1. Chapter 1 Vocabulary

2. Directrice/Directuer
French term referring to the male or female head of the couture salon

3. Fashion Dolls
Historic miniature scale dolls wearing replicas of the latest clothing, also known as puppets, dummies, little ladies, or fashion babes

4. Fashion Show
Presentation of apparel, accessories, and other products to enhance personal attractiveness on live models to an audience

5. Mannequins
Live model used to present merchandise in fashion shows or a stationary doll or dummy used as a display fixture

6. National Promotion
Primary and secondary promotion activities directed at the ultimate consumer

7. Premier/Premiere
French term referring to the male or female head of the couture workroom

8. Primary Resource
Manufacturers involved with the production of raw materials, including textile fibers, fabrics, trims, and notions

9. Promotion
Comprehensive term used to describe all of the communication activities initiated by the seller to inform, persuade, and remind the consumer about products, services, and/or ideas offered for sale

10. Retail Promotion
Store promotion directed at the consumer

11. Secondary Resources
Clothing and accessory manufacturers

12. Tertiary Resources
Retail Organizations

13. Trade Promotion
Activities designed to promote products from one business to another