1. Feelings For Advertisements
By: Jim Felix, James Ochoa
&
Emanuel De Los Santos (;

3. Unicef Ad
Logos: States statistical facts on how many children die every year. Being stated to provoke sadness for the children who are in need. Uses white font in blue box to make sure after you see the main image, the fork, your eyes immediately turn to the words.
Pathos: It gives you a sense of guilt that we have the blessing of having food on our table and others don’t. The picture gives the connection of food and helping because the fork is shaped as a hand. The color gray is used in most of the picture making you feel calm and think about your actions.
Ethos: The exigence is it morally feels correct to help this company out in helping these children in need of food.

5. Food Engineering Ad
Logos: Puts the Fact that $35 million are invested into not letting people know the facts about the food they eat.
Pathos: It makes you worried because we really don’t know what is in the food we eat and distrusting companies for lying about the contents that are inside these products. The illusion made with the connection of Snow White when the witch (Big named companies) gives innocent Snow White (customers) a dangerous product (uses symbolism that the apple is evil as the products companies give us) without her knowing.

7. Smoking While Pregnant Ad
Logos: It is logical to conclude that when you smoke you are effecting the people around you (family and baby), the cause of smoking would give the child asthma or possibly lung cancer
Pathos: It gives you an instinct that you don’t want your baby or child to be effected by second hand smoking the picture uses personification to turn smoke into a human baby
Ethos: A mother wouldn’t want to put her child in danger. So this ad stirs the feeling of guilt in mothers who smoke while in pregnancy or fathers that smoke around pregnant women.