1. Viewing Trends Overview
June 2017
Viewing Trends Overview

2. Total Viewing June 2017
Irish adults aged 15+ watched TV for an average of 3 hours and 1 minute each day in June 2017
90% (2hrs 42mins) of this viewing was live with the other 10% (18 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
June 2017
25-44 yr olds watched 2 hours 24 min of TV every day in June 2017
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
June 2017 V’s June 2016
Live
Time-Shift
PVR Ownership
Jul %
Jan %
PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and 15-24yrs
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
June 2017
TAM Ireland commercial channels reached 86% of housekeepers, 82% of housekeepers with kids, 79% of ABC1 adults and 77% of yr olds each week in June
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts June 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers June 2017
Based on 30” sec 000s, Individuals 4+ 1
Sky 2
Procter & Gamble Ireland 3
Diageo 4
Vodafone Ireland 5
Reckitt Benckiser 6
Virgin Media 7
Eir 8
Loreal 9
McDonalds 10
Toyota Ireland
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National