1. Democrats and Whigs: Democracy and American Culture, 1820-1840
Chapter 8

2. Playing the Democrats’ Game: Whigs in the Election of 1840
Section 8.5

3. William Henry Harrison and The Log Cabin Campaign
Unlike the election in 1836, the Whigs united behind a single candidate in 1840 – William Henry Harrison
The Whigs utilized the tactics of the Democrats in their bid for the presidency
Touted Harrison as a man of humble origins
Utilized campaign “branding” of Harrison – the “log cabin” “Tippecanoe and Tyler too!”
Whigs also utilized new strategies by mobilizing women in their campaign, linked traditional women’s virtues and Harrison’s traditional values.

6. The Second Party System: Two Visions of Government and Society
Democrats
Oppose tariffs
Oppose federal support of internal improvements “The American System”
Oppose Bank of the United States
Favor Indian Removal
Favor States’ rights
Whigs
Favor tariffs
Favor federal support for internal improvements “The American System”
Support the Bank of the United States
Oppose Indian Removal
Support a strong central government

7. Questions:
What political innovations helped the Whigs out-democrat the Democrats?
What were the most important differences between Whigs and Democrats on economic issues?
What role did ethnic politics play in the contest between Whigs and Democrats?