1. Zara: Fast Fashion from Savvy Systems
CIS 2200
Kannan Mohan
Department of CIS
Zicklin School of Business, Baruch College

2. Learning Objectives Analyze Zara’s technology-enabled strategy
Contrast Zara’s approach with the conventional wisdom in fashion retail
Identify the environmental threats that Zara is likely to face and consider options available to the firm for addressing these threats

3. Zara’s Business Model

4. Characteristics of Zara
Conventional
Unconventional

5. CCR Framework
Capabilities
Complements
Responsibilities

6. Summary Is too much IT good for you?
How do you align capabilities offered by IT with complements in your organization?
When do you exploit vs. explore with IT?