1. Stella pinot Grigio can launch 2017

2. NEXT ON STELLA’S ADVENTURE: CANNED WINE
SALUTE!
NEXT ON STELLA’S ADVENTURE: CANNED WINE
Targeting the millennial, adventure-seeking wine explorer, Stella unlocks Italy’s tastes, sights and sounds with a new, lightweight and transportable package!
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Stella Can Opportunity
Stella Can Selling Points and Wine Information
Marketing Support
Canned Wine Landscape
Stella Can Timing, Pricing and Dimensions

3. Stella Cans match the millennial lifestyle
73%
49%
Prefer easy to carry
packaging options
Interested in
single-serve packaging
Italy is the #1 region purchased by high-frequency* Millennial wine consumers
Fastest growing generation in wine consumption +10% vs. previous 2 year
Over 50% purchase wines under $20
*drink wine more than once a week
Source: Nielsen; Millennial Wine Consumers: Attitudes towards Alternative Wine Packaging, Texas Wine Marketing Research Institute, 2016

4. The market for canned wines is exploding and Stella is going to steal the show on her Vespa!
Still canned wine sales made up $6.7 million in 2016.
CANNED WINE SALES TREND
Source: Nielsen xAOC+Liquor, 52 weeks ending 6/18/16 4

5. Stella can opportunity
Pinot Grigio makes up 15% of the 750ml/1.5ml bottle market, while it only makes up 7% of the canned market. Stella has an opportunity to capture the untapped Pinot Grigio consumer.
Source: Nielsen xAOC+Liquor, 52 weeks ending 9/10/16

6. Stella can opportunity
98% of all canned wine volume is domestic. Stella will bring a refreshing and authentic Italian option to the marketplace.
CANNED WINE CASE VOLUME
ALL OTHER BRANDS*
FLIP FLOP
BAREFOOT
Source: Nielsen xAOC+Liquor, 52 weeks ending 9/10/16
*Other Brands: Tropic chillerz, soleil, lila, fresh craft, francis coppola sofia, underwood, social enjoyments, etc.

7. Stella can Key Selling Points
Fun, unique branding to attract millennials; the largest wine drinking segment
Competitive price point for quality
Italian varietal
NEW offering in packaging
category growing
double digits
One of the first Italian Pinot Grigio’s offered in can format
Lightweight and transportable for Millennial lifestyle
Successful new Stella branding – existing packaging +9%*
*Diver data: Off premise depletions October 2016 to February 2017

8. PINOT GRIGIO 2016
TerrE SICILIANE Indicazione Geografica Tipica
Pinot Grigio grapes, grown in the mild Mediterranean climate of Sicily
Enjoy with friends while lounging pool-side or over light hors d’oeuvres, salads and simple pastas
Fresh fruit aromas of pears, white peach and citrus, well balanced with a zesty acidity
11.5% ABV
$11.99 per 4 pack
SIZE: 250mL

9. Stella can launch Marketing Support
Adventurous blog post introducing Stella’s can
Updated branded website
Updated product page
Recipes
Branded POS
materials
Digital
advertising
Travel themed Sweepstakes
to encourage engagement with consumers
PR Coverage
Announcing Launch to Key thought leaders and influencers in the industry
Social media
In-Store Promotions for regional retail push

10. NEW
CAN!

11. Canned wine landscape – white varietals
MASS MARKET
LEADERS
INTERNATIONAL
COMPETITORS
DOMESTIC
COMPETITORS
INFINITE
MONKEY
$15.99
Per Liter
(250mL 4pack)
CALIFORNIA/
COLORADO
$6.99
Per Liter
(250mL 4pack)
CALIFORNIA
BAREFOOT
$6.99
Per Liter
(250mL 4pack)
CALIFORNIA
FLIPFLOP
$12.99
Per Liter
(250mL 4pack)
ITALY
LILA
$11.99
Per Liter
(250mL 4pack)
ITALY
STELLA
$17.99
Per Liter
(250mL 4pack)
ITALY
SEVEN DAUGHTERS
$5.99
Per Can
(375mL)
OREGON
UNDERWOOD
$19.99
Per Liter (250mL 4pack)
CALIFORNIA
SOPHIA

12. Timing, Pricing & dimensions
Item Number DI
$28.79 IM
$38.79
Avg. Retail Price
$11.99
CAN
WxH (mm)
53 x 135
Weight with wine (grs)
268
CARRIER
LxWxH (mm)
108 x 107 x 136
Cans/Carrier 4
1,106
Carrier UPC
TRAY
330 x 220 x 140
Cans/Tray 24
Carriers/Tray 6
6,750
Tray UPC
LAYER
1000 x 1200 x 140
Trays/Layer 15
Carriers/Layer 90
Cans/Layer
360
Weight with wine (kgs)
101.25
PALLET
1000 x 1200 x 1600
Layers/Pallet 11
Cans/Pallet
3960
Carriers/Pallet
990
Trays/Pallet
165
1,114
AVAILABLE IN PINEBROOK JULY 2017
* Distributor Orders Available by the layer (15 trays/layer)