA
(some places I found)
FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

17. GSA QR Codes FAS-OCIO-ATM Division
(Inspire, Innovate, Interact, Execute)
9/18/2018

18. FAS-OCIO-ATM Division
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9/18/2018

19. Questions…… FAS-OCIO-ATM Division Presented by Ali Asger M Talib
(Inspire, Innovate, Interact, Execute)
9/18/2018