1. Not Every Disability is Visible
Crohn’s and Colitis UK
Juliet Chambers and Andy McGuinness

2. Simple sign, Big difference

3. The campaign - supermarkets

4. The campaign- supermarkets

5. The campaign- supermarkets
2,500 + stores
20,000 s
5,550 supporters

6. Manchester Arndale Centre Equality Commission Norther Ireland
The campaign – a life of its own
Manchester Arndale Centre
X-Sector Alton Towers
Tottenham FC
National Trust sites
Mark’s and Spencer’s
Equality Commission Norther Ireland
Man City FC
Virgin Money

7. The campaign- travel hubs
49,084
2,655.
20 of 27targeted
Seven
52,000 / 8,500 / 7.7m
campaign s sent
campaign s sent
campaign supporters
travel hubs on board or in discussion with Crohn’s and Colitis UK
pieces of coverage including national, regional and trade
Potential reach of coverage:
print / broadcast / online

8. Birmingham International Airport
The campaign- travel hubs
Gatwick Airport
Birmingham International Airport
Newcastle Airport

9. The campaign – top tips
Know your target – some businesses are better set up to deal with campaigns than others.
Promotion is key – social media, press, membership magazine, supporter s….
Secondary asks – for targets have secondary asks should engagement prove fruitful.
Be prepared to chase those companies not responding and allow time to meet with them to ensure the agreed change happens.