1. Step-by-Step Column Design Designing a 10-column spread

2. Lesson Goals You will learn how to design a 10- column spread You will be able to identify the common pitfalls of column design

3. Terminology Review

4. Step One Determine how many columns you will have on your spread. Use 3, 4 or 5 columns per page when you begin. All copy and captions will be one column wide, and All photographs will align with the width of the columns. The columns are one pica apart.

5. How to set up columns in Adobe Click on Layout Margins and Columns

6. How to set up columns in Adobe Adjust the number of columns to 5. Notice the column guides appear as you type the number in.

7. Step Two Place the dominant photo The dominant photo is two to 2 ½ times larger than any other on the spread. It usually crosses the gutter. It helps to unify the two pages of the spread.

8. Step Two

9. In Adobe… Use your box tool to create a spot for your photo

10. Step Three Place the remaining candid photos A typical spread has 5 to 7 additional photos of varying shapes and sizes. Place these around the dominant photo. Use a consistent internal margin of 1 pica to separate the photos. Leave room for copy and the headline.

11. Step Three

12. In Adobe… Use your box tool to create the remaining photo spaces Check that your spacing is consistent between photos.

13. Step Four Place the captions Each photo needs a caption. Place each caption so that it touches the photograph it describes. Captions can be placed above, below or next to the photos. Never place more than two captions together.

14. Step Four

15. In Adobe… Use the Type tool to drag a box in the locations desired.

16. Step Five Place the copy and headline The copy and headline are a single, rectangular unit. They should be placed in one of the four corners of the spread.

17. Step Five

18. In Adobe… For your Copy draw a box with your Type tool. Right Click Choose Text Frame Options

19. In Adobe… For your Headline, draw a box with your Type tool. It should span the same number of columns as your copy. Copy box Headline box

20. Sounds too Easy? Mistakes can still be made. Be careful of the 3 common pitfalls of Design

21. Pitfall One Trapped Captions Captions should be placed to the outside of the spread. They should never be sandwiched between two or more photos or between the copy block and a photo.

22. Pitfall One To avoid this pitfall, place all captions after photos have been arranged.

23. Pitfall Two Elements do not fill the columns, creating more than one pica of white space between elements.

24. Pitfall Three Elements violate the external margin. Be sure that when you bleed a photo, it extends to the outside of the bleed line. The bleed line is the dark grey one-pica line to the outside of spreads

25. Pitfall Three

26. Be sure to flow your copy text in columns Right-click on your copy text frame Choose Text Frame Options Change the Number of Columns to the number of columns that your box spans. Click OK

27. Create a Layout Open the 2 page spread template from the I: drive Set up your column guides Create 7 – 10 photo boxes Add caption boxes for each photo, a headline and copy (properly placed) Place photos (image-in), add text Ensure you have avoided the pitfalls!