1. Calendars Get The Job Done… One Day At A Time
The Vernon Company
Get where you want to go with effective calendar advertising

2. Why Calendars? Plain and simple – calendar advertising works!
It’s advertising with a difference
Whether your goal is to build your brand, increase sales, promote products, attract members or encourage donations, you can accomplish it with a calendar
Careful targeting, clear messaging and long-term visibility make this advertising tool the high-impact, low-cost alternative to other media

3. Calendars vs. competition
Compared to other forms of advertising, calendars outperform competition:
Targeted
Controlled distribution
Deliver your message to your best customers and prospects
Message clarity
Communicate your name, location, products and services
Generous ad area – not limited by small space restrictions
High-impact
Provide stand alone advertising on a daily basis
Message doesn’t compete for attention with other ads
It’s no contest. Calendars outperform other popular advertising mediums (magazines, newspaper, radio, TV, Internet, direct mail) in all these areas.

4. Calendars vs. competition
Long-term visibility
Constant brand exposure
Message on display 24/7, 365 days a year
Low-cost
Pennies per day, per exposure
In-demand
Advertising people ask for, and use daily
Universal
Widely used and relied on for day-to-day life
In every home and office, appeal to all ages, genders
It’s no contest. Calendars outperform other popular advertising mediums (magazines, newspaper, radio, TV, Internet, direct mail) in all these areas.

5. Calendars have power
98% of homes and 100% of businesses use at least one calendar.
Average number of calendars per home is 4; individuals have an average of 2 in their immediate work area
94% of all business people can recall the advertising message on their calendars.
83% of customers purchase products or services from the advertiser who gave them a calendar.
On average, a person looks at a calendar 12 times a day. After 365 days, your brand will leave a lasting impression: 4,380 times.
67% of calendar recipients would purchase one if it weren’t provided by advertisers.

6. Calendars compliment your brand
Meaning
Calendars serve as an important point of reference viewed countless time a day
Endorsement
A customer displaying your calendar is like a personal recommendation of your brand to anyone who sees it
Image
A calendar is identified with success, stability and “name-brand” appeal
Value
Functionality and visual appeal of a calendar gives your brand’s image and message a high-perceived-value

7. Stand out with custom For greater impact, customize your calendar
Make it one-of-a-kind
Differentiates you from the competition
Totally personalized to your business
Tells your story with unique photos, information or dates 
Customizing increases the calendar’s effectiveness and makes it more valuable to the end-user
Make it stand out, make it custom.
Custom solution that exactly meets your marketing needs
Promoting your business or organization with a custom calendar is one of the best ways to differentiate yourself from the competition.  It's all yours.  There's not another calendar like it anywhere.

8. Stand out with custom Custom options are endless…
Use your own artwork or photos
Change the date-pad design
Move the ad space
Add a coupon
Add a page with info specific to your business or industry
Change color scheme to use your corporate colors
Add company events in the date blocks
Custom makes it even better

9. Make it more effective Distribution is key – get them out early
The first calendar received is usually the first one used
Make it a presentation – give it gift value
When received as a gift, calendars are viewed with more value
Package in a gift envelope for even greater perceived value
Personalize with recipient’s name
Everyone likes to see their name in print
As close as you can get to a guarantee it will be used
When received as a gift, calendars are viewed with more value and aren’t necessarily viewed as advertising
The gift giver is also thought of favorably every time the calendar is used
Gift envelopes are available for almost every calendar. Some even have a “Season’s Greetings” message on them, making them look even more like a gift.

10. How Vernon can help Variety Custom options Exclusive artists
We offer a variety of themes and styles to communicate your message to any market
Eco-friendly options made from recycled paper and printed with earth-friendly inks
Custom options
We’ll help you create your own calendar that lets your brand stand out
Exclusive artists
Choose a calendar you won’t find anywhere else
Order now, pay later
Order early - delay payment and delivery until year-end
View our exclusive calendar collection
Variety of themes and styles – from scenic to cars to wall calendars to planners.
Themed promotional calendars in our lineup are sure to match the image just right for your company…scenic, wildlife, cars, trucks and tractors, travel, children, pets, sports, and motivational.
As for calendar styles…from planners to appointment to sports schedules to dimensional to Stik-Ups. For the wall, desk, or pocket…Vernon can provide you with all these calendars and more.
Choose one of our exclusive artist calendars – you won’t find them anywhere else.
Our Exclusive Artists promotional calendars, such as Bil Keane's Family Circus, Ol' Red Barn by Jim Zilverberg and American West by Harold Holden, offer unique calendar images you won't find anywhere else.
Let us help you customize and make your calendar stand out. Vernon's custom calendar capabilities give you the option to create your own one-of-a-kind promotional calendar, with virtually any image you choose.

11. Summary Calendars get the job done!
Deliver your brand message more effectively than other advertising mediums
Premium exposure at a great value
Targeted, high-impact, long-lasting advertising that people ask for
Custom makes you stand out
Vernon can help you develop a successful calendar program.