1. The ROI of Audience and Analytics

2. Agenda Introduction The ROI development process
Demonstration of ROI calculations
Question and answer session
© 2015 Newscycle Solutions

3. Introduction

4. Introduction
News media companies are boosting revenues through technologies designed to enhance their analytics and audience development efforts
We recognized a need for quantifying exactly how much value your organization gains from implementing Audience and Analytics solutions
© 2015 Newscycle Solutions

5. The ROI Development Process

6. The ROI Development Process
Hobson & Company
We decided to partner with Hobson & Company, a company that specializes in the development of comprehensive ROI tools for software companies
The purpose of creating the ROI tool was to uncover, quantify and validate the key sources of value for our customers using these products:
Newscycle Audience
Advertising Analytics
Circulation Analytics
© 2015 Newscycle Solutions

7. The ROI Development Process1 2 3 4
Model Requirements
Sources of Value
Model Development
Model Delivery
Defined scope of work
Met with Newscycle employees across multiple functional areas to gain broad-based business understanding
Developed preliminary benefit set
Conducted in-depth interviews with 15 Newscycle customers
Confirm / amend proposed benefit set
Presented and gained Newscycle alignment to final benefit set to be built into ROI model
Created draft ROI model and presented it to Newscycle for input / alignment
Conducted validation interview with external customer
Incorporated Newscycle and validation interview input and changes
Delivered final model to Newscycle
© 2015 Newscycle Solutions

8. ROI Demonstration

9. Thank You! Would you like to schedule and ROI analysis for your organization? Contact your Newscycle sales representative, or write to Please join us at our ROI Corner!