1. Landon Salie & Harrison Bluestein
PETA
Landon Salie & Harrison Bluestein

2. What is PETA? People for the Ethical Treatment of Animals (1980)
World's largest animal rights group (65 million members)
Protecting the rights of suffering animals
Food Industry
Clothing Trade
Laboratories
Entertainment Industry
Animals Rights vs. Animal Welfare
“total animal liberation.”-Ingrid Newkirk
Removal of meat, milk, cheese, eggs, honey, zoos, aquariums, circuses, wool, leather, fur, silk, hunting, fishing, and pet ownership.
Pets regulated to vegan diet

4. Self-
Immolation

5. Propaganda Extreme measures to convey message
Controversial
PETA’s religious campaigns
Website:
Jesus Christ was a vegan
Use of Nazi Holocaust
Jewish victims compared to farm animals
Targeting children
1.2 million minors reached
“Your Mommy Kills Animals!”

6. Propaganda Cont. Ingrid Newkirk, Co-Founder. Porn Video Games
Released a public will
Her body to be “used like an animal's.”
Porn
PETA.xxx
Nude celebrity AD campaigns
Video Games
Pokemon- “glamorizes violence against animals”
Super Mario

7. Why So Extreme? Relies on “free advertising”
Unlike opposition
Media does not cover the severity of animal cruelty
All publicity is good publicity
“initiate discussion, debate, questioning of the status quo, and, of course, action.”
Proven successful
Largest animal rights group
1st cruelty conviction
Silver Spring Monkeys
1st agricultural raid
Ducks for foie gras
200+ cosmetic companies stopped animal testing

8. Solutions?

9. Meatless Markets Stores with no animal products Examples:
milk vs almond milk
tofu vs turkey
margarine vs butter
legumes, beans = protein

10. Subsidies & Efficiency