1. Choosy Content Folks Choose Accessible GIFs

2. Principles of Web Accessibility
YES! We can access this content!

3. Meet PEAT
Example
The advisory guidance with the guideline is to avoid anything that flashes more than three times a second. There have been few instances of web content that falls into this category. The most likely cases are videos with a lot of flash photography, hence the warnings on the television news items.

4. Disability Types Deaf and hard of hearing
Seizure and neurological disorders
Motor impairments
Color blindness
Cognitive and mental health impairments
Blindness, low-vision, other visual impairments
But first, do you know what disability types there are? Explain briefly what each is.

5. Other non-disability considerations
Functional accessibility (compatibility with assistive technologies)
Aging/Older Persons/Seniors
Old equipment or devices
Low-literacy
Low-language proficiency
Dyslexia, ADD/ADHD
Autism/Asperger syndrome
What makes conditions such as Dyslexia, ADD, ADHD, Autism and Aspergers not a disability - what are the distinctions?

6. Roles
The content marketer
The Accessibility Expert
The Developer

7. Roles
Content managers: Describe the animated content sufficiently in text
Developers or Accessibility Experts: Ensure elements blink or flash is in a safe threshold - use PEAT
Developers: Avoid using the marquee element
Content managers Where possible, provide a non-animated equivalent or method to skip the animation and get to the content
Also see: Best practices in Animation

8. Consider
Is it useful?
Does the image(s) add to the content or detract from your message?
Is the content in plain language?
Is there a non-animated equivalent you can use?
Quality vs. Quantity do the images compete for the audience’s attention?
Should this be translated or adapted to another language?

9. Reminder List for GIFs:
Ensure animated content is sufficiently described in text
Ensure elements blink or flash are in a safe threshold - use PEAT
Ensure the marquee element is avoided
Where possible, provide a non-animated equivalent or method to skip the animation and get to the content

10. Resources for other animation
Content:
Infographics and Animation:
Video: and an example from Kids.gov
PEAT: Photosensitive Epilepsy Analysis Tool
Accessibility Testing Information:
Best Practices in Animation:

11. Questions?