1. Sports Marketing Coordinator
Behaviours
Out-going, social, and inviting
Uses various social media platforms to market himself and his brands
Values relationships and connections over money
“I love being able to combine my passion for sports, with my professional knowledge of marketing to provide for myself and my clients.”
Trevor is a Sports Marketing Coordinator at VIP Sports Marketing Inc. He currently lives with his older brother in Wicker Park, IL. Working in downtown Chicago, he uses public transportation to get to his office each day.
Trevor’s days are spent either in his office or out in the field, where he markets and advertises for various clients in the sporting world.
In the evenings, Trevor continues to stay involved in athletics, where he coaches football at Lake Forest High School. There he coaches the defensive backs as well as coordinating all special teams.
Needs & Goals
Stay up to date with social trends and platforms
Grow and maintain relationships with clients
Increase Brand Portfolio
Start and develop his own marketing firm
Name: Trevor Bain
Age: 22
Occupation: Sports Marketing Coordinator
Company: VIP Sports Marketing Inc.
Location: 3319 N Elston Ave. Chicago, IL
Marital Status: Single
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Favoured Channels
iPhone for social media and networking
Laptop for online video content and website consultations.
Brands
NBA, NFL, MLB, NHL, NCAA
Pain Points
Rapid advancement in technology
Difficulty connecting with older generations
Maintaining strong relationships with all of his clients
Use of public transportation to and from client meetings.