1. GDP113 Typography
Ex.#4 Hierarchy Study

2. Things to avoid:
Avoid a centered layout as in the top left. Asymmetrical layouts are much more interesting.
Mixing different alignments as in top right.
How to improve: Unity of the elements would improve the overall layouts. Moving the elements closer together and adjusting the amount of space between the groupings to be different would create unity and add interest.

3. The two bottom layouts work better than the top ones.
The different groupings of elements need to be closer to help create a feeling of unity.
The bottom left is a good experiment. Adding line spacing and using a justified alignment fills the space in an interesting wayOne thing to remember when you are using the justified alignment…the software gives you four justified options. You should use the justified with the last line aligned to the left. This is usually the first option. The justified used in all these layouts is justified with last line centered….avoid using this one unless you have a very specific reason to use it.
Bottom left layout: The two lines on the left are not connected and feel like they are floating. The three lines at the bottom left look pretty alone in that corner. Rethink the arrangement of those elements so they connect to the other elements.
Bottom right: Arrangement of title, author and other two lines is starting to create a grouping…that’s good.
A little rearranging would add immensly to the layout.

4. The top left layout has too much space between the top grouping (which works) and the bottom group……closeness works here!
Bottom left works well as a unit. The placing of the author at the top is a good idea and works. The amount of space between the groupings is good. I’d suggest not using centered layout for last group.
The top and bottom right are nice experiments that are beginning to work. Grouping of the title and tucking in the smaller words (the and of) creates a nice overall shape and is easy to read. The bottom right works best.
Nice job!

5. Avoid cutting the layout page in half as in top and bottom left
Avoid cutting the layout page in half as in top and bottom left. Breaking the space in unequal parts creates contrast and yes…interest. The elements in these two layouts are very separate….and alone…boo…hooo.
The top right layout works best of the four……except as I look closer I believe that the large paragraph is centered alignment.
This one of the DON’T DO THAT rules. Centering is best used for poems or cards or for a headline with two or three lines. Remember that this exercise is to FORCE you to think differently and more creatively and experiment!
Bottom right layout is starting to get more daring by plcing the title below the paragraph. This is good and work better if the larger amount of white space were at the top instead of at the bottom…..(another centered paragraph …ugh).

6. Some good experimenting with the top right layout
Some good experimenting with the top right layout. Pulling out the publisher and placing at the top works well here.…although the layout is centered ……as are the others.
Would like to see more experimenting with asymmetrical balance.
Line spacing in bottom right opens up paragraph and works well.

7. The two bottom layouts are most interesting
The two bottom layouts are most interesting. This is where you were allowed to use more size and weight change. A word of caution…..when making some letters bolder thanothers a checker board effect can result and distract from the messsag of the word(s). Using different colors in this way is also difficult to use successfully…until you have more experience.
At full size, the bottom left layout paragraph does work well with the different point sizes and weights. Making the column width narrower would add to the layout. …nice job!

8. The to right layout uses the space well and is the most interesting
The to right layout uses the space well and is the most interesting. The grouping of the title is good…..couple of suggestions to improve the grouping…would be to enlarge typography so it relates more to the other large words and drop the top line down closer to the word STYLE. Size of author is good and fists well with column width.
Bottom right is a good start. Tucking the column of text in tighter to the head (next to THE) and bringing up the bottom group closer to STYLe and tucking it in would really improve the layout. Adding line spacing to the column and small blcock of text would also improve layout.
The other two layouts have a good start and will work once the elements are grouped in a more cohesive manner.

9. Bottom left and right layout works best
Bottom left and right layout works best. Alignments are good and clustering of groups creates a good sense of unity.
Adding line spacing to the paragraph in each of the layouts would also improve the “feel” of the design.
The top left and right layouts have too many alignments being used which creates a sense of awkwardness. Lowering the elements on the page would also help anchor the elements to the page.

10. Hmmmmm ….more centered layouts…..Please experiment more!!
The bottom left is beginning to work if the last group of text were aligned to the left or right.

11. The top left has the most potential
The top left has the most potential. Bringing the top two lines down closer to the paragraph and then moving all that down so it is off center and then readjusting the placement of the other lines would really improve this layout.
In these layouts really think about connecting all the elements by bringing them closer together and having more white space either at the top or bottom or off to the sides.

12. The bottom left layout has a good arrangement of the top three lines.
Again…bring the elements closer together and think more about the white space. The top and bottom left have some great white space on the lower left….but the layouts are almost identical. Experiment more with column width and line spacing.

13. Bottom left ….using a larger point size is a good idea, however, remember that more linespacing will be needed to make th information readable. Moving the authors name from the center of the title would also improve all the layouts.
Again…I’d like to see more experimenting!