1. Bell Ringer Question
What do vertical lines do to a body?

2. Bell Ringer Answer
Vertical lines in clothes tend to make the body look taller and thinner.

3. Fashion Tip of the Day
Think in Multiples Take a cue from Jackie O, who had a closet full of sheath dresses. If you find an especially flattering fit right off the rack, go ahead and buy doubles. When it works, why question it?

4. Classroom Jobs Attendance Keeper Classroom Manager Paper Passer Outer
Megan (1st Six Weeks)
Haley (2nd Six Weeks)
Classroom Manager
Jessica (All Trimester)
Shayla (All Trimester)
Paper Passer Outer
Mirjeta (All Trimester)
Bell Ringer Collector
Grade Recorder

5. Agenda Bell Ringer / Fashion Tip (5 minutes)
Lecture and Notes (25 minutes)
Take notes via Flipbook and notebook
Finish your body shape sketches and glue in your notebook (40 minutes)

6. Learning Targets I can explain the different definitions of fashion
I can identify the merchandise categories of fashion
I can explain the difference between style and design
I can explain the elements of design.

7. Edmodo Assignment / Notebook Decoration
Log-on to
From home it is
Create a new account or log-in using an existing account.
Group code is: 3vzftn
Update your profile.
Click the small group ‘Introductions’ and answer the three questions that I have already posted on the classroom wall.
Sign-up for and
Explore the websites. Pin fashion items. Create fashion boards.

8. Back of your notebook cover.
Interactive Notebook
Decorate the front of you notebook with images from magazines that represent your style.
Number the pages in your notebook from 1 – 50. 1 3 2
Table of Contents
Table of Contents
Table of Contents
Back of your notebook cover.

9. Table of Contents Topic Page # Chapter 1 Vocabulary 4
Elements of Design Flip Book
Chapter 1 Notes. Introducing Fashion
Color Schemes
Chapter 1 Notes. Introducing Fashion
Body Shape Outfits
Chapter 1 Notes. Introducing Fashion

10. Chapter 1 Vocabulary Words Chapter 1 Vocabulary Words
Staple Items -
Fashion Merchandise -
Style -
Design -
Garment -
Dandyism -
New Look -
Hippie Style -
Disco Style -
Punk Fashion -
Feminist Movement -
Grunge -
Staple Item Dandyism
Punk Fashion Hippie Style 4 5

11. Elements of Design Elements of Design Flip Book
Chapter 1 Notes. Introducing Fashion
Style becomes a fashion when….
4 Elements of Design
Color
Line
Shape
Texture
Elements of Design 6 7

12. Chapter 1 Notes. Introducing Fashion
Color Schemes
Chapter 1 Notes. Introducing Fashion
Style becomes a fashion when….
4 Elements of Design
Color
Line
Shape
Texture 8 9

13. Chapter 1 Notes. Introducing Fashion
Body Shape Outfits
Chapter 1 Notes. Introducing Fashion
Style becomes a fashion when….
4 Elements of Design
Color
Line
Shape
Texture
Outfits that work:
Outfits that DO NOT work: 10 11

14. Vocabulary
Staple Items
Fashion Merchandise
Style
Design
Garment
Dandyism
New Look
Hippie Style
Disco Style
Punk Fashion
Feminist Movement
Grunge
On the RIGHT-HAND side of page 5, find the definition on the Internet for each of following vocabulary words. Be sure that the definitions are FASHION related.
On the LEFT-HAND side of the page draw pictures or clip images from a magazine that illustrates at least six of the vocabulary words.

15. Notes Instructions
On the RIGHT-HAND side of pages, you will take notes on specific elements of the lecture.
Any slide that has a is important information. Summarize the slide and put what you think you will have a hard time remembering or may beneficial on a test.
The LEFT-HAND side of the page will be used for you to show that you know the content.
Today, I will give you specific things to put on the left-hand side….but that isn’t always the case.

16. What is fashion?
Fashion can be an existing type of clothing that is preferred by a large segment of the public at a given time. (skinny jeans)
Fashion can be a current trend that is popular (graphic leggings)
Fashion can be a precise style of dress or behavior that may be acceptable in one year and not in another (rubber banding your jeans)
Fashion can be whatever is currently selling (colorful jeans)
Fashion can be a way of social interaction (VS’s PINK)

17. What is fashion?

18. What is Fashion
Fashion represents billions of dollars in sales to businesses involved with the design, production, distribution, and marketing of fashion merchandise.

19. Merchandise Categories
Fashion retailers group merchandise into categories – basic merchandise (staple item) and fashion merchandise.

20. Staple Items
Basic merchandise items that customers purchase on a regular basis, such as men’s socks or children’s sleepwear.
Retailers know customers’ purchasing habits of these items and keep the merchandise in stock at all time.

21. Fashion Merchandise
Includes goods that are popular at a particular time.
Customers may see merchandise advertised in print and through the Internet or displayed in stores, and then purchase it.
Keeping fashion merchandise in the stores is sometimes a difficult task for retailers.
Sales vary based on the styles customers want at different times.

22. To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as style and design.

23. Style
A particular shape or type of apparel item, such as a mini-skirt or Capri pant, identified by the distinct features that make it unique.
A style becomes a fashion when it becomes popular. It remains a fashion as long as it is accepted.
While fashion constantly changes, style remains constant. Many external factors can influence style, including social, technological, regulatory, competitive, and economic factors.

24. Design
A particular or unique version of a style because of a specific arrangement of the basic design elements.
The 4 basic elements of design are color, line, shape, and texture.
Design is an important part of the development of fashion because it establishes the appearance of the finished product.
A V-neck sweater is a specific style, but its design can vary based on the color and texture of the fabric, or sleeve length.

25. Design Elements
COLOR
LINE
TEXTURE
SHAPE

26. Color Critical element of design and may be the most important.
A retail customer may select a garment solely because of it’s color.
Garment – any article of clothing, such as a dress, suit, coat, or sweater.

27. The Color Wheel

28. Left Page Activity
Using colored pencils, color in the color wheel that is in your Elements of Design flip book.

29. Three Dimensions of Color:
Hue: Quality of color
Names the color at full value: red, blue, green, etc.
Tint: Hue mixed with white.
Tone: Hue mixed with true gray.
Shade: Hue mixed with black.
Hue
Tint
Tone
Shade

30. Color Schemes A color scheme is a choice of different colors.
Color schemes are used to create style and appeal.
There are SIX main color schemes.

31. Monochromatic
One color plan using different tints, shades, and intensities of the same hue.
Restful to the eye because unity results from just one color.
In order to break up the palette, pair with black or white for a nice crispy and chic look.

32. Monochromatic

33. Analogous Uses neighboring, or adjacent colors on the color wheel.
Sometimes called a ‘related’ color scheme
2 or 3 related colors.
In clothing, choose different values and intensities for some contrast.
Provides your outfit with harmony.

34. Analogous

35. Complementary Uses opposite hues on the color wheel.
They have great contrast.
The colors look even brighter when they are used side-by-side.

36. Complementary

37. Split Complementary Three colors
Combines one color with the two colors on the sides of its complement.

38. Split Complementary

39. Triad Color Scheme Combines three colors equidistant on the wheel.
Great contrast
To soften the contrast, choose to combine pleasing values and intensities.

40. Triadic

41. Accented Neutral Color Scheme
Combines white, black, gray, or sometimes beige with bright color accent.
Very pleasing to the eye and very versatile in fashion.

42. Review Video

43. Left Page Activity Glue or tape each character in your notebook
Color each character in one of the following color schemes:
Monochromatic
Analogous
Complementary
Split Complementary
Triad Color Scheme
Accented Neutral Color Scheme
Label each character with the color scheme

44. Complementary
Monochromatic
Triad Color Scheme
Accented Neutral
Analogous
Split Complementary

45. Choosing Colors Some colors are warm, and some are cool.
Warm colors are those colors which are related to red, orange and yellow. They are also described as advancing. This means the colors visually stand out. Clothes of warm, advancing colors seem to make the body appear larger.
Cool colors are those colors which are related to blue and green. These colors seem to recede, making the body appear smaller.
White and light colors tend to make the body look larger.
Black and dark colors tend to make the body look smaller.
Bright colors tend to make the body appear larger.
Dull colors tend to make the body appear smaller.
When combining colors in an outfit, consider the effects of sharp contrasts.
Strong color contrasts make the body appear shorter because the eye stops at the line of contrast.

46. Line Element of design that directs the path of eye movement.
A line is distinct, elongated mark that directs the eye up and down, side to side, or around an object.
Construction details of a garment, such as seams and darts, create lines.

47. Vertical Lines
Vertical lines in clothes tend to make the body look taller and thinner.

48. Horizontal Lines
Horizontal lines have the opposite effect. They tend to make the body look shorter and wider.

49. Diagonal Line Diagonal lines add a feeling of movement to any design.
If they are fairly vertical, they make the eye move up and down, as vertical lines do.
If they are fairly horizontal, they make the eye move across, as horizontal lines do.

50. Shape (Silhouette) The overall form or outline of a garment.
Key design feature that occupies the minds of the designers, manufacturers, and retailers.
Three basic shapes in fashion: straight, bell-shaped, and bustle shaped

51. Straight Shape (Tubular)

52. Bell Shape (Bouffant)

53. Bustle Shape (Back Full)

54. What clothing shapes look best?

55. Assignment:
Pick up a copy of an article that relates the most to your own body shape or a shape that interests you.
Boys – take Oval.
Read the tips in regards to clothing items that your shape should wear and should avoid wearing.
Sketch an outfit that would look appealing to someone with that shape and explain WHY.
Cut the doll out and glue it in your notebook.
Sketch an outfit that would NOT look appealing to someone with that shape and explain WHY!

56. Texture How the surface of a material, or fabric, feels and looks.
Fibers, yarns, and the method of fabric construction can determine texture.
Different terms used to describe texture: smooth, rough, dull, shiny, delicate, fine, shaggy, or flat.
Texture can affect the appearance of shape, giving a bulky or slender look, depending on the roughness or smoothness of the shape.
Texture can also influence the drape, or how a garment falls.

57. Smooth Textures
The body appears smaller.
Reveals figure.

58. Shiny Textures
Makes the body appear larger, as light reflects off the garment.

59. Dull Textures Fabrics with dull textures absorb light.
They have a slenderizing effect.

60. Crisp and Stiff Textures
Some fabrics are crisp and stiff. They are great for either making a body appear larger or hiding irregularities in a body shape.
Rough and bulky textures also make a body look larger.

61. Large Plaid Texture
Large plaids and wide stripes that are bold in color will make a person look shorter and wider.

62. Small Plaid Texture
Small plaids or patterns, without much color contrast, tend to make the body look smaller.

63. Texture
Patterns should be in proportion to body size. A very large design overpowers a small body frame. A very small design seems lost on a large body frame

64. Function (5th unspoken design element)
The intended purpose of an object.
Fashion is expected to function in various ways, including to beautify, to adorn, to express, to identify, to protect, and to even provide therapy.

65. Fashion Products Clothing Accessories Home Furnishings
Garments used to cover the body
Accessories
Articles that complete or enhance an outfit
Home Furnishings
Anything in the home used for decorative purposes, curtains, slipcovers, pillows, pictures, etc)

66. Importance of Fashion
Changes in fashion reflect shifts in the economy and the makeup of the population.
Serves as a historical record of culture and lifestyle.
Reflection of the economic environment.
When people are unable to satisfy their basic needs for food and shelter, style becomes less important.

67. The Story Behind UGG’s

68. Plan B Assignment
Sketch a ‘fashion merchandise’ garment of your choice. (tank, dress, skirt, t-shirt, jeans)
Using the 4 Elements of Design (Color, Line, Shape, Texture) design the garment to meet your style guidelines.
Below the garment, discuss why you chose each of the 4 elements and how each element works for specific body types.

69. Review Questions What is the difference between style and design?
What are the four basic elements of design?
How do economic conditions affect fashion?

70. Textbook Information
Fashion Marketing. Glencoe Marketing Series.