1. NAB Digital Cinema Summit Considerations in Delivering 3D to the Home by Brad Hunt President Digital Media Directions, LLC www.DMD-LLC.com © 2009 Digital Media Directions, LLC

2. NAB Digital Cinema Summit Delivering 3D to the Home 3D Home Master 3D Encoding & Video Compression 3D Video Distribution Channels Media Players & Set Top Boxes Video Decompress 3D Format Decode 3D TV Left Eye Right Eye Video Compress 3D Format Encode Blu-ray Disc DVD Cable TV Satellite TV Terrestrial TV IPTV Internet 3D Home Package

3. NAB Digital Cinema Summit 3D Encoding Formats SPATIAL COMPRESSION Side-by-Side Checkerboard Line Interleave Column Interleave Reduced picture resolution! Top & Bottom Left Eye Right Eye Left Eye Right Eye

4. NAB Digital Cinema Summit 3D Encoding Formats TEMPORAL COMPRESSION 2D Time 3D Frame Sequential Provides full resolution quality but requires increased bandwidth and storage! RE LE RE LE RE LE RE LE RE LE Left Eye Right Eye Left Eye Right Eye

5. NAB Digital Cinema Summit MD 2D MD 3D Encoding Formats 2D + METADATA 2D Time MD 2D MD 2D MD 2D MD Can provide 2D playback compatibility in legacy devices! Left Eye Right Eye Left Eye Right Eye Metadata2D 2D + Metadata

6. NAB Digital Cinema Summit 3D Encoding Formats COLOR CODING 3D Anaglyph Time Not a compelling 3D experience! Left Eye Right Eye Left Eye Right Eye Left Eye Right Eye

7. NAB Digital Cinema Summit 3D Codec Vendors

8. NAB Digital Cinema Summit 3D-Ready Displays in Homes Mitsubishi DLP 1080p HDTV Samsung 42 PN42A450 720p HDTV DLP REAR SCREEN PLASMA FLAT PANEL LCD FLAT PANEL Frame Sequential Side-by-Side Top & Bottom Checkerboard Line Interleave Column Interleave 3D FORMAT SUPPORTED Samsung DLP 720p HDTV Samsung DLP 1080p HDTV Hyundai 46 LCD 1080p HDTV Samsung 22 120 Hz LCD Monitor MICRO-POLARIZERPAGE-FLIP ViewSonic 22 120 Hz LCD Monitor No single 3D format is supported all displays! Samsung 50 PN50A450 720p HDTV (1920x1080) x (1280x720) x x (1024x768) x x x (1366x768) x x x x (1920x1080) x

9. NAB Digital Cinema Summit 3D to the Home Landscape 3D Video Distribution Channels Legacy 2D and Future 3D Media Players & Set Top Boxes Legacy 3D-Ready TVs & Future 3D TVs DISTRIBUTION CHANNEL REQUIREMENTS 1) Compatible with existing delivery channel? 2) Compatible with existing player/set top box? 3) Compatible with existing 3D-Ready displays? 4) Provide simultaneous 2D & 3D program compatibility? 5) What are the cost, video quality, and time to market goals?

10. NAB Digital Cinema Summit Panelists David Broberg - VP, Consumer Video Technology, CableLabs Brad Collar - VP, Technology, Warner Bros. Andrew Page - Senior Product Manager-Professional 3D Stereo, NVIDIA Albert Pica - Compression & Signal Processing Architect, NBC Universal Media Works Eisuke Tsuyuzaki - VP, Corporate Development & GM, Blu-ray Disc Group, Panasonic Chris Yewdall - President & CEO, Dynamic Digital Depth, Inc.