1. Career guidance policy What it is and why it matters
Professor Tristram Hooley
Inland Norway University of Applied Sciences
Presentation in Lillehammer 09/03/2018

2. My definition of career
Career is… the individual’s journey through life, learning and work. It is the place where the individual meets organisations and institutions. It is where individual psychology and aspirations meet social structure. In this sense everyone has a career.

3. Career deals with chaos and complexity
We are always changing. The world and the labour market are always changing. Career guidance deals with the relationship between the two.

4. OECD definition
Career guidance refers to services and activities intended to assist individuals, of any age and at any point throughout their lives, to make educational, training and occupational choices and to manage their careers…
The activities may take place on an individual or group basis, and may be face-to-face or at a distance (including help lines and web-based services). (OECD, 2004)

5. Our definition
“Career guidance supports individuals and groups to discover more about work, leisure and learning and to consider their place in the world and plan for their futures… Career guidance can take a wide range of forms and draws on diverse theoretical traditions. But at its heart it is a purposeful learning opportunity which supports individuals and groups to consider and reconsider work, leisure and learning in the light of new information and experiences and to take both individual and collective action as a result of this.”

6. Career guidance is a ‘global travelling idea’
As it travels it carries with it assumptions about what constitutes a career, how such a career should be built and what would be appropriate and useful career support. It also encounters new circumstances that require it to be adapted and retheorised. It is different every where, but there is ‘community of practice’ that provides us all with strength and solidarity.

7. International networks of collaboration
International Association of Educational and Vocational Guidance (IAEVG)
International Centre for Career Development and Public Policy (ICCDPP)
Euroguidance
Erasmus projects and exchanges
Numerous international conferences and events
SOCIAL MEDIA!

8. What is… policy / politics (politikk)? legislation (lovgivning)?
regulation (regulering)?
advice or guidance (råd)?
Where does this come from in Norway?

9. Discussion Who benefits from career guidance?
Who pays for career guidance?

10. An international policy area
55 national reviews of career guidance systems. Policy and practice exist in many more countries.
During the late 1990s and early 2000s there were a number of large scale cross national studies conducted by OECD, EU, World Bank, ILO etc. which drew out key themes in policy and practice.

11. Key themes
Career guidance is strongest in Europe and the English speaking world.
It is weakest in the developing world and in countries with weak democratic structures and large informal labour markets.
While a small private sector exists in many of these countries – the majority of funding comes from the public sector.
Career guidance is best organised as a lifelong system, but in most places it mainly exists in silos within the education system.
Responsibility for career guidance is typically spread across a range of ministries. This weakens it as a policy area.

12. International examples
Career guidance takes different forms in different countries.
But a wide range of countries are investing in it to achieve a range of policy aims.

13. European resolution on integrating guidance (2008)
Rationales for the integration of guidance into lifelong learning strategies
Globalisation
European mobility
Multiple life transitions
Skills mismatches
Social inclusion and equal opportunities

14. How does this work in Norway?
User group
Government department
Entitlement to career guidance
Main delivery mechanism
Young people in schools
Young people in college
Young people (NEET)
High education students
Working adults
Unemployed/not working people
Prisoners
Other…?

15. Career guidance is both…
part of an effectively functioning education and employment system; and
a safeguard against ineffective and imperfect systems.

16. Career guidance as a ‘nudging’ intervention

17. Public policy rationales
Learning aims
Participation in vocational and higher education.
Reducing early school-leaving.
Enabling learning mobility
Efficient investment in education and training.
Lifelong learning
Labour market aims
Labour market efficiency
Flexibility/flexicurity.
Supporting employment mobility
Youth employment. Active labour markets Effective skills utilisation. Employee engagement.
Social aims
Active ageing
Social equity.
Social inclusion

18. What are the political drivers in Norway?

19. Evidence base for lifelong guidance
Focus on the individual
Lifelong and progressive.
Connected to wider experience.
Recognising the diversity of individuals and their needs.
Support learning and progression
Involving employers and working people, and providing active experiences of workplaces.
Not one intervention, but many.
Developing career management skills.
Holistic and well-integrated into other services.
Ensure quality
Ensuring professionalism.
Making use of career information.
Assuring quality and evaluating provision.

20. Recommendations from ICCDPP 2017
The International Centre for Career Development and Public Policy (ICDDPP) is an international forum for sharing policy and practice around career guidance/career development.
The 2017 meeting was held in Korea with 21 countries in attendance.
It produced a series of international recommendations for governments across the world.

21. The way that work is organised is changing, so…
Build a national, cross-sectoral, career development strategy.
Recognise that individuals’ careers pass through the jurisdictions of a range of government departments.
Involve employers in building career development systems.
Widen access to career development services.
Organise career development on a lifelong basis.

22. To make sure that your careers programmes are relevant and effective…
Involve key stakeholders (parents, employers, educators and citizens) in the design and delivery of career development programmes and services.
Ensure individuals have access to work experience and work-related learning.
Provide good quality labour market information (LMI).
Make use of technology.
Support employers to provide career development services for their staff.
Base policies and practice in evidence.

23. Career development is dependent on professionalism, so…
Involve stakeholders in the design and delivery of career professional training and development. Actively support professionalism. Develop approaches for effective inter-professional working. Ensure high quality initial training. Support the development of professional associations. Recognise the need for ongoing professional development.

24. Build career development skills through engagement with career guidance, so…
Clearly define career development skills.
Create a common conversation around career development skills.
Integrate career development skills into the education and employment systems.
Actively support advocacy by career professionals for the use of career development skills.

25. The next ICCDPP in 2019

26. Implementation – the example of England

27. Good career guidance
Summarises existing evidence and frames them as eight benchmarks.
Presents it in a way that can be understood by policy makers and acted on by school leaders.
Has achieved wide support amongst policy actors and practitioners alike.
The influential 2014 report

28. The Benchmarks 1. A stable careers programme
2. Learning from career and labour market information
3. Addressing the needs of each pupil
4. Linking curriculum learning and careers
5. Encounters with employers and employees
6. Experiences of workplaces
7. Encounters with further and higher education
8. Personal guidance

29. COMPASS (www.compass-careers.org.uk)

30. Number of benchmarks met by schools

31. What difference does all of this make to your practice?

32. References
Department for Education. (2017). Careers Strategy: Making the Most of Everyone’s Skills and Talents. London: Department for Education.
Czarniawska, B., and Sevón, G. (2006). Global ideas: How ideas, objects, and practices travel in the global economy. Administrative Science Quarterly, 51(3), 512–514.
Gatsby Charitable Foundation. (2014). Good Career Guidance. London: Gatsby Charitable Foundation.
Hooley, T. (2014). The Evidence Base on Lifelong Guidance. Jyväskylä, Finland: European Lifelong Guidance Policy Network.
Hooley, T. and Barham, L. (Eds.). (2015). Career Development Policy and Practice: The Tony Watts Reader. Stafford: Highflyers.
Hooley, T., Sultana, R.G. and Thomsen, R. (2017). The neoliberal challenge to career guidance - mobilising research, policy and practice around social justice. In Hooley, T., Sultana, R.G. and Thomsen, R. (Eds.) Career guidance for social justice: Contesting neoliberalism. London: Routledge.
International Centre for Career Development and Public Policy. (2017). Communique Seoul: Krivet.
McCarthy, J. & Hooley, T. (2015). Integrated Policies: Creating Systems That Work . Adel, IA : Kuder.
Organisation for Economic Cooperation and Development (OECD). (2004). Career Guidance and Public Policy: Bridging the Gap. Paris: OECD.
The Careers & Enterprise Company. (2017). State of the Nation London: The Careers & Enterprise Company.
Watts, A.G. (2014). Cross-national reviews of career guidance systems: overview and reflections. Journal of the National Institute for Career Education and Counselling, 32, 4-14.

33. So what? Career guidance is everywhere
Policy and politics matter. Without it career guidance barely exists.
Governments of all types, in a vast range of countries, identify reasons to fund support and develop career guidance in their countries.
There are also people like you all over the world. Reach out to them for mutual learning and exchange.
By working and learning together across national borders we are all stronger.

34. Tristram Hooley
Director of Research, The Careers & Enterprise Company /Professor of Career Education, University of Derby / Professor II, Inland Norway University of Applied Sciences
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