1. Bridge to eResources eBook Cards
Mia Tignor, Emerging Technologies Librarian
Indian River State College

2. The Beginning: Why Promote?
There’s only so much room!
Lack of awareness/familiarity with online collections
Information overload
But we can only have so many books in stock
(That walk away)
Students are appreciative (but surprised) when they hear about our resources
Some have a low level of digital literacy skills and have never used our eBook collection before
Can overload students with information in instructional research sessions
Some joint use facilities don’t have the luxury of an IRSC librarian at all times

3. Why Print Marketing? A physical takeaway Point of need resources
Visibility
A bridge for students with low digital literacy skills
We can also use the cards in the virtual format to that faculty can embed in their courses.

4. Books for ENC Courses

5. The Plan Identify books and authors in the reserve section
Find/purchase titles in different formats
Create cards for the titles

6. Designing the Cards
Over 100 titles (taken directly from the Reserves section at the main library. We used the covers from the specific editions of the eBooks.

7. Anatomy of an eBook Card: Version One
Link to eBook
Login information
QR Code
Problems and solutions
had to redesign the cards without the use of bit.ly

8. Anatomy of an eBook Card: Version Two
Links to eResources
in different formats
Login information
Updated eBook card

9. We created tiny “eBook Libraries” with the cards that are available at all five campuses.

10. Unexpected Partnerships
Graphic Design Class
Engage your creative departments (student contests, etc)
Met with instructor and presented the eBook cards as a project for his students.
Students had to create updated covers for the books within copyright restrictions (some worked great, some, not so much.) The project will be repeated in the Fall semester with more tailored choices, but the program was a very good way to open up channels with the Graphic Design program at IRSC, a BA program that does not use the library heavily.
One really great outcome was that one of the students chose Frankenstein...

11. 400+ cards requested from faculty members
Results
400+ cards requested from faculty members
181 eAudiobook downloads
515% Increase from
39 downloads of selected books to 240 downloads.

12. One Book, One College
Which we have selected for IRSC’s One Book, One College Initiative.
2,000 cards distributed at 5 campuses
1200 hits to the LibGuide

13. Testing Resources

14. The Plan Identify most circulated testing resources
Target those programs with promotional materials

15. A poster series that highlighted specific programs was created and posters were placed in the library and in program specific buildings.
Promotional items also targeted specific eResources that students used regularly, specifically testing materials and digital back issues of print scholarly journals. The posters created a 206% increase in the use of Testing and Education Reference Center from to QR codes and in-shelf signage to access digital magazines, streaming audio, or digital nursing resources did not increase usage.

16. Results
206% increase in the use of Testing and Education Reference Center from to
2124 visits to the Testing Resources LibGuide
772 Full-text uses of the FTCE eBooks
From 139 uses in the 2012 academic year to 426 in the 2013 year. .
LibGuide: 862 pageviews may
1262 pageviews May 2013-May 2014
(11th most used guide in 2013, 20th in 2014)

17. Database Usage
Before Cards: 65,113 (connections for AY)
After Cards: 122,584 (connections for AY)
7,100 cards have been distributed

18. irsc.libguides.com/ebooks
Questions?
Visit:
irsc.libguides.com/ebooks