1. Our scorecard for assessing the player’s overall strength in the credit card & payment business
A typical financial summary report on credit cards consists of following high level indicators tracked at least on a monthly/weekly base
We Credit Card Leadership focuses on a few key areas in operations, marketing and risk management issues
Increase visibility at point-of-sale (POS)
Tie-up with 50% of top 20 merchants (based on card spend)
Broaden tie-up with key retailers for special seasons; presence in all major malls
Instant card issuance
Card issued within 1 hour of application on-site
Use of advance analytics
to predict customer’s spending and card utilization behavior resulting in a gain in share of revolving balance
Superior reward programmes over risk based pricing features
X% cash back permanently
Source: Asian Banker Research 1