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We help turn fortunes Credentials.

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Presentation on theme: "We help turn fortunes Credentials."— Presentation transcript:

1 We help turn fortunes Credentials

2 About Us Our Experience & Passion, Makes Us Stand a Class Apart
Divergent Insights, an emerging name in the global market research industry. ‘Complete solution’ to all your business needs for surveys, opinion collection and market research activities. Team of highly energetic, experienced and skilled professionals; cumulative experience of 60 years among our team members. Our experience gives us the prowess and proficiency in crafting fitting solutions to meet your requirements. We ‘dive in’ to provide deeper insights to help turn fortunes for our clients.

3 Our Values We Believe In Science Of Symbols
We are fascinated about the clover leaf and its positive significance across cultures. Thus, we have formulated it in our logo which stands for the values we embed. Six-petal clover leaf, rarest of the rare to find, has significant meaning in this universe and we align to the same values. Each petal stands for a value which it offers to bring into our business

4 Our team members have worked with the following clients:

5 Our Reach We help our clients worldwide
Headquarters in Singapore, office centers in India & South Korea. we offer bespoke research solutions with fastest turnaround time and cost-effectiveness across Asia, Africa, America, Middle-East and Europe. Our strategic partnership with market leaders in research add to our overall capabilities to offer customized research solutions irrespective of your location or which market you wish to study or explore. We have strategic partners in leading global locations like: Afghanistan Australia Bangladesh Brazil Canada China Egypt France Germany Hong Kong Indonesia Iran Italy Japan KSA Malaysia Myanmar Mexico Nigeria Pakistan Philippines Poland Spain Sri Lanka Thailand Turkey UAE UK USA Vietnam

6 Our Reach Our field presence in India
National coverage across states in India, in-house centers as below: Punjab Ludhiana Rajasthan Jaipur Delhi NCR Delhi Bihar Patna Uttar Pradesh Lucknow West Bengal Kolkata Gujarat Ahmedabad Madhya Pradesh Bhopal Indore Chhattisgarh Raipur Maharashtra Aurangabad Kolhapur Mumbai Nagpur Nasik Pune Sholapur Thane Andhra Pradesh Hyderabad Karnataka Bangalore Tamil Nadu Chennai Kerala Cochin

7 Our Expertise Across Verticals
With plentiful experience of creating actionable insights across industries, we create personalized solutions for our clients. Our expertise in crafting successful solutions encompass Automotive Car Clinics / Research Hybrid Gang Techniques Qualitative Quantitative Online Panels Data Processing and Analytics

8 Computer Assisted Telephonic Interview
Our Services We Offer Variety Of Services To Suit Every Need Qualitative Quantitative Computer Assisted Telephonic Interview We are equipped with 20 CATI stations with trained interviewers. With their relevant experience and background in market research and how CATI helps, our trained interviewers can efficiently handle CATI in various regional languages that cater to regions across India. PAPI  CAPI CATI Hybrid Gang Surveys (Qualitative in Quantitative report) Come Over – Central Location Test Excuse Me – Street Intercepts Knock Knock!– Door to Door Tag Along – Ethnography Come Home! – Home Visits Observe Me– Accompanied Observations Let’s Paint – Creative Sessions / Workshops Spy! – Mystery Shopping Connect (#) – Individual and Multiple participant interviews (B2B & B2C) Meet-Ups – Focus Group Discussions VOX Pops – Voice of customer (jiffy interaction) Online Panels Data Analytics Survey Programming Online Data Collection Data Processing & Tabulation @Connect – Consumer connect Online Interviews & Diary Consumer Connects on Bulletin Boards Online Meet- Ups Group Sessions We Have Panels: Consumers 1 million+; Healthcare 200,000; B2B 500,000 Dash into It! – Dashboard Reporting Data-Nomics – Based on our client requirement we would adapt to methods / analysis as required by our client Advance Factor Analysis Regression Conjoint Discriminate Analysis Data Weighting / Data Balancing Statistical test Need based segmentation using Latent Class Others Tables with Multiple Banners Standard tables with significance testing and moving averages Data in Quanvert, SPSS, ASCII (Single / Multi Card), Excel, CSV Trend Charts Trend Charts on rolling data Continuous tracks, database building Recommend weighting models

9 Range of Research Approaches We have worked with leading OEMs
Our Services Automotive Research Expertise Range of Research Approaches We have worked with leading OEMs Customer Satisfaction Automotive Clinics Automotive Research Mystery Shopping Brand Imagery & Positioning Product Design Customer Profiling Acceptor Rejecter Studies Innovation Intelligence Sales and Servicing Care

10 Our Services Team Experience - Automotive Projects 2 wheelers Piaggio
PRODUCT CATEGORY OEM SAMPLE SIZE TARGET GROUP TYPE OF STUDY METHODOLOGY 2 wheelers Piaggio 2280 interviews Owners NPS Tracking Study Quantitative D segment Honda 40 interviews Owners from cross segments Customer Choice Mapping Qualitative C segment MSIL 35 interviews Owners – Client & Competition Design – Evaluation Complete Facelift 4 wheelers Commercial 85 interviews Owners & Intenders Market Understanding for New Business Division Quant- Qual Multi Country A & B segment 50 Interviews Transmission Preference Study A segment 1050 CAPI Design Evaluation Passenger Cars Hyundai 12 interviews Experts Expert View on the Indian market Ford 11000 interviews Recent Purchasers and service users Customer Satisfaction Tracking Study CATI A & B Segment 2500 interviews Owners and Intenders Customer Satisfaction Study A Segment 600 & 24 FGDs New car buyers Accepter Rejecter Study Quant & Qual Pre-owned SUV cars Mahindra Sang Yong 500 interviews Study Premium hatchback 500 & 18 FGDs

11 500 interviews & 24 depth interviews
Our Services Team Experience - Automotive Clinic & Mystery Shopping PRODUCT CATEGORY SAMPLE SIZE TARGET GROUP METHODOLOGY SUV 400 interviews & 15 FGDs Owners and Intenders Car Clinic B segment 600 Quant interviews & 24 FGDs C segment & 18 FGDs 360 Quant interviews & 12 FGDs 500 interviews & 24 depth interviews Owners Prototype for new Car 180 Quant interviews & 4 FGDs 240 Quant interviews & 10 FGDs 60 interviews Intender Mystery shopping 42 interviews

12 Our Team AUTOMOTIVE EXPERT RESEARCH TEAM
Different, Diligent and Dynamic We are DiVerGenT – DIverse, VERsatile and a GENuine Team. Divergent team is our strength and our values are the guiding force. We strive to serve you with utmost commitment to create a lasting relationship. Divya Juneja Director – Research & Business Development Suresh Nimbalkar Senior Consultant Rajiv Kokane Managing Director Ashish Mathur Associate Director With over 20 years of experience, he leads Business Development, Client Relationship & Project Management. Rajiv has proven skills in International Business, especially in Automotive and Consumer Durables. LinkedIn Profile: A decade of experience, she is a consumer mind interpreter, qualitative researcher. She has a deep-rooted understanding of Indian culture and has conducted on-ground research in India. LinkedIn Profile: He is senior consultant for Divergent Insights. With over two decades of experience in Market Research, he has expertize in quantitative research and various statistical tools LinkedIn Profile: Having spent more than 15 years, Ashish focusses on accelerating business growth, client relationships, client servicing and vendor management and online research. LinkedIn Profile: AUTOMOTIVE EXPERT RESEARCH TEAM

13 We as a team, are passionate towards providing
SINGAPORE | INDIA | SOUTH KOREA RAJIV KOKANE Managing Director Contact: Skype: Rajiv Kokane View DiveIn Video on: We as a team, are passionate towards providing a complete solution to our clients for efficient and beneficial outcomes. Thank You For Your Time!


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