1. From Web Host to Cloud Host Syed Hashmi Founder & CEO Hosting Controller Inc.

2. Agenda What is Cloud Hosting Cloud Hosting Market Size From web host to cloud host Five steps to be a cloud host How HC allows you to be a cloud host

3. What is Cloud Hosting Traditional hosting revolved around hosting websites and web applications Cloud allows hosting of multiple services making the host into a Service Provider

4. Benefits of Cloud Increased utilization of resources Lower TCO Increased mobility Multi-Tenancy Benefits of scale

5. Press Release

9. The Future of Virtualization, Cloud Computing and Green IT – Global Technologies & Markets Outlook – 2011-2016.The Future of Virtualization, Cloud Computing and Green IT – Global Technologies & Markets Outlook – 2011-2016. Market Intel Groups new research report

10. Cloud Value Chain Broadly categorized cloud based hosting value chain Infrastructure Platform Software

11. Infrastructure as a Service (IaaS) Providers only provide the basic compute, storage and networking resources. Infrastructure Only Providers

12. Bundling the Infrastructure with some non-domain specific hardware and software, makes it a Platform. Platform Providers

13. Virtual Phone Lines Media Mixers Servers Platform Example A Unified Communications Platform would include:

14. Based on the Platform above, users can run any of the following applications on their own: Office Communications Audio or Video Conferencing Company IVRs Voice Mails Platform Sample Applications

15. Software as a Service (SaaS) Providers go a step further on the value chain and also provide the software that runs on the infrastructure. Software Service Providers

16. SaaS Examples

17. Hundreds of more domains with thousands of available options both in freeware and commercial software.

18. Domain Knowledge ! Host Value Addition in SaaS

19. Managed hosting of the Software as a Service Monitoring of the software as a Service Maintenance of the software as a Service Further Value Additions Hosts have an opportunity to go further deep down the value chain and possibly offer:

20. Providing commercial software is yet another avenue of revenue. SPLA (Service Provider License Agreement) is common with most software vendors allowing the host to rent the software back to back and pay for use. Commercial SaaS

21. Five Steps Arrange Hardware Arrange Control Panel Prepare Offerings Price your offering Start Selling Step 1 Step 2 Step 3 Step 4 Step 5

22. Five Steps to launch your Cloud Hosting Service Step 1: Arrange Hardware Arrange initial bare bone Linux and/or Windows servers

23. Setup a combined control panel including: Provisioning Server Self-care Portal Service Manager The combined product is called a Master Console Five Steps to launch your Cloud Hosting Service Step 2: Arrange Control Panel

24. Make Template images of all your Cloud Offerings both on Linux and Windows Five Steps to launch your Cloud Hosting Service Step 3: Prepare Offerings

25. Make your Cloud Plans and Packages Five Steps to launch your Cloud Hosting Service Step 4: Price your Offerings

26. Sign up customers and give them charge of their service through their self serve portal on the master console Five Steps to launch your Cloud Hosting Service Step 5: Start Selling

27. Should have support for both Linux and windows Allow self-serve for customers Integrate with any third party billing system Basic Service Management Feature Check list: Master Console

28. HC Virtualization Suite

29. About Hosting Controller Based in Richmond, BC Canada Started development in 1997 First control panel launched in 1999 5000+ companies purchased the panel so far Thousands are using it till today

30. Latest version 8.0 Supports both Windows and Linux Complete Master Console for Cloud Hosting Hosting Controller Product

31. Supports provisioning and provides self-care for: Windows Web Hosting Linux Web Hosting Hosted Microsoft Exchange (Full Suite) Hosting Controller Product

32. Suite 120, 10691 Shellbridge Way Airport Executive Park Building #4 Richmond, BC V6X 2W8 Canada Contact Hosting Controller Tel: (604) 227 0272 Email: sales@hostingcontroller.comsales@hostingcontroller.com Website: http://HostingController.com