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3. |3 Introduction slide and general information faculty (No 4 to 6) Information about departments (No 7) Information about research (No 8) Information about BSc and MSc programmes (No 9 to 13) Examples of products (No 14 to 22) Alumni (No 23 and 24) Please delete this slide! Structure of presentation

4. 4 Leading in Product Design Name of speaker Faculty of Industrial Design Engineering

5. |5 The faculty of Industrial Design Engineering (IDE) Founded in 1969 Largest university-based design course worldwide 2000 students >4900 alumni 3 departments 1 BSc programme 3 MSc programmes 1 Master specialisation

6. |6 Creating successful products people love to use Products which… are durable, are mass- or series produced, are used in daily life, offer significant interaction

7. |7 Industrial Design appearance, interaction, use, design techniques Design Engineering mechanics, materials, manufacturing, cost, CAD, electronics Product Innovation & Management consumer behaviour, marketing, product management, design methodology The departments

8. |8 Research programmes Fostering sustainable wellbeing, through: user experience innovative applications artefact manifestations strategic product design Most comprehensive research Programme (>60 PhD students) In industrial design engineering worldwide

9. |9 Research programmes Strategic design To explore the strategic context of new product design User experiences To explore how (aspects of) the human product interaction contributes to our well being

10. |10 Research programmes Artefact manifestations To explore the opportunities and constraints offered by various manifestations and new technologies Innovative application Establishing designs, which will function as platforms for integrating existing and generating new knowledge

11. |11 Industrial design engineering is a technical degree programme focusing on product development. Learning outcomes: A solid technological background An overview of the various fields of product development Process methodology knowledge and design skills The Bachelors programme

12. |12 The Masters programmes Integrated Product Design (IPD) Integrating all aspects of product development Design for Interaction (DfI) Analysis and conceptualisation of designs for human - product interaction Strategic Product Design (SPD) Fuzzy front end of new product development

13. |13 Educational Structure

14. |14 Industrial Design Engineering is

15. |15 The designers of today Have a structured approach Consider every aspect of a product Know about every aspect of product development Focus on the final result Can act as a creative catalyst

16. |16 The designers of tomorrow Integrates knowledge at strategic level Is innovation oriented Collaborates with specialists & end-users Is research-driven Is looking for manifestation- independent solutions

17. |17 Open source car of the future: c,mm,n

18. |18 Stormproof umbrella: Senz Umbrella

19. |19 Turns dirty water into drinking water: the Life Straw

20. |20 Helps autistic children learn words: LINKX

21. |21 Example of Integrated Product Design F-Hybrid, the hydrogen-power scooter

22. |22 Example of Design for Interaction: Piece of family

23. |23 Example of Strategic Product Design: Co-branding

24. |24 Example of Medisign: Babybloom

25. |25 Example of Automotive: Spyker concept car

26. |26 Adriaan van Hooydonk Design Director, BMW cars Graduated at IDE in 1988 "Problems are good; They force creativity"

27. |27 Joost van der Made TomTom Product line manager Graduated at IDE in 1993 "A broad view enables you to share different passions"

28. |28 Questions Thank you for your attention ?

29. |29 Thank you for your attention