1. Failing to Innovate: Not an Option Jill Hurst-Wahl Hurst Associates, Ltd. Computers in Libraries March 22, 2006 Copyright © 2006, Hurst Associates, Ltd. All rights reserved.

2. Hurst Associates, Ltd. …a time of information abundance. …the place libraries hold today is no longer as distinct as it once was. Perceptions of Libraries and Information Resources: A Report to the OCLC Membership

3. Hurst Associates, Ltd. Silent1925 -1942William C. Lowe Paul McCartney Boomers1943 - 1960Bono, Bill Gates Jobs & Wozniak Gen X1961 - 1981Sergey Brin & Larry Page Eminem Millennials1982 -The Olsen twins LeBron James

4. Hurst Associates, Ltd. Generation M for Media Electronic / digital / interactive Always connected / hyper-connected Multitasking / continuous partial attention Multi-functioning devices Information abundance Media creators/innovators Internet as a supplement to everything Now…on their own schedules

5. Hurst Associates, Ltd. If you dont offer them something that has value to them now, you're going to be irrelevant to them for the rest of their lives. Its not a risk we can afford to take. Eli Neiburger, MLS Symposium on Gaming, Learning, and Libraries, December 6, 2005, Chicago, IL

6. Hurst Associates, Ltd. 5 Types of Innovation Product/service Process/delivery method Marketing/promotion Organizational/social Business model Podcasts, user sites V.R., iPod Satellites, MySpace Innovating w/users Be everywhere Innovation must be continuous.

7. Hurst Associates, Ltd. How Do We Innovate? One model: Idea generation Concept feasibility Capability dev. Ramp up Launch Start again… Our Reality: Follow the leader Trial and error Seek inspiration Act on wild ideas Do the unexpected Mimic Gen M

8. Hurst Associates, Ltd. To Be Innovative Look to the future & return to their roots: –To be driven by community needs –A place to be creative –Tools to help people be productive –Respond to & use disruptive technologies –A crossroads / town square –An interactive place (always connected) –Virtual & brick

9. Hurst Associates, Ltd. After the Millennials If we cant innovate in order to be relevant for Millennials, we wont have to worry about the generation that comes after them.

10. Hurst Associates, Ltd. Jill Hurst-Wahl Hurst Associates, Ltd. hurst@HurstAssociates.com AIM: jillNYS www.HurstAssociates.com Go to http://hurstassociates.blogspot.comhttp://hurstassociates.blogspot.com for the resource list and the PowerPoint.