1. Primary and secondary research
L.O. – What types of research can we use to create a successful media product?

2. You can utilise learning from Unit 2: Pre-production and planning for this task
What aspects of Unit 2 do you think you could use when focusing on primary and secondary research?

3. A reminder:
Primary research: The original research that is carried out by you, so things like audience surveys, questionnaires, textual analysis of media texts etc.
Secondary research: The use of information that someone else has already collected (so if you were to have used some existing research or theory). This could be audience figures produced by BARB or information found on IMDB

4. What is qualitative and quantitative research?
Primary Research
What is qualitative and quantitative research?

5. Gather information about
the media you are
producing for
Understand Audience
Opinion
Textual Analysis
Qualitative
Finding out about other’s opinions, attitudes and ideas as well as developing your own.

6. TV Ratings
Number of Users
Box Office Ratings
Circulation Figures
Audience Surveys
Quantitative
Looking at numbers, figures, statistics and percentages in order to find numerical information

7. In pairs or groups of three
make a list of at least five quantitative methods for primary research and five qualitative methods for primary research
pick the most appropriate method to find out information about audience response to the type of digital media product that you focused on in the researching media products activity you did
This link can give you extra information about qualitative and quantitative data and how it can help in the research of media products: search-marketing

8. Sources of information
Secondary Research
Sources of information

9. In pairs you need to investigate one or two of the following:
Use these websites to help you:
Audience analysis organisations
Public archives
Media databases
Press archives
Content libraries
Social media libraries
Outline the positives and negatives of using these types of sources when researching information for the digital product that you were analysing in the conventions of a digital media product activity

10. Extension activity:
Pick one company or organisation from within the source type you were investigating and complete a short report outlining:
the name of the organisation and what it does
how it can be accessed by researchers
what types of information can be researched
assessment of the validity and reliability of information offered by the source