3. Study Overview

4. Technology changes in society

5. Medium most essential

6. Medium used first in event of a major news story

7. Medium used first to learn about new music

9. Monthly Online Radio Listening

10. Monthly Online Radio Listening (Age)

11. Weekly Online Radio Listening

12. Weekly Online Radio Listening (Age)

13. Average time ‘Weekly Online Radio Listeners’ spend listening to Online Radio

14. Devices used to listen to Online Radio

15. Online Radio Listening in Car

16. Online Radio Listening in Car

18. When thinking about Internet-only audio, what is the FIRST word that comes to mind?

19. Audio Brand Awareness

20. Audio Brand Usage

21. Listened in the last month to…

22. Listened in the last month to…

23. Listened in the last month to… (Age)

24. Listened in the last week to…

25. Listened in the last week to…

26. Listened in the last week to… (Age)

27. Audio Brand used most often

28. Audio Brand used most often (Age 12-24)

29. YouTube Usage

30. YouTube Usage

32. Importance of keeping up-to-date with music

33. Sources used for keeping up-to-date with music

34. Sources used for keeping up-to-date with music (Age 12-24)

35. Sources used for keeping up-to-date with music

36. Source used most for keeping up-to-date with music

37. Source used most for keeping up-to-date with music (Age 12-24)

38. Source used most for keeping up-to-date with music

40. Podcast Listening

41. Devices used most often to listen to podcasts

42. Monthly Podcast Listening

43. Weekly Podcast Listening

44. Podcast Listening: (Education)

45. Podcast Listening: (Income)

46. Number of Podcasts listened to in last week

47. “Serial” Podcast

49. Smartphone Ownership

50. Smartphone Ownership (Age)

51. Smartphone Apps

52. Smartphone Data Plan Consideration

53. Smartphone Data Plan Consideration

54. Shazam and SoundHound

55. Tablet Ownership

56. Internet-connected TV Ownership

58. Audio sources used in primary car

59. Audio sources used in primary car

60. Audio sources used at least ‘most of the times’ in primary car

61. Audio sources used at least ‘most of the times’ in primary car

62. In-Dash Information and Entertainment Systems

63. In-Dash Information and Entertainment Systems

65. Currently use any social media

66. Social Media Awareness

67. Social Media Usage

68. Social Media Usage

69. Social Media Usage (Age 12-24)

70. Usage of Social Media “Several Times per Day”

71. Social Media site used most often

72. Social Media site used most often (Age 12-24)

74. Observations

75. Observations

76. Observations

77. Observations