1. Bakersfield Youth Olympics
Henry Holmberg, Filip Zemier,
Kara Mulder, Natalie Joseph

2. Location Cal State Bakersfield Great facilities College athletes
Demographically suitable
Promotion of university

3. Date Summer of Olympic Games Carried out in June
Create awareness in local schools in the months before summer.
Potential for greater participation in the summer.
Weather conditions more favorable.

4. Involvement CSUB athletes Sponsors Participants
Families of participants

5. Format Summer camp format One work week
First three days focused on teaching and coaching. CSUB athletes will be coaching the children.
The following two days will focus competing in the specific events provided.

6. Events
Swimming
Track
Basketball
Tennis
Volleyball

7. Target Market
Families and their Children from the local community of Bakersfield.
Grades K-12
Will be divided into various age groups.

8. Sponsors Local businesses within Bakersfield Action Sports Big 5
Mcdonald’s
Body Exchange
Citi Bank
The Finish Line
Sport Authority

9. Marketing Strategies
CSUB students handing out flyers at various businesses within the community.
Contacting and promoting in Bakersfield Schools, grades K-12.
Advertising in Bakersfield radio, newspapers, TV, Billboards, and more.