1. 19-01
Paul Rand, cover for Direction magazine, The red dots are symbolically ambiguous, becoming holiday decorations or blood drops.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

2. 19-01
Paul Rand, rebus IBM

3. 19-01
Paul Rand, logos

4. 19-01
Paul Rand, Rebus

5. 19-01
Alvin Lustig, Beverly Hills High School Commencemet announcement

6. 19-01
Bradbury Thompson

7. 19-01
Saul Bass

8. 19-01
George Tscherny

9. 19-26
Ivan Chermayeff, Between the Wars, The interwar years are represented by Churchill’s hat between two helmets.

10. 19-26
Ivan Chermayeff, paperback cover Chermayeff's cover design for Bertrand Russell's Common Sense and Nuclear Warfare is a high-contrast, photomontage of two black-and-white photographs—a mushroom cloud superimposed on the back of a man's head. These powerful visual metaphors act as a counterpoint and provide the reader with an unnerving and fearsome idea about mankind's vulnerability to nuclear war, even before opening the book. It is a seminal example of the marriage of image, symbol, and word to create powerful and meaningful visual communications.
He says, "Great images, to be great, must be original and memorable.

11. 19-26 Ivan Chermayeff, Concert of Overtures, record album
Description
Collections: Design and Printing for Commerce (1961)
Discipline: Package design
Format: Album cover
Credits
Designer: Ivan Chermayeff
Artist: Ivan Chermayeff
Compositor: Metro Typographers, Inc.
Printer: Shorewood Press
Paper: CoatedOffset.

12. 19-26
Ivan Chermayeff, Between the Wars, The interwar years are represented by Churchill’s hat between two helmets.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

13. 19-45
Norman Ives

14. 19-45
Cipe Pineles

15. 19-45
Leo Lionni

16. 19-45
Otto Storch

17. 19-45
Henry Wolf

18. 19-45
Peter Palazzo

19. 19-45
Bea Feitler

20. 19-45
Mike Salisbury, pages from West, late 1960s. Here the art director became a visual historian, researching and selecting old Levi’s advertisements and products for a pictorial essay.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

21. 19-45
Mike Salisbury, pages from West, late 1960s. Here the art director became a visual historian, researching and selecting old Levi’s advertisements and products for a pictorial essay.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

22. 19-45
Robert Gage
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

23. 19-45
Gene Frederico
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

24. 19-45
Don Egensteiner
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

25. 19-56
Herb Lubalin, typogram from a Stettler typeface announcement poster, Marriage, “the most licentious of human institutions,” becomes an illustration through the joined Rs.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

26. 19-61
Herb Lubalin

27. 19-56
Herb Lubalin,

28. 19-56
Herb Lubalin, U & lc

29. 19-56
Herb Lubalin, Logos

30. 19-58
Herb Lubalin, proposed New York City logo, Isometric perspective creates a dynamic tension between two- and three-dimensionality while implying the city’s high-rise architecture.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

31. 19-59 Herb Lubalin, Ice Capades logo, 1967.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

32. 19-61
Herb Lubalin, pages from Eros, Lubalin overlapped and touched letterforms, compressed the space between words, and squeezed words and images into a rectangle.
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.

33. 19-61
Gorge Lois
Excerpted from Meggs’ History of Graphic Design, Fourth Edition. Copyright 2005, All rights reserved. Published by John Wiley & Sons, Inc.