1. - STRATEGIC IMPACT OF IT
WHERE ARE WE?
- STRATEGIC IMPACT OF IT
- MANAGING IN THE MARKETSPACE
- IDENTIFYING OPPORTUNITIES/
CREATING VALUE
- EMERGING INTERNET MODELS
- BUSINESS TRANSFORMATION
- INTERNATIONAL ISSUES OF E-COMMERCE

2. 90% of the world’s population today lives in emerging countries.
Yet emerging markets account
for only 20% of world’s GDP

3. Internet Securities Business Concept
Information Providers (over 600)
Global:
Economist Intelligent Unit
BBC Worldwide Monitoring
Local Emerging Markets:
Newspapers,
Banks,
Government,
Statistics Bureau,
Trade Councils,
Brokerage Firms, etc.
ISI pays 15% of subscriber
revenues based on content viewed
Internet Securities, Inc.
Customers pay
$250/country/user/month
Customers (650)
(Institutional only--No Retail)
International Investment Mgmt. Firms
Global Commercial and Investment banks
Local Banks and Corporations
Multi-national Companies

4. ISI’S INFORMATION VALUE
Customers
Third Party
content
Suppliers
Internet
Securities
Site
transaction
info.
Content
Expertise
Shareholders

5. Internet Securities & Key Competitors
Focus of Information Size/Brand Recognition
Service Low High
Emerging markets
focus
(before Euromoney)
Comprehensive global
Business Information (after Internet Securities
(High emerging market acquisition)
coverage)
Comprehensive business
information (with some
emerging market
coverage)

6. Advice to ISI
INTERNAL
- Employing people who understand local culture, thinking
analytically, and write well.
- Increasing account management responsibilities
- Taking editorial accountability
EXTERNAL
- Continued acquisition of third-party content sources
- Increased content expertise
- Transaction information capture and analysis

7. THE PRIMARY OBJECTIVES OF
INTERNET SECURITIES CASE STUDY
1. TO SHOW HOW A SMALL COMPANY USED THE
INTERNET TO IMPLEMENT NEW GLOBAL BUSINESS
PRACTICES.
2. THEIR BUSINESS MODEL CAN BE DESCRIBED AS
“CYBERNATIONAL,” CONDUCTING CORE BUSINESS
FUNCTIONS ONLINE .
3. THE CASE HIGHLIGHTS CHALLENGES FACED BY
CYBERNATIONAL MANAGERS: GLOBAL VISION
AND VERY DEEP LOCAL KNOWLEDGE.