1. Customer journey
Design thinking

2. Expert
She is the Project Manager of Praxis-partnership Project of Leipzig University and Vietnamese- German University
She is also an innovation catalyst in Asian markets from Asia Innovators.Ltd
Founder and co-founder of marketing agencies, innovation consultancy
Phd candidate in Business Administration, MBAs in Business & Marketing Management from the Netherlands, Belgium

3. Stage of innovation process

4. Understanding customers

7. Why Empathy map? For existing products
Improving your value proposition and adapting your products to the real needs of your customers
For future products
Guiding you in your choices of product management and enables you to focus on what matters for your customers
By focusing on your unsatisfied customers
Understand the weaknesses of your product and develop an accurate response
For your communication strategy
How you should reach your customers and what you should tell them

8. Customer journey

9. Design thinking

11. Design questions
How might we improve the comfort of outdoor activities for customers of ITP who what to be eco- friendly but still keep cost savings?

12. Do Research 1. When/where are people freezing/sweating?
2. What do they touch that is too hot/cold?
3. Do you see/experience surprising rules or behavior – what do all people need to do or no one ever?
4. If you like and dare – ask people?
Do Research
Location 1: ????
Location 2: ?????

13. How good does the idea fit to your design questions and products?
1. When/where are people freezing/sweating?
2. What do they touch that is too hot/cold?
3. Do you see/experience surprising rules or behavior – what do all people need to do or no one ever?
4. If you like and dare – ask people?
Evaluation
How good does the idea fit to your design questions and products?
Brain writing *
Participant 1
Participant 2
Participant 3 1
Idea 2 3
* Each person in a circular group writes down one idea, and then passes their piece of paper to the next person in a clockwise direction, who adds some thoughts. This is repeated until everybody gets their original pieces of paper back.

14. Evaluation Ideate
Round
Points (out of 7) 1
???? 2 3

15. MAKE IT TANGIBLE

16. PITCH IN 2 MINUTES HOW TO NAIL YOUR TEST Clear opportunity
Review the key factors for building the business
Keep the essential elements
Be positioned for further questions

17. Ms. Huynh Dinh Thai Linh – PHD Candidate
Office: 307A Nguyen Trong Tuyen Ward 10 Phu Nhuan
Websites: