1. innovative, and cutting edge practices.”
“Compassionate care for home bound patients and families through proven,
innovative, and cutting edge practices.”
TenderHeart Home Care
Jessica Campbell, Charles Leonard, Katy Lucas, and Julie Simon
Ferris State University

2. Needs for Home Care Leelanau County population 21,915.
27.7% or 6,071 above the age of 65
7.3% or 1,600 below the age of 65 are disabled
(United States Census Bureau , 2015)
Increase need for specialized services close to home
85% of US adults >65 have chronic conditions
Increased possibilities of complications and ability to care for themselves
(Michigan Department of Health and Human Services, 2016)
Most home care agencies are based in Traverse City
Based nearby represents commitment to the community

3. Mission Statement
“Our Nursing Mission is to exceed expectations and norms by providing safe and compassionate care for home bound patients and families through proven, innovative, and cutting edge practices which sill result in high patient satisfaction and superior outcomes.”
Philosophy
“We believe every patient deserves the greatest respect, advocacy, and empowerment. Our nurses provide this by exemplifying teamwork, accountality, education, dedication, and innovation by applying the highest level of care based on evidence-based practice and compassion. We believe excellent home care is a gateway to a better community.”

4. Goals Identified for excellence in home care settings
Exceptional patient and family care
Sponsor and volunteer at health- focused community events
Secure a high reputation in the community and health care organizations
Maintain contact with local health care agency and departments
Form strategic alliances with local health care professionals
Work with local radio and television stations.
Advertise on-line and in-print for recruitment of staff and patients
Optimize information technology
Attend educational conferences to maintain and follow latest evidence and research

5. Objectives 2016 March 1 – Recruit and hire
3 skilled nurses
15 nurse aids
May 1 – Begin local community marketing
July 1 – Implement home-based care
December 1 – Client base of 40 by end of the year
Complete orientation process through educational classes
Bi-monthly education/training updates and professionalism
Meet or exceed national benchmarketing for patient satisfaction
Provide evidence based nurses to improve quality of care and safety

6. Job Descriptions Director of Home Care
Responsible to plan, organize and direct
Long term and short term planning, program development, and coordination
Oversee operations on the site as it relates to the:
day to day delivery of patientcare services
financial performance
customer satisfaction
employee relations
clinical outcomes
certification and accreditations.

7. Job Descriptions Register Nurse
Holds a current RN license in the State of Michigan
Professional and comprehensive nursing care within their scope of practice
Provide patient focused skilled nursing care by:
utilizing the nursing process of assessment, planning, interventions, and evaluation
Following physician and advance practice professional orders, nursing interventions, and TenderHeart policy and procedure.

8. Job Descriptions Case Manager RN
Holds a current RN license in the State of Michigan
Responsible for coordinating the interdisciplinary plan of care for the patient in a home care environment
Coordinates services and resources for the patient within the community
Functions as a patient advocate
Ensures home care personnel are providing the necessary care, while involving the patient’s family.

9. Job Descriptions Physical Therapist Occupational Therapist
Graduation from an accredited school with a Master’s Degree in Occupational Therapy.
Hold a current Occupational Therapist License in the State of Michigan
Development and rehabilitation of home health care patients that require therapy for:
Mental, emotional, and physical disabilities.
Responsible for planning and directing medically prescribed occupational therapy.
Physical Therapist
Graduation from an accredited school with a Master’s or Doctor’s Degree in Physical Therapy.
Improve and manage movement/mobility and pain
Improve patient function and independence
Planning and administering medically prescribed therapy.

10. Job Descriptions Patient Care Technician
Works under the direct supervision of the manager of the home care office.
Performs and assists with activities of daily living
Approved treatments for patient care according to established policies and procedures
Follow direction from the Registered Nurse
Documentation of care provided
Maintains a safe, clean, and positive work environment

11. Job Descriptions Creative Director Staff Scheduler
supporting the staff in their practices
coordinate other therapy options for patients
finding creative solutions for abstract problems
coordinate with the community on elder support programs, art, music, literature, massage and nature pathway programs
maximize the quality of life for each one of our patients in every way possible.
coordinator of social activities and group functions
Staff Scheduler
Responsible for overall scheduling and assignment of Tenderheart clients.
Overall communications focal point to our team
Managing and monitoring staff schedules and schedule changes

12. Marketing Plan The Record-Eagle Home Care Other sources
13 county regional newspaper
Circulates 19,000 weekdays, >24,000 on Sunday
Available in-print, on-line, and a mobile platform
Home Care
Leading business magazine for home care professionals
In-print and on-line
30,000 subscribers
Other sources
Free on-line job advertising
Craigslist
Facebook page
TenderHeart Web page

13. Marketing Strategies Local Advertising Visibility in the community
The Record-Eagle
Radio station
Billboard
Visibility in the community
Presences and volunteering at events and fairs
Sponsoring
School Teams and productions
Health Fairs and Education seminars

14. Service Plan Budget Justification

16. References
Michigan Department of Health and Human Services (2016). Chronic diseases and health indicators. Retrieved from
73970_2944_ ,00.html
United States Census Bureau. (2015). State and county Quickfacts: Leelanau county, M.I. Retrieved from
00.