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Forest and Trees: Data and Insight in the Data Boom
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University of Bologna 14th C.
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Harvard Business Review calls data science “the sexiest job in the 21st century”
HBR, October 2012
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Data...sexy?
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Wal Mart and Big Data* When a hurricane’s coming, people buy Pop Tarts! Why? Who knows? So, Wal Mart moves Pop Tarts to the front of the store *From: Big Data, by Viktor Mayer Schonberger and Kenneth Cukier
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DATA TREND ONE: BODY TRACKING eg fitbit.com/ca/surge
FITBIT SURGE
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23% Five year average annual growth rate for all wearable devices, IDC report, Sept 2015
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Ginger.io
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DATA TREND TWO: TRACKING EXPERIENCE
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By 2021, Facebook “will be definitely mobile; it will probably be all video”
-In Quartz, June 14, 2016 Nicola Mendelsohn, Head of FB Europe, Africa, Middle East
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DATA TREND THREE: BOTTOM-UP, LOCATION-BASED
“The value of proprietary map data is approaching zero. In large part, that’s because of free sources like [Open Street Map]” -Laura Bliss “Who Owns the Digital Map of the World” - City Lab, June 25, 2015 DATA TREND THREE: BOTTOM-UP, LOCATION-BASED
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Imago Mundi, Babylon, 500 BCE (public domain)
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OpenStreetMap.org
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DATA TREND FOUR: Constant Capture
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Next Generation Wearables getnarrative.com
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Proteus Digital Health (proteus.com)
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Google Location History
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Unintended Trails of Digital Exhaust
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“Tea. Earl Grey. Hot” -Jean-Luc Picard
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“Almost 30 Billion Internet of Things Devices in 2020”
“Nine New Predictions and Market Assessments for the Internet of Things” Forbes, July 30th 2015 DATA TREND FIVE: INTERNET OF THINGS
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DATA TREND SIX: A.I. AND BIG DATA
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This is wonderful. This is terrifying. This is powerful.
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Self-tracking as social phenomenon
Mobile technologies like phones, tablets, e-readers, smart watches, smart pills, etc to capture that data, share it, and give us constant access to it Ubiquity of maps that tie data to actual physical locations Smart objects and internet connected sensors that communicate awareness of their environment Ability to search all that data through text, image, and audio
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Digital/Physical Feedback Loops (Google Live Traffic)
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Revolutionary Nature of Cell Phones
Even “feature” (as opposed to smart) phones have location data Smart phone rates taking off, especially in Brazil, India, and China, but also in surprising markets Smart phone adoption taking off in the last 3-5 years in markets like Kenya, Burma (Myanmar)
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Syriatracker.crowdmap.com Ushahidi.com
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When is “good enough” Good Enough?
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TYRANNY OF ALGORITHMS!
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BIAS IN THE DATA
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Gigapixel.com
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Opportunities for Education in the Data Boom
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Statistical Literacy Data Braided Through Other Programs Transparency, Partnerships, Smart Design
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https://arrayofthings.github.io/
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Contact @nora3000 norayoung.ca
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