1. Qualitrics Research Platform
Jason Jao
January 18, 2012

3. Qualitrics – A Snapshot
Product: AI-Based News Analytics Program
Customers: Hedge funds, mutual funds, banks, universities
Technology: Watson+DeepQA (IBM), Web-Crawler, Servers
Main Competitors: Thomson Reuters, Raven Park, FactSet, CapIQ
Market Opportunity: $5 Billion per year
426,000 users, $1,000/month/subscription
Cost: $500K for Watson, $1M for servers and marketing and sales
Risks: Fast-changing industry, uncertainties about applicability