1. Global Outlook for Media- Q2 2016
Kraftconsultingsolutions.com
Sept 2016

2. Countries to look out for..
Fastest Growing Market
Largest Growing Market
Sit in Both
China, Indonesia
Credit – PWC Entertainment & Media outlook

3. Advertising Revenue Streams defined…
Advertising Growth ~= Online Mobile Experiences
10 out of 13 segments rely on revenue from advertising
Credit – PWC Entertainment & Media outlook

4. Trending in Market… Internet advertising is the largest ad segment
Fueled by TV & Video experiences (&ad revenue) moving online
Online subscription model is most popular
Online ads have not replaced traditional ad revenues (both in total revenue and typical per unit ad rates)
Immersive/Live experiences are growing in popularity
eSports, concerts and more creative “hybrid” (physical + digital) ad opportunities
What are these drivers for Internet Advertising growth…
Credit – PWC Entertainment & Media outlook

5. Internet Advertising Growth drivers…
Credit – PWC Entertainment & Media outlook

6. Find out how we can help you…
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