1. Page-buider: advocacy

2. Session outline Examples Beyond petitions and ETT Message swapping
Editable areas (new)
This session – remember there is a basic one
Reduce clutter– e.g. menus, search boxes
Only ask for the information you need – address at minimum, postcode for post-code enabled pages

3. How to increase response rates?
Reduce clutter
Clear call to action
Pre-population
Continue the journey
Tracking & attributes – learning for next time
Test
Reduce clutter – e.g. menus, search boxes, Only ask for the information you need – address at minimum, postcode for post-code enabled pages, opt-ins
Clear call to action
Pre-population – from s or from chaining
Continue the journey – social, chaining while they are excited
Tracking – so you know what promotion/channels work best. Tracking values or GA
Test - Test your pages thoroughly: as a supporter & as a target. Split test

4. Example ETT Living Streets Oxford Street pedestrianization campaign
TfL received most responses from LS
activist.com/page/20528/action/ 1?mode=DEMO

5. Example advocacy > donation
War on Want follow up most actions with a donation page disguised a thanks page

8. Other page types Tweet to target Split test Static pages
Ones you might not be aware of

9. Into the software… Create a TTT for MPs
Link from an existing ETT via action redirect
Create a static page for people in Scotland
R&F from the ETT for Bio7 = Scotland
Duplicate ETT and remove picture
Create a split test
EXISTING PAGES NEEDED
MP ETT with a picture

10. Target pages: Message swapping
Randomise the default subject and message
Change message for target, party, constituency or UK region
Do it for tweets too
Look for an example.

11. New! Editable areas in target blocks Address blocks
Editable text & non-editable in one message
Hidden text
New as of Feb 2018

12. Into the software… Edit the existing ETT page
Add another default message for random swapping
Add another default message for Labour, thanking them
Add another default message for Corbyn, and show prioritise
Show editable areas and options available for the first default message (use Conference 2018 – -to-target – editable areas)

13. Coming up in new releases
Filter targets, e.g. suppress by party
Click-to-call
Set “from sender” as a domain, instead of spoofing supporters’ addresses
Filter targets - general improvements
Click to call – possibly using Twilio

14. Day 1 11:20am and Day 2 10:15am Page-builder: the basics
More information 
 support.engagingnetworks.net
 engagingnetworks.academy 
 #ENCCUK18
Related sessions
Day 1 11:20am and Day 2 10:15am Page-builder: the basics