1. John Cowman, President /JLC AirShow Mgt.
Critical Pre-Show Planning
Air Show Business Is Difficult
Requires Community & Local Leadership Support
Military vs Civilian Shows
De-Confliction with Area Air Shows
Avoids Market Dilution & Financial Challenges
Increases Professional Behavior & Competitor Cooperation
Area Population & Economic Data Analysis (75 Mile Attendance Radius)
Select Dates From Best Time of Year Analysis (Spring – Summer – Fall)
5-Year Weather (Rain - Wind - Temp)
Other Major Area Events (Golf, NASCAR, Festivals, Football, etc.)
Non-Profit vs For-Profit Business Models
Event Insurance Coverages ($5M – $10M Average)
Economic Impact Projections
Formal Agreement (County – City – Airport – Venue)
Airfield & Facility Capabilities
Airport Leadership
Runway & Available Ramp Area (Teams, Statics, Vendors & Exhibitors)
Aerobatic Box, TFR, & Community Impact (Homes, Roads, Business, etc.)
Office & Hanger Space Availability (Staff & Team Support)
Support Equipment Available (MHE, Fuel Trucks, MX Gear, etc.)
Airfield Security Analysis
Scheduled Airline Services

2. John Cowman, President /JLC AirShow Mgt.
Air Show Models, Team & Performer Selections
Three-Day – Two-Day – One-Day (Air Show Models)
3- 5 Hour Aerial Performance Window
Military Jet Teams
Blue’s & TB’s (3000’ x 12000’ Box)
6000’ & 7000’ Runway Lengths Desired
Snowbirds & Single Ship Demo’s (3000’ x 6000’ Box)
Mobile Arresting Gear Support
Typical 2-year Team Planning Cycle
Additional Teams & Performers
1 Jump Team (Military or Civilian)
1 Formation Demo Team (3-6 Aircraft)
2-4 Aerobatic Acts (Mono-Wing & Bi-Wing Aircraft)
1-2 Warbird Acts (Fighters, Bombers & Cargo Aircraft)
1-2 Fun Acts (Comedy, Wing Walkers, Sailplanes, etc.)
1 Ground Act (Jet Car/Truck)
Veterans/First Responders Parade of Honor (JLC Specific)
General Aviation Fly-In
Provides Additional Static Display Aircraft

3. John Cowman, President /JLC AirShow Mgt.
Marketing & Public Relations
Established Budget (10-15% Projected Revenues)
Increases Show Branding
Internal Program vs Professional Agency
Event Press Releases
Web Site
Performers, Teams, Tickets & Show Information
Provides Great Customer Data Base
Social Media
News & Event Updates
Performer Announcements
Facebook & Google Ads (#1 ROI Medium)
Twitter & Instagram
Traffic, Weather, Parking Updates, etc.
Billboards, Radio, TV & Print Ads
Blast (Mail Chimp & Constant Contact)

4. John Cowman, President /JLC AirShow Mgt.
Venue Support Services
Vending Options (In-House vs National Concessionaires)
Exhibitors (Local & National Assets)
Tenting – Fencing – Seating – Solid Waste – Sanitation
Security – Law Enforcement – Medical – Fire
Parking (In-House vs Professional)
Ticketing, Pricing, & Seating Options
General Admission (Adult-Youth-Child-Military-First Responders)
Family Packages
Premium Seating
Chalets – Patio Club – Box – Bleacher