1. Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER
CUSTOMER RELATIONSHIPS
CUSTOMER
SEGMENTS
Hosting
Country South Africa
“For the game and for the world”
“We love soccer”
Marketing & Advertising
FIFA Marketing services
Sponsors
Ticket
sales
Official
sponsors
TV Sales & Distribution
Broadcasting
services TV
stations
Local
sponsors
TV, radio, www
licenses
Brand!
KEY
RESOURCES
CHANNELS
Soccer leagues
& clubs
TV & radio
Soccer
Clubs
Worldwide
TV division
FIFA.com
(cheap)
Soccer players
Merchandise
Licenses
Advertisers
FIFA Confederations
Technology
Mobile
Ticketing IT
FIFA WC Ticket Fund*
COST STRUCTURE
People
Ticket sales
REVENUE STREAMS
% soccer player
Value?
Revenue share
Hosting country TV
Merchandise
License fee
“Football”
investments
Advertising &
sponsoring
TV & radio
License fee 1

2. Business Model South Africa WC 2010
KEY
PARTNERS
Organization
and safety
KEY
ACTIVITIES
OFFER
CUSTOMER RELATIONSHIPS
CUSTOMER
SEGMENTS
Soccer
”live”
in stadium
Ticket
sales
“We love soccer”
Visitors*
(local)
FIFA
Soccer
Games
FIFA
Awards
On site
Merchandise
“vuvuzela”
Visitors
(global)
South Africa Government
Advertising
TV viewers
(global)
Transportation
Food
Hotels
Brand!
KEY
RESOURCES TV
CHANNELS
Tourism
“welcome to SA”
Facilities
FIFA.com
Stadiums
Soccer
teams
Broadcast venues
(pubs, resto’s)
Soccer players
Volunteers
Tourism
Investments
Local
Advertisers
Safety
Event
Ticket sales
COST STRUCTURE
REVENUE STREAMS
People
Merchandise
Infra
Rev share/
License FIFA
Hosting compensation
from FIFA
Retail
(goods, food, hotels)
Servicing
FIFA licensed
Sponsors 2