1. SQL Server 2016 editions
Find the right solution for your business

2. Disclaimer
9/18/2018
This content was developed prior to the product or service’ release and as such, we cannot guarantee that all details included herein will be exactly as what is found in the shipping product. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. The information represents the product or service at the time this document was shared and should be used for planning purposes only. Information subject to change at any time without prior notice..
Information is this deck at this level of detail is NDA and/or MS Confidential until the release of SQL Server 2016.
All capabilities, features and edition split is subject to change and subject to NDA.
© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. System Center Marketing
9/18/2018
SQL Server 2016: Everything built-in
Industry leader in
Mission Critical OLTP
built-in
Most secure database
built-in
Highest performing data warehouse
built-in
End-to-end mobile BI on any device
built-in
In-database Advanced Analytics
built-in
Industry leader
6 years in a row
least vulnerable
SQL Server
Oracle
MySQL2
SAP HANA
#1 performance
TPC-H
Oracle is #5 #2
SQL Server #1 #3
A fraction of the cost
Microsoft
Tableau
Oracle
$120
$480
$2,230
Self-service BI per user
R + in-memory
at massive scale
That this slide is a reminder of the SS2016 value prop and for the full talk track point to the link for the 2-slide mini pitch in Infopedia. 
We have mapped our editions by feature to support these core value prop and facilitate customer discussions on the release.
________________________________________________________
Please ensure the NIST disclaimer of 5/4/2015 is always on the slide when showing Most Secure database along with the least vulnerable chart. Should we in the future not be least vulnerable then we need to updated Most Secure Database to Unparalleled Security.
In-memory across all workloads
Consistent experience from on-premises to cloud
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
National Institute of Standards and Technology Comprehensive Vulnerability Database update 5/4/2015
Subject to NDA
TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. SQL Server SKU strategy principles
Core considerations in design:
Sustain the sales momentum with clear differentiation in value prop for SQL Server 2016 Enterprise Edition
Motivate customers to upgrade to achieve their business goals
Get new apps to use SQL Server to take advantage of SQL Server 2016 capabilities and features
Delight developers and ISVs with features and functionality
(MS Confidential, Not for use with customers)
We have been talking about SQL Server 2016 with customers under NDA since Fall 2014 and customers have been eager to learn about how these capabilities have been packaged and landed within our editions frame. We have designed the packaging for SQL Server 2016 to optimize for the changing dynamics in the data landscape and the opportunity to continue to drive revenue and take share. Our SKU strategy was designed balance these four core principles:
Sustain sales momentum for SQL Server Enterprise edition: As we continue to drive our Premium business and have invested in new innovations, we have aligned the capabilities needed for mission-critical, high performance apps to Enterprise edition.
Motivate customers to upgrade to secure future revenues: With SQL Server 2005 end of support on the near-term horizon and SQL Server 2008 and 2008 R2 already in extended support, we have built features across editions which would support a strong upgrade value prop to eager customers to modernize with our latest release.
Get new apps to use SQL Server + Regain favor with developers & ISVs: The last two principles go hand in hand as new applications are being driven through developers and ISVs. We want to package capabilities in the SKUs in a way that motivates ISVs and enables developers to take advantages of these capabilities to gain adoption across our customer base.
Microsoft Confidential

5. Licensing changes in 2016 More built-in to what you are already buying
SQL Server 2014
SQL Server 2016
Enterprise
Mission critical apps, large-scale data warehousing
Business Intelligence
Premium corporate and self-service BI
Standard
Basic database, reporting and analytics
Express
Easy to get started—free to use
Enterprise
Mission critical apps, enterprise-scale data warehousing, end-to-end mobile BI and advanced analytics
Standard
Basic database with disk-based performance and reporting & analytics
With SQL Server 2014, we had four main editions: Enterprise, Business Intelligence, Standard and Express. With SQL Server 2016, we will retire the Business Intelligence edition and consolidate to three main editions. Business Intelligence was created with the SQL Server 2012 release as a way for customers only using Enterprise edition for enterprise BI to continue to take advantage of these capabilities at the EE server price point with the shift of Enterprise edition to only core-based pricing. Uptake on this SKU has been relatively small as most customers have chosen to standard their platform on EE or Standard. ISVs also have wanted to keep their SKU support simple and have not widely adopted this SKU.
For customers who have purchased BI edition to date, there will be transition plans to support access to the right capability set.
For field, more details in the Appendix on the BI server transition. Sellers should follow-up with their LS on specific edition paths. We should NOT disclose any transition paths unless the customer owns BI edition today. 
Express
Easy to get started—free to use
Subject to NDA

6. SQL Server 2016 Editions Enterprise Standard 9/18/2018 Express
MISSION CRITICAL IN-MEMORY PERFORMANCE, SECURITY AND HIGH AVAILABILITY
Enhanced in-memory performance for all workloads
Most secure database with Always Encrypted
PB scale data warehousing
End-to-end mobile BI with rich visualizations on all major platforms
Advanced analytics built-in at scale with R plus in-memory
Enhanced hybrid scenarios including Stretch Database, HA, DR and backup
Express
NON-BUSINESS CRITICAL DATABASES WITH MODERATE PERFORMANCE
Basic security and availability
Basic reporting
Basic analytics
Hybrid scenarios: Stretch Database, backup
SMALL-SCALE DATABASES
Development and management tools
Easy backup and restore to Microsoft Azure
This is a simplified 1-slide version for customers to show the all-up positioning of these three main SKUs.
Enterprise: Comprehensive, high-end capabilities for demanding database and business intelligence requirements.
Standard: Core data management and business intelligence capabilities for non-critical workloads with minimal IT resources.
Express: Easy to get started, free to use for redistribution and embedding.
Now we’ll look at features in detail with a focus on Standard and Enterprise only.
Note: Text in blue indicates new feature for 2016
Subject to NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. System Center Marketing
9/18/2018
SQL Server 2016 editions – what’s new
OLTP Performance
Security
Data Warehousing
Business Intelligence
Advanced Analytics
Hybrid Cloud
OS max cores and memory
Enhanced in-memory OLTP performance
Operational analytics
Enhanced AlwaysOn with no domain join (WS 2016)
QueryStore
Temporal
Always Encrypted
Row-level security
Dynamic data masking
Enhanced separation of duties
Enhanced SQL Server auditing
Transparent data encryption
Enhanced in-memory ColumnStore
PolyBase in scale-out configuration (head and compute nodes)
Deployment rights for APS
Distributed query processing
Support for JSON
End-to-end mobile BI on all major platforms
Enhanced direct query
In-memory analytics
Advanced data mining
Advanced tabular
Web portal experience (all reports in 1 place)
Modernized reports
Pin report to Power BI
Enhanced multi- dimensional models
In database Advanced Analytics
R integration with massive parallel processing for performance and scale
Works with in-memory technology
Run in database or standalone
Connectivity to R Open
Stretch Database
Enhanced backup to Azure
Enhanced HA and DR with Azure – ease of use, no domain join (WS2016)
SSIS integration with Azure Data Factory and Azure SQL Data Warehouse
Enterprise
As we discussed earlier, this is a single slide which shows how capabilities have been packaged across Enterprise and Standard editions. The capabilities are aligned across the six pillars from the mini-pitch including one column for Hybrid Cloud. In the Appendix are single slides with only Enterprise or Standard edition in case you have already identified the edition or want to have an upsell dialogue in two steps.
For OLTP Performance, the heroes we have discussed for enhanced In-Memory OLTP and Operational Analytics are both part of Enterprise edition. This is consistent with our approach of our in-memory technologies in Enterprise edition as this is the Enterprise you need for high scale and fast performance. For AlwaysOn, our robust integrated HA solution continues to be in Enterprise. With SQL Server 2016, we have introduced a Basic Availability solution to replace Database mirroring with single database failover to a single, synchronous and non-readable secondary. This is to create a transition/upgrade path for customers who were using Database mirroring and were reluctant to upgrade without a clear transition path in the future which did not require full Enterprise licensing.
For Security, we have continued to include our encryption capabilities as the heroes in Enterprise edition with TDE and our new Always Encrypted in Enterprise. Thus, Enterprise is for customer which need the most robust security capabilities. We have introduce Data Masking and Row-level Security to Standard edition to provide a more robust security in solution to provide competitor differentiators. Row-level security is also a programmability feature and we want to support programmability across the editions to support the needs of developers and ISVs.
For Data Warehousing, Enterprise continues to be the hero offering for this workload with all the features you need including columnstore, partitioning and distributed query process in Enterprise. For those who want a packaged HW-SW solution for data warehouse, with Enterprise edition you also have deployment rights for the Analytics Platform System, our data warehouse appliance. For those who want to query across all of their data, we have a blended solution across edition with PolyBase. PolyBase solutions require a single head-node with Enterprise and then the ability to scale-out with Standard edition across each of the compute node. This is similar to the approach we have taken with SQL Audit which requires a single EE license, but you can audit all your Standard editions. JSON support is in all editions as another programmability features for ISVs and developers to build applications using JSON.
For Business Intelligence, Mobile BI, enhanced direct query and in-memory analytics are all part of Enterprise edition. With SQL Server 2016, we have introduced a new approach for Tabular models. To enable broader adoption of Tabular and enable this to become the new standard for our business intelligence solutions, you will be able to build and run low scale tabular models in Standard (limited to 16G per instance). To run models at high-scale with high-performance on more meaty data volumes, you will need Enterprise edition.
For Advanced Analytics, we are excited as this is a completely new workload introduced as part of SQL Server In-database analytics, R integration at high-scale and the ability to use R with Operational Analytics are all part of Enterprise edition. With SQL Server 2016, we have introduced a new approach for Tabular models. To enable broad adoption of Advanced Analytics, you will be able to build and run low scale predictive models in Standard. To run models at high-scale with high-performance on more meaty data volumes, you will need Enterprise edition.
For Hybrid Cloud, the new hero capability in SQL Server 2016 is Stretch Database. Stretch Database with be supported by a new cloud service, SQL Server Stretch Database service in Azure. The hooks to use Stretch Database will be in both Standard and Enterprise, but the initial scale of the service is optimized for operational tables at 1-5 TB in size. Thus, this is most appropriate for Enterprise customers with large operational tables that otherwise would archive data or leverage SAN solutions. This become a more cost effective model leveraging the scale and cost efficiencies of Azure and allows the data to be online for querying historical operational data. Many customers will also want to use Stretch Database with Always Encrypted for the most secure way of stretching to the cloud and this combination is only in Enterprise edition.
We are excited about the tremendous value being offered to our customers across these core areas, both for enterprise and mission critical solutions with Enterprise edition and breadth value for ISVs and breadth applications in Standard. In the core deck and the Appendix, we provide supporting slides to help detail out the core scenarios and the value props across Enterprise and Standard.
Disk-based OLTP
24 cores max and 128 GB max memory
2-node single database failover (non- readable secondary)
Temporal
Row-level security
Dynamic data masking
Basic auditing
Separation of duties
PolyBase (compute node only)
Support for JSON
PolyBase (compute node only)
Support for JSON
Basic tabular (16GB memory per instance)
Modernized reports
Pin report to Power BI
Enhanced multi- dimensional models
Single-threaded for RRE
Connectivity to R Open
Stretch Database
Backup to Azure
Standard
Enterprise includes all Standard features.
Subject to NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Dramatically simplify HA & DR The 9s you need for mission critical workloads
MISSION CRITICAL HA + hybrid DR
Multiple node failover clustering (3 synchronous, up to 8 replicas)
Multiple database failover as a group
Fully readable secondaries for backup or reporting operations
No domain join required with WS 2016
Enterprise
Enterprise Edition Availability with Enhanced AlwaysOn
Cost effective to run backups and scale BI reporting
NEW 
Hybrid DR with Azure
Azure VMs
Asynchronous replicas
High availability
Primary
Synchronous replicas
BASIC HA
Two node failover (1 active, 1 passive)
Single database failover to non-readable secondary
Database snapshots for reporting
No domain join required with WS 2016
Standard
Standard Edition High Availability
NEW 
Core capabilities for high availability across Enterprise and Standard with Always On as the hero capability.
Standard capabilities to be named as Basic availability and AlwaysOn naming reserved for Enterprise.
High availability
Non-readable synchronous replica
Primary
Subject to NDA
Enterprise includes all Standard features.

9. Tabular models Easily build the model you need—get insights faster
Direct access without moving data
OS max memory capacity per instance to support larger models
Faster performance through parallel processing of partitions
Reduced complexity with perspectives
Real-time access without moving data with Direct Query storage mode
Enterprise
APS
Power BI Desktop
DAX Query
16 GB memory capacity per instance
Hierarchies and KPIs
Translations
DAX calculations, queries and MDX queries
Row-level security
In-memory storage mode
Standard
Core capabilities for Tabular Models across Enterprise and Standard with running at high-scale with fast performance as the hero capability.
MDX Query
SQL Server
Microsoft Excel
Subject to NDA
Enterprise includes all Standard features.

10. R built-in to SQL Server
Advanced Analytics
Bring Advanced Analytics to your data
R built-in to your T-SQL
Enhanced R APIs with full parallelism and no memory limits for scale/performance
Built-in In-memory Advanced Analytics
Advanced tabular model
Direct query
Advanced data mining
SSDT in Visual Studio
Enterprise
R built-in to SQL Server
End-to-end mobile BI
Advanced Analytics
High-performance DW
Mission critical OLTP
Core capabilities for Advanced Analytics across Enterprise and Standard with in-database analytics as the hero capability.
Connectivity to Microsoft “R” Open
R APIs with serial execution and memory limitations (2 cores & memory of the host machine)
Standard
Subject to NDA
Enterprise includes all Standard features.

11. Pricing & Licensing Summary
9/18/2018
Pricing & Licensing Summary
SQL Server 2014
SQL Server 2016
Net Change
Pricing and Licensing
Pricing
Standard Per-Core and Server + CAL
Enterprise Per-Core
None (Price per core/server/CAL and pricing models are unchanged)
Licensing
Primary License with active SA grants secondary running “Warm” instance
License Mobility for SA overrides 90 day reassignment rule.
License Mobility for SA overrides 90 day reassignment rule..
SQL PDW licensed through PDW software SKU
SQL PDW software SKU discontinued
PDW licensed through SQL EE Per Core
Introduction of Failover Servers benefit for cloud deployments using license mobility
Introduction of Failover Servers benefit for cloud deployments (introduced in Dec. 2015).
SQL BI
Migration
SQL BI Server offered for Server + CAL deployments
SQL BI Server is no longer offered
Transition paths in place for customers who purchased BI edition with SA
There are no price change or major licensing changes with SS2016 and this is purely as a recap of current licensing. 
Note: There is a version of this slide with details on the Standard limits increase and BI transition path.
Subject to NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Appendix

13. SQL Server 2016 features by edition – Subject to NDA
Standard
Enterprise
Maximum number of cores
New
24 cores
Unlimited
Maximum memory utilized per instance
128 GB
OS Max
Maximum size
524 PB
Basic OLTP 
Basic high availability (2-node single database failover, non-readable secondary)
Manageability (Management Studio, Policy-Based Management)
Enterprise data management (Master Data Services, Data Quality Services)
Advanced OLTP (In-memory OLTP, Operational analytics)
Advanced HA (Always On - multi-node, multi-db failover, readable secondaries)
Basic security (Row-level security, data masking, basic auditing, separation of duties)
Advanced security (Transparent Data Encryption, Always Encrypted)
Advanced data integration (Fuzzy grouping and look ups, change data capture)
Data warehousing (In-Memory ColumnStore, Partitioning)
Programmability & Developer Tools (T-SQL, CLR, Data Types, FileTable, JSON)
Basic data integration (SSIS, built-in connectors)
Basic reporting & analytics
Basic Corporate Business Intelligence (Multi-dimensional models, Basic tabular model)
Mobile BI (Datazen)
Advanced Corporate Business Intelligence (Advanced tabular model, Direct query, in-memory analytics, advanced data mining)
Basic “R” integration (Connectivity to R Open, Limited parallelism for RRE)
Advanced “R” integration (Full parallelism for RRE)
Stretch Database
OLTP Performance
Security
Data Warehousing
Business Intelligence
General approach is to scale features down from EE to SE with throttles such that features are programmable in SE but EE is required for scale and performance:
Tabular Models in SE with 16GB memory cap per instance
In-memory OLTP in SE with 64MB memory restriction at the instance level
In-DB-Analytics allow developers to execute RRE-functions outside EE with close-to-RRO limitations (perf & dataset size)
Security, encryption story is fractured: TDE moves from EE to SE; Always Encrypted is EE
Advanced Analytics
Hybrid Cloud

14. Pricing & Licensing with details for Standard & BI
9/18/2018
Pricing & Licensing with details for Standard & BI
SQL Server 2014
SQL Server 2016
Net Change
Pricing and Licensing
Pricing
Standard Per-Core and Server + CAL
Enterprise Per-Core
None (Price per core/server/CAL and pricing models are unchanged)
Licensing
Primary License with active SA grants secondary running “Warm” instance
License Mobility for SA overrides 90 day reassignment rule
Standard edition licensed for 16 cores.
License Mobility for SA overrides 90 day reassignment rule.
Standard edition licensed for 24 cores.
Change in Standard edition which is licensed for up to 24 cores (from 16).
SQL PDW licensed through PDW software SKU
SQL PDW software SKU discontinued
PDW licensed through SQL EE Per Core
Introduction of Failover Servers benefit for cloud deployments using license mobility
Introduction of Failover Servers benefit for cloud deployments (introduced in Dec. 2015).
SQL BI
Migration
SQL BI Server offered for Server + CAL deployments
SQL BI Server is no longer offered
Customers with active SA at SQL GA will be migrated to SQL EE Server + CAL at SA renewal
EA customers get a single true up, capped at 25% of BI server license count
(USE THIS VERSION FOR CUSTOMERS WITH ACTIVE SA ON BI EDITION)
There are no price change or major licensing changes with SS2016 and this is purely as a recap of current licensing. 
This version details the transition path for BI customers and highlight the increase in Standard to 24 cores.
Subject to NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. SQL 2016 BI Server License Grant
Server & Tools Business
9/18/2018
SQL 2016 BI Server License Grant
With the introduction of SQL Server 2016, BI Server will no longer be offered
BI Server customers with active Software Assurance transition to SQL EE Server (Server + CAL)
Grant preserves the customer investment in a Server + CAL model while providing advanced BI
No cost increase to the customer; BI Server was priced the same as EE Server
How the license grant will work:
At post SQL 2016 GA SA renewal, customer may renew BI Server SA into SQL Server EE SA
Servers on the customer agreement at the time of announce (and that will have SA coverage at SQL GA) are eligible for the grant
Grant is 1 BI Server SA to 1 SQL EE Server SA (1 to 1)
EA customers will eligible for a single true up, with a cap of 25% additional of their BI Server estate
EA Example Scenario:
Grant Announcement
Slide that details BI license transition path for those customers to which it applies.
SQL 2016 GA
1st True Up
Customer has 4 BI Servers covered under their EA
Customer can renew SA into 5 EE Servers
4 original BI Servers
1 EE Server True Up (25% of the BI estate)
Customer has active SA
Microsoft confidential
Subject to NDA
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Most secure database Layers of protection
UNPARALLELED SECURITY
Always Encrypted
Row-level security
Dynamic data masking
Separation of duties
Transparent Data Encryption
Contained database authentication
Full SQL Server auditing
Enterprise
Least vulnerable 6 years
in a row & most utilized
Core capabilities for Security across Enterprise and Standard with Always Encrypted as the hero capability.
NEW SECURITY FEATURES
Row-level security
Dynamic data masking
Separation of duties
Basic auditing
Standard
National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015
Subject to NDA
Enterprise includes all Standard features.

17. Data warehousing #1 price/performance
On-premises, cloud, or hybrid
Enhanced in-memory ColumnStore
Deployment rights for APS
Distributed query processing
Enhanced In-memory ColumnStore for DW
PolyBase head nodes for simple T-SQL to query structured and unstructured data
PolyBase in scale-out configuration (head and compute nodes)
Enhanced database caching
Up to 15,000 partitions
Enterprise
SMP
SQL Server +
Analytics Platform System
MPP
SQL Server
Data marts
Petabyte- scale +
SQL Server in Azure VM
Azure SQL Data Warehouse
SMP
MPP
Petabyte- scale
Data marts
Core capabilities for Data Warehousing across Enterprise and Standard with ColumnStore and PolyBase as the hero capabilities and highlighting our end to end portfolio.
PolyBase compute nodes
Support for JSON
Standard
Consistent experience from on-premises to cloud
Subject to NDA
Enterprise includes all Standard features.

18. SQL Server Reporting Services Reporting for all devices and formats
Tabular models
NEW 
Enterprise
Create mobile reports using the SQL Server Mobile Report Publisher
Consume with Power BI mobile apps
Export to Excel, PDF, Word, PDF and PPT
Modern paginated reports
Report Server
Report Designer
SQL Server Reporting Services Web Portal
Role-based security
SharePoint integration
Standard
Core capabilities for Reporting Service across Enterprise and Standard with Mobile BI as the hero capability.
Subject to NDA
Enterprise includes all Standard features.

19. Introducing SQL Server 2016 R Services Enterprise-scale data science—built-in
Enterprise speed & performance
Near-DB analytics
Parallel threading & processing
Model on-premises, store in cloud—or vice versa
Hybrid memory & disk scalability
Not bound by memory-enabling limits of larger datasets
Included in SQL Server 2016
Reuse and optimize existing R code
Eliminate data movement across machines
Write once, deploy anywhere
Simplicity & agility
Scalability & choice
Cost effectiveness
Enterprise
Slide objective
Introduce the three value proposition pillars of SQL Server 2016 R Services.
Talking points
SQL Server 2016 R Services brings the perfect mix of fast querying and In-Memory OLTP optimization from SQL Server 2016, as well as data exploration, predictive modeling, scoring, and visualization from the R Services family of products.
[CLICK]
It delivers unprecedented enterprise speed and performance for advanced analytics, thanks to near-database analytics and parallel threading and processing.
It also delivers scalability and choice not seen before from a stable, commercial platform for advanced analytics. Its on-premises, cloud, and hybrid benefits, as well as its limits with large datasets, are unmatched.
Finally, there is no additional cost because the offering is included in SQL Server In addition, the ability to reuse existing R code and eliminate data movement across machines provides significant value.
Subject to NDA

20. Stretch Database For cost effective hybrid data warehousing
Stretch DB with Always Encrypted
Partitioning for efficient data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn replicas
Resource Governor enhancements
Enterprise
Stretch Database with Always Encrypted
Microsoft Azure
Denny Usher
ox7ff654ae6d
3/18/2005
Stretch DB
Backup of previous versions of SQL Server to Azure
Cloud back-up encryption support
Larger SQL Server VMs and memory sizes on Azure
SQL Server Data Tools
Import/export with Azure SQL DB
Express Route support
Standard
Core capabilities for Hybrid Cloud across Enterprise and Standard with Stretch as the hero capability.
Order history
Name
SSN
Date
Philip Wenger
cm61ba906fd
2/28/2005
Denny Usher
ox7ff654ae6d
3/18/2005
Alicia Hodge
i2y36cg776rg
4/10/2005
Alta Levy
nx290pldo90l
4/27/2005
Order history
Name
SSN
Date
Philip Wenger
cm61ba906fd
2/28/2005
Denny Usher
ox7ff654ae6d
3/18/2005
Alicia Hodge
i2y36cg776rg
4/10/2005
Alta Levy
nx290pldo90l
4/27/2005
Dionne Hardin
ypo85ba616rj
5/12/2005
Kristy Flowers
bns51ra806fd
5/22/2005
Sara Wiley
mci12hh906fj
6/07/2005
Whitney Lang
utb76b916gi
6/18/2014
Lorenzo Olds
px61hi9306fj
7/1/2014
Sophie Cook
ol43bi506gd
7/12/2014
Aida Durham
tx83hal916fi
7/29/2014
Jaclyn Wade
nb95re926gi
8/10/2014
Adrienne Battle
vc61ira536fe
8/23/2014
Customer data
Product data
Order History
Stretch to cloud
Query 
SQL Server
App
Subject to NDA
Enterprise includes all Standard features.

21. System Center Marketing
9/18/2018
SQL Server 2016 Enterprise
OLTP Performance
Security
Data Warehousing
Business Intelligence
Advanced Analytics
Hybrid Cloud
OS max cores and memory
Enhanced in-memory OLTP performance
Operational analytics
Enhanced AlwaysOn with no domain join (WS 2016)
QueryStore
Temporal
Always Encrypted
Row-level security
Dynamic data masking
Enhanced separation of duties
Enhanced SQL Server auditing
Transparent data encryption
Enhanced in-memory ColumnStore
PolyBase in scale-out configuration (head and compute nodes)
Deployment rights for APS
Distributed query processing
Support for JSON
End-to-end mobile BI on all major platforms
Enhanced direct query
In-memory analytics
Advanced data mining
Advanced tabular
Web portal experience (all reports in 1 place)
Modernized reports
Pin report to Power BI
Enhanced multi- dimensional models
In database Advanced Analytics
R integration with massive parallel processing for performance and scale
Works with in-memory technology
Run in database or standalone
Connectivity to R Open
Stretch Database
Enhanced backup to Azure
Enhanced HA and DR with Azure – ease of use, no domain join (WS2016)
SSIS integration with Azure Data Factory and Azure SQL Data Warehouse
Slides features only the core new capabilities in Enterprise (when a comparison with Standard is not needed).
Enterprise
Enterprise includes all Standard features.
Subject to NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. System Center Marketing
9/18/2018
SQL Server 2016 Standard
OLTP Performance
Security
Data Warehousing
Business Intelligence
Advanced Analytics
Hybrid Cloud
Standard
Disk-based OLTP
24 cores max and 128 GB max memory
2-node single database failover (non- readable secondary)
Temporal
Row-level security
Dynamic data masking
Basic auditing
Separation of duties
PolyBase (compute node only)
Support for JSON
Basic tabular (16GB memory per instance)
Modernized reports
Pin report to Power BI
Enhanced multi- dimensional models
Single-threaded for RRE
Connectivity to R Open
Stretch Database
Backup to Azure
Slides features only the core new capabilities in Standard (when a comparison with Enterprise is not needed).
Subject to NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. System Center Marketing
9/18/2018
What’s new in SQL Server 2016 since 2014
OLTP Performance
Security
Data Warehousing
Business Intelligence
Advanced Analytics
Hybrid Cloud
Real-time operational analytics with in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with Windows Server 2016, with 12TB memory and Windows Server max cores
Multiple node failover clustering (3 synchronous, up to 8 replicas)
SQL Server Development Tools in Visual Studio
Query Store
Temporal support
Transparent Data Encryption
Always Encrypted
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore for DW
PolyBase for simple T-SQL to query structured and unstructured data
Enhanced database caching
Up to 15,000 partitions
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
JSON support
Enhanced DQS
Enhanced MDS
Enhanced Reporting Services
Temporal tables
In-memory analytics
Advanced data mining
Access to reports online or offline
Create mobile reports using the SQL Server Mobile Report Publisher
Consume with Power BI mobile apps
R built-in to your T-SQL
RRE APIs with full parallelism and no memory limits for scale/performance
Built-in In-memory Advanced Analytics
Advanced tabular model
Direct query
Advanced data mining
Stretch database
Partitioning for efficient data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn replicas
Complete inventory of features since 2008 R2 by pillar for customers upgrading from SQL Server 2014 (heroes features on earlier slides).
Subject to NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. System Center Marketing
9/18/2018
What’s new in SQL Server 2016 since 2012
OLTP Performance
Security
Data Warehousing
Business Intelligence
Advanced Analytics
Hybrid Cloud
Real-time operational analytics with in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with Windows Server 2016, with 12TB memory and Windows Server max cores
Enhanced AlwaysOn, with 8 secondaries and Replica Wizard
Multiple node failover clustering (3 synchronous, up to 8 replicas)
In memory OLTP
Buffer Pool Extension to SSDs
Enhanced query processing
Resource Governor adds IO governance
SysPrep as cluster level
Predictable performance with tiering of compute, network and story with Windows Server 2012 R2
Delayed Durability
Clustered Shared Volume support, VHDX support (Windows Server R2)
Manage on-premises and cloud apps (System Center 2012 R2)
Query optimization enhancements
Query Store
Temporal support
Transparent Data Encryption
Always Encrypted
Enhanced separation of duties
CC certification at High Assurance Level for 2014
Backup encryption support
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore for DW
PolyBase for simple T-SQL to query structured and unstructured data
Enhanced database caching
Up to 15,000 partitions
Analytics Platform System
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
Enhanced multidimensional models
JSON support
Enhanced DQS
Enhanced MDS
Enhanced Reporting Services
Temporal tables
In-memory analytics
Advanced data mining
Create mobile reports using the SQL Server Mobile Report Publisher
Consume with Power BI mobile apps on all major platforms
Azure HDInsight Service
Pin report items to Power BI
Power Map for Excel
Mobile BI interfaces for Power BI
R built-in to your T-SQL
RRE APIs with full parallelism and no memory limits for scale/performance
Built-in In-memory Advanced Analytics
Advanced tabular model
Direct query
Advanced data mining
Stretch database
Partitioning for efficient data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn replicas
Simplified backup to Azure
Support for backup of previous versions of SQL Server to Azure
Cloud back-up encryption support
Simplified cloud Disaster Recovery with AlwaysOn replicas in Azure VMs
New Azure Deployment UI for SQL Server
Larger SQL Server VMs and memory sizes available in Azure
Complete inventory of features since 2008 R2 by pillar for customers upgrading from SQL Server 2012.
Subject to NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. System Center Marketing
9/18/2018
What’s new in SQL Server 2016 since 2008 R2
OLTP Performance
Security
Business Intelligence
Hybrid Cloud
Real-time operational analytics with in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with Windows Server 2016, with 12TB memory and Windows Server 2016 max cores
Enhanced AlwaysOn, with 8 secondaries and Replica Wizard
Multiple node failover clustering (3 synchronous, up to 8 replicas)
In memory OLTP
Buffer Pool Extension to SSDs
Enhanced query processing
Resource Governor adds IO governance
SysPrep as cluster level
Predictable performance with tiering of compute, network and story with Windows Server 2012 R2
Delayed Durability
Clustered Shared Volume support, VHDX support (Windows Server 2012 R2)
Manage on-premises and cloud apps (System Center 2012 R2)
Query optimization enhancements
Recovery Advisor
Windows Server Core
Live Migration
Online operations enhancements
Query Store
Temporal support
SQL Server Data Tools
Local DB runtime (Express)
Data-tier application component project template
Data-Tier Application Framework (DAC Fx)
Interoperability support (ADO.NET, ODBC, JDBC, PDO, ADO APIs and .NET C/C++, Java, Linux and PHP platforms)
Enhanced support for ANSI SQL standards
Transact-SQL Static Code Analysis tools
Transact-SQL code snippets
Intellisense
FileTable build on FILESTREAM
Remote Blob Storage with SharePoint 2010
Statistical Semantic Search
Spatial features, include Full Globe and arcs
Large user-defined data types
Distributed Replay
Contained Database Authentication
System Center Management Pack for SQL Server 2012
Windows PowerShell 2.0 support
Multi-server Management with SQL Server Utility Control Point
Data Tier Application Component
Transparent Data Encryption
Always Encrypted
Enhanced separation of duty
CC certification at High Assurance Level for 2014
Backup encryption support
Enhanced separation of duties
Default schema for groups
SQL Server Audit
SQL Server fine-grained auditing
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
In-memory analytics
Enhanced multidimensional models
JSON support
Enhanced DQS
Enhanced MDS
Modern Reporting Services
Temporal tables
Advanced data mining
Create mobile reports using the SQL Server Mobile Report Publisher
Consume with Power BI mobile apps
Azure HDInsight Service
Power BI
Power Map for Excel
Mash up data from different sources, such as Oracle & Hadoop
HA for StreamInsight, complex event processing
SQL Server Data Tools support for BI
Change Data Capture for Oracle
Import PowerPivot models into Analysis Services
Enhanced productivity and performance
Power View
Configurable reporting alerts
Reporting as SharePoint Shared Service
Build organization knowledge base
Connect to 3rd party data cleansing providers
Master Data Hub
Master Data Services Add-in for Excel
Graphical tools in SSIS
Extensible object model
SSIS as a Server
Broader data integration with more sources: DB vendors, cloud, Hadoop
Pipeline improvements
Stretch database
Partitioning for efficient data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn replicas
Simplified backup to Azure
Support for backup of previous versions of SQL Server to Azure
Cloud back-up encryption support
Simplified cloud Disaster Recovery with AlwaysOn replicas in Azure VMs
New Azure Deployment UI for SQL Server
Larger SQL Server VMs and memory sizes available in Azure
DAC enhancements: Import/export with Azure SQL Database
SQL Server Data Tools
License Monthly (with SA)
Resource Governor enhancements
Snapshot backups to Azure via SQL Server Management Studio
Data Warehousing
Complete inventory of features since 2008 R2 by pillar for customers upgrading from SQL Server 2008 R2.
Advanced Analytics
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore for DW
PolyBase for simple T-SQL to query structured and unstructured data
Enhanced database caching
Up to 15,000 partitions
Analytics Platform System
R built-in to your T-SQL
RRE APIs with full parallelism and no memory limits for scale/performance
Built-in In-memory Advanced Analytics
Advanced tabular model
Direct query
Advanced data mining
SSDT in Visual Studio
Subject to NDA
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. 9/18/2018
© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.