1. Making Instructional Design Effective in E-learning
Brajesh Upadhyay
Director, E-product Development and Publishing
Elsevier / MC Strategies

2. What will this session cover?
What is and isn’t instructional design (ID),
where ID fits within e-learning development,
what ID models are used,
types of (good) instructional design (ID) applications,
the ID process and storyboarding,
tips to make the most out of ID, and pitfalls to avoid, and
tools and resources that can help.
9/18/2018

3. What is and isn’t instructional design?
Instructional Design is also referred to as Instructional Systems Design (ISD) or instructional technology. ID is the discipline of maximizing the effectiveness, efficiency and appeal of instruction or learning experiences to its target learners. It’s rooted in education and adult learning principles. ID does not involve content creation (role of SMEs) technical writing (help docs, SOPs), or back-end development and production (designing UI, interactivity or multimedia).
9/18/2018

4. Where does ID fit within e-learning development?
Content creation (new or repurposed)
Editorial process (peer reviews, editing and copyediting)
Online script creation (SME at work)
Storyboarding (ID at work)
Production QA
Review and revisions
Go live
Maintenance
9/18/2018

5. Instructional design models
Dick & Carey Model
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6. Instructional design models
ADDIE Model
9/18/2018

7. Instructional design models
Clark Model
9/18/2018

8. What types of instructional design (ID) applications are there?
Education vs. technology-based
Medium or format-based
Example: Online vs. mobile
Complexity of treatment for content
Copy/pasting from SME script and formatting into storyboard
+ Chunking or splitting
+ Convert SME knowledge checks into interactivity templates
+ Validate learning objectives and test questions with content
+ Create new interactive exercises and/or custom interactivity using content and SME input
+ Address content gaps, flow issues and content organization
+ Rework learning objectives and test
+ Work with SME to create cognitive knowledge assessments involving application of information presented (example: case studies)
9/18/2018

9. What is (good) ID process and storyboarding?
Read and re-read SME script and/or source materials
Discuss ID approach with SME and product owner
Understand the audience
Understand the delivery format, system and capabilities
Understand multimedia and interactivity templates and custom capabilities
Address content integrity before storyboarding (learning objectives, flow, gaps, etc.)
Elicit input from SME and production team while storyboarding (SB)
Be consistent in ID approach
Adhere to style guide
Focus on learner involvement, not just “a book on the web” approach
Add multimedia and interactivity templates or requests appropriately
Flag issues for SME and/or reviewers via comments
Revise SB per SME and reviewers feedback
9/18/2018

10. Tips to make the most out of ID, and pitfalls to avoid
Get a good quality instructional designer
Referrals
Past e-learning work
MS degree in ID or ISD
Set-up a good production team and process
IDs working alongside production perform better than freelance/remote
Share actual examples of well-done e-learning courses
Set clear expectations
ID approach and content treatment
Collaboration with SME and production team
Set hours allowed per SB
Don’t expect IDs to be SMEs
If using multiple IDs, set-up a lead person
Be ready to switch IDs and consider ID firms
Consider rapid authoring tools vs. formal storyboarding
Articulate
Captivate
Lectora
9/18/2018

11. Tools and resources that can help
Our resources website
Login: elsevier
Password: mcscontent
Create templates (design and production)
Create a storyboard tool
Websites:
9/18/2018

12. Questions
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